Campaign Classic v7 & Campaign v8

Hi everyone! Here is a list of all the Adobe Campaign sessions and labs scheduled for Adobe Summit 2023. Register now and start scheduling your sessions today: https://summit.adobe.com/na/    Lab Title Date & Timings Speakers Data-driven Strategies with Adobe Campaign v8 [L732] Tuesday, Mar 21 | 4:30 PM - 6:00 PM PDT Thomas Jordy, Product Manager, Adobe Arthur Lacroix, Sr. Product Marketing Manager, Adobe Session Title Date & Timings Speakers A Prescription for a Healthy Adobe Campaign Instance [S801] Thursday, Mar 23 | 11:00 AM - 12:00 PM PDT Tony Arbelaez, Sr. Tech Consultant, Adobe Bruce Swann, Principal Product Marketing Manager The Perfect Hand: Reimagined Adobe Campaign User Experience [S802] Wednesday, Mar 22 | 1:00 PM - 2:00 PM PDT Eric Perrin, Director of Engineering, Adobe Gael Mouello, Product Manager, Adobe Eight Essentials for a Customer Journey Management Practice [S803]

Release 7.3.3 - Build 9359 March 20, 2023   Find the detailed release information here: Latest Release   Security enhancement To optimize security, Tomcat has been updated from version 8.5.81 to 8.5.85.  Improvements The Billing workflow has been improved to optimize performance.  The tracking workflow has been improved to optimize performance in case of high delivery size.  Tracking management has been improved to fix possible issues with dynamic parameters in URLs. Tracking management v3 now handles ajax type URLs (with parameters after a ‘#’) and prevents third-party tools from modifying tracking URLs. To apply this change, you need to contact Adobe.  Check out the details about the security enhancements, improvements, other changes and patches in this latest Campaign Classic V7 Release here: Release 7.3.3 - Build 9359   Feel free to reach out for questions and feedback through the below comment section.

Hi Everyone,  In our effort to reward the monthly top two users with a gift card for their participation on the Adobe Campaign Standard and the Adobe Campaign Classic v7 and Campaign v8 Community forums, we present to you the two top users in the Community for the month of February 2023 - @shubham_goyal__ and @satheeskannak and the month of March 2023 - @ParthaSarathy and @Manoj_Kumar_   Congratulations and a big thanks to all of you for being dedicated and helpful community members of the Adobe Campaign Communities. Become a top user and win every month simply by answering questions and being helpful to other members on this community. Perhaps, YOU could be a winner next month!

Check out this Adobe Campaign blog post by our Campaign Community Advisor @Marcel_Szimonisz about tracking dynamic links in Adobe Campaign, a possible workaround along with detailed instructions and the pros and cons of the discussed approach: ACC | Track dynamic links   Abstract: Some email campaign send outs can have links dynamically rendered in the content. Such links are not visible by Adobe Campaign personalization engine and thus will not be tracked. The good thing is that we can use a workaround to make dynamic links trackable and also on top of all workarounds Adobe itself has provided feature that solves this issue.   Please feel free to reach out in case you have any questions through the below comment section. 

Check out this Campaign blog post by our Campaign Community Advisor @Marcel_Szimonisz about: ACC | All about variables in Adobe Campaign   Abstract: In this article I will explain all sorts of variables you can come across when working with the tool. Also I will discuss different less known approach of storing variables.   Please feel free to reach out in case you have any questions through the below comment section. 

Hi everyone, We have a new Adobe Campaign blog post by our Campaign Community Advisor @Marcel_Szimonisz about how to add new button with custom functionality to form in Adobe Campaign: ACC | Add action button to the form view   Abstract: Have you ever wondered how to add new button with custom functionality to form view. I will show you step by step how to do it. In my example I will create signatures used in email campaigns, which will be dependent on the recipient’s profile information such as language, country etc. The way how I have designed the solution for this problem is following: we will use custom table schema that will hold all the signature rules and the signature content. we will create synchronization button on the form view that will run JavaScript code to recreate personalization block with all the active rules found in the database.   Please feel free to reach out in case you have any questions through the below comment section.&nb

A better approach to populating dropdown lists in webapps with schema enum values consists of pulling the values directly from the schema rather than hardcoding the values in the webapp front end as the downside is that a webapp will require updating if these values change or new ones are added.   Start by adding a JS activity and include the following function.     /* recipient status enum */ function fetchEnum(s,e) { var schema = application.getSchema(s); var enumeration = schema.enumerations.filter(function(enum) {return enum.label == e})[0]; var enumObj = [] for each(var s in enumeration.values) { enumObj.push({"value":s.value, "label":s.label }) } return enumObj }     The next step is to call the function and configure the schema/enum names as such     var myEnum = JSON.stringify(fetchEnum("nms:yourSchema","yourEnum"));     In the following example, I

Hey everyone! Exciting news!  We’re thrilled to announce that Community Advisors will be joining us at the Experience League Community Lounge for the Welcome Reception (on Tuesday, March 21 from 5:30 p.m. to 7:30 p.m.) and Community Mixer (Wednesday, March 22 from 4:00 p.m. to 5:30 p.m.).  The Experience League Community Lounge is a hub for connecting with peers, sharing knowledge and sparking inspiration.  This is a great opportunity to connect with the industry experts and learn from their experiences. Don’t miss out! Come visit the lounge and engage with our amazing Community Advisors.   See you there! 

                          Our Adobe Experience cloud communities are the heartbeat that connects, engages, and empowers our users to create game-changing digital experiences for their customers. Today, I'm thrilled to announce the Community Advisors, class of 2023. The new class of Advisors are passionate and super-engaged individuals who lead by example, and generously share their expertise with everyone. During their tenure, Advisors will participate in community initiatives, collaborate with Community managers, provide product feedback, and most importantly, share their expertise with the Experience League/ Marketo/ Workfront Community. We will onboard the second batch for the 2023 class in June/July.   Congratulations to the class of 2023 🎉🎉

      Greetings Adobe Campaign Community! Adobe Campaign Community Q&A Coffee Breaks: A program designed to keep you connected to some of the very best resources out there: namely, the great minds behind Adobe Campaign! Connect with our experts to discover a broader perspective around solutions to your questions ~ and since the conversation is via chat over an Adobe Campaign Community Discussion thread, your questions and their solutions will stick around in the Community to help others with their similar questions, and vice versa 🙌 This list will be updated over time, so be sure to bookmark it and check back to review the latest Adobe Campaign Community Q&A Coffee Break Discussion Threads (newest to oldest) 😊  ☕ [Adobe Campaign Community Q&A Coffee Break] February 9th, 9.30am IST: Ayush Gupta, Sr Product Manager & Bruce Swann, Principal Product Marketing Manager☕   ☕ [Ado

HiI realised that all click activity of a button on my emails are not tracked in outlook.   I am using the this to generate a button https://buttons.cmIs there away to track a link that sits in a VML? Is there any parameters that I need to attach to the URL to be able to track it?

Recording URL: Scaling Automation with Adobe Campaign Through Co-Innovation Session: Scaling Automation with Adobe Campaign Through Co-Innovation Hilton Grand Vacations (HGV) is the preeminent vacation-ownership company in the world with over 700,000 owners. As travel preferences are continuously being redefined, HGV is partnering with Bounteous and Adobe to best harness available audience data to improve marketing operations, personalized offers, and targeting capabilities. In this session, learn about: Setting the foundation Adobe Campaign Classic and Managed Cloud Services capabilities through a business-led product team Aligning new capability development with scaling marketing operations How partnering with Bounteous is driving the evolution of HGV's email marketing strategy Speaker(s) Bruce Swann, Principal Product Marketing Manager , Adobe Kian Conley, Sr. VP Consumer Strategy, Hilton Grand Vacations Jordan Keddington, VP, Digital Strategy, Bou

Hi everyone,  Are you looking to upskill your marketing skills to the next level? If yes, then there's no better time to grow your skills than now! Subscribe here to learn from some of the best minds in the industry, and get valuable resources delivered to your inbox every week: Sign Up: Free Adobe Campaign Classic v7 Learning for Marketers Master key Adobe Campaign v7 concepts and capabilities with our freshly launched email series for Marketers. We have designed this 8-week email series to offer helpful resources and actionable best practices from customers, partners, and Adobe experts. The weekly emails cover topics such as: Tips, tricks, and advice geared toward marketers Key capabilities and a brand-new glossary of terms Designing and orchestrating campaigns Managing recipient data   Please feel free to reach out in the below comment section if you are facing any issue subscribing to this series, or if you have any questions and feedback r

Extraordinary experiences are what the 2023 Adobe Experience Maker Awards are all about. It's not too late to apply to be recognized in one or more of our 15 award categories during the submission period now ending March 31 at 11:59pm PT. In May, we’ll announce the finalists and winners will be revealed in June, when we come together in New York City for a night of celebration at the Adobe Experience Maker Awards gala. Apply now and get ready to claim your fame.

On-demand Recording Link: https://adobe.ly/3jI2vtG  About the Session: Adobe Campaign customer, Jim Kosmides of T. Rowe Price, will share best practices for managing, monitoring, and administering a highly integrated Adobe Campaign platform, and best practices every Adobe Campaign practitioner needs to get right.   In this session, you will learn:  How T. Rowe Price administers Adobe Campaign to support batch, real-time messaging, Adobe suite and 3rd Party integrations. Best practices to ensure high availability, performance, scale, recovery, upgrades, and monitoring for Adobe Campaign. The Adobe Campaign support and monitoring best practices and lessons learned.  Session Schedule:  Wednesday, February 8th, 2023 | 8:00 AM PT or 11:00 AM ET   Please feel free to reach out if you have any queries and/or feedback regarding the webinar through the below comment section.

Recording URL: The Perfect Hand: Reimagined Adobe Campaign User Experience Session: The Perfect Hand: Reimagined Adobe Campaign User Experience Consumers expect to engage with a brand that feels like a real-life conversation, fully tailored to their individual preferences, needs, and the context they're in, which can seem like long odds for the marketer. Stack the deck with Adobe Campaign, which will soon have a fully reimagined user experience that simplifies the campaign design process and connects with Adobe Experience Cloud applications to drive optimal customer engagement. In this session, learn about: How the updated UX will accelerate your time to value and maximize cross-channel campaign results Unifying the practitioner experience with Adobe Campaign and Adobe Experience Cloud applications New capabilities available in Adobe Campaign v8 and the timing of availability Speaker(s) Eric Perrin, Director of Engineering, Adobe Gael Mouello, Product Manager,

Recording URL: Orchestrating Customer Engagement with Adobe Campaign Session: Orchestrating Customer Engagement with Adobe Campaign Personalizing the customer journey is an essential component for competing in the age of omnichannel. United Overseas Bank, the third-largest bank in Singapore, uses Adobe Experience Cloud solutions, including Adobe Campaign, to support omnichannel engagement strategies. In this session, learn about: Integrating Adobe Campaign with other Experience Cloud solutions, like Adobe Target, Adobe Analytics, and Adobe Experience Manager Strategies for retargeting and personalization across channels Tactics for engaging with a new generation of consumers Speaker(s) Sharon Wan Sim Tan, Head of Customer Franchise, United Overseas Bank Bruce Swann, Principal Product Marketing Manager Product(s) Adobe Campaign, Adobe Analytics, Adobe Experience Manager, Adobe Target Recording URL:  Orchestrating Customer Engagement with Adobe Campaign Q&A

Recording URL: Keeping Up with Your Customer’s Journey Session: Keeping Up with Your Customer’s Journey Your customers are on the move, so your cross-channel campaigns should be as well. Learn how Loyalty One shifted from one-off campaigns to customer journey management, and how they use Adobe Campaign to drive meaningful engagement and create better outcomes for marketing. In this session, learn:​​​​​​​​​​​​​ How to use data and analytics to drive personalized engagement How to manage customer journeys that incorporate batch and real-time tactics How Adobe Journey Optimizer complements Adobe Campaign for real-time and batch customer engagement strategies Speaker(s) Bridgette Darling, Sr. Product Marketing Manager, Adobe Adam Wilson, Associate Director, Marketing Operations, LoyaltyOne Product(s) Adobe Campaign, Adobe Journey Optimizer Recording Keeping Up with Your Customer’s Journey Q&A Please use this thread to ask questions related to this sessio

Recording URL: Eight Essentials for a Customer Journey Management Practice Session: Eight Essentials for a Customer Journey Management Practice A decade into the Digital Transformation movement that defined the 2010s, most brands have struggled to check the box on transforming how they engage with customers throughout the customer journey. Often, it isn't the technology but a gap in a cohesive readiness and adoption strategy that impedes both business and technology needs. In this session, learn 8 steps that can help transform how journeys are managed, including: How solutions like Adobe Campaign and Adobe Journey Optimizer can drive digital transformation Addressing challenges related to achieving digital transformation at scale Eight steps to setting up your marketing team to drive adoption and faster time to value of marketing investments Speaker(s) Laura Hammdorff, Principal, Customer Success David Loyd, Principal Enterprise Architect, Adobe Product(s) Adobe Campai

Recording URL: Data-Driven Campaigns for New Markets with Adobe Campaign Session: Data-Driven Campaigns for New Markets with Adobe Campaign Cross-channel marketers today need to engage with customers at new touchpoints in the customer journey and rapidly plan, launch, and measure campaign success. OnStar, a subsidiary of GM, built a data-driven, multichannel marketing solution on Adobe Campaign for four new markets, leveraging account, subscription, vehicle, telecommunication, and service usage data, that helps them keep up with their customers and rapid pace of marketing. Hear how you can organize your cross-channel marketing team for success. In this session, learn about:  Data sources used to drive targeting and personalization Evolving marketing touchpoints based on customer engagement and preferences Best practices in email deliverability and brand reputation Speaker(s) Bridgette Darling, Sr. Product Marketing Manager, Adobe Product(s) Adobe Campaign

Recording URL: A Prescription for a Healthy Adobe Campaign Instance Session: A Prescription for a Healthy Adobe Campaign Instance Marketers need confidence that their cross-channel platform is in the best operational condition to help them engage with customers effectively & efficiently, across channels. In this session we guide you through a technology health check, share workflow & delivery best practices, and critical actions to take on your Adobe Campaign platform to ensure it's in its best operating condition. Learn about:  Monitoring campaigns, workflows, and queries Optimizing database table and list maintenance Adobe Campaign performance tuning and workflow and delivery best practices  Speaker(s) Tony Arbelaez, Sr. Tech Consultant, Adobe Bruce Swann, Principal Product Marketing Manager Product(s) Adobe Campaign Recording URL:  A Prescription for a Healthy Adobe Campaign Instance Q&A Please use this thread to ask questions related

Recording URL: Amplifying Real-Time Journeys & Outbound Marketing Campaigns Session: Amplifying Real-Time Journeys & Outbound Marketing Campaigns As consumers spend more of their time with digital media, brands need to be prepared to connect at every opportunity, balanced with driving engagement in traditional channels, like email and SMS. Adobe Campaign and Adobe Journey Optimizer help brands optimize customer engagement across the entire customer journey, whether it be with audience-based outbound campaigns or inbound interactions in real time. In this session, you will learn: Use cases supported by Adobe Campaign and Adobe Journey Optimizer Strengths of each solution and how they complement each other Real-world examples of Adobe Campaign and Adobe Journey Optimizer working together Speaker(s) Brett Willis, Managing Director, Accenture Bruce Swann, Principal Product Marketing Manager Product(s) Adobe Campaign, Adobe Journey Optimizer Recording:&nbs

Summit 2023 Registration: https://summit.adobe.com/na/ Hands-on Lab: Data-driven Strategies with Adobe Campaign v8 Marketers and IT need to be agile and scale personalization strategies as they orchestrate customer experiences across channels. Get hands-on experience with Adobe Campaign to leverage big data to personalize your campaigns and maximize your results.  Highlights:  Explore big data in real-time and create audiences at scale  Understand Adobe Campaign architecture and performance with big data  Plan, launch, and measure cross-channel campaigns that incorporate personalized email and SMS messages  Session Schedule Tuesday, Mar 21 | 4:30 PM - 6:00 PM PDT Speaker(s) Thomas Jordy, Product Manager, Adobe Arthur Lacroix, Sr. Product Marketing Manager, Adobe Product(s) Adobe Campaign Full Schedule Check Here Q&A Please use this thread to ask questions related to this lab.

Hi Everyone,  In our effort to reward the monthly top two users with a gift card for their participation on the Adobe Campaign Standard and the Adobe Campaign Classic v7 and Campaign v8 Community forums, we present to you the two top users in the Community for the month of January 2023 - @parthasarathy and @_manoj_kumar_   Congratulations and a big thanks to both of you for being dedicated and helpful community members of the Adobe Campaign Communities. Become a top user and win every month simply by answering questions and being helpful to other members on this community. Perhaps, YOU could be a winner next month!