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Best answer by ChristopheProtat

Hello Vijay.

First thing first, Welcome to you in Adobe Campaign family 🙂 

As you may see, we have many paths for personalize a message in Campaign and it may appear confusing at the beginning. Perso path is sometimes depending on the execution context (i.e. from a Campaign workflow, A standalone delivery, etc. ...) and  whether the data used for personalising is bound to the profiles or not. I assume you question is then totally legitimate by the way.

Personalisation tab is a legacy from earlier version of Campaign and is very useful when you are in a Standalone delivery. You can use it to handle more advanced logic than just picking field from the profiles schema. In addition it make it possible to load objects that are not directly bound to the profiles and that can be use to personalize the delivery when preparation is running. these objects are not unique per profile. They are global. Imagine you want to personalise a message based on a future event that is the same for all targeted profiles. 

1 reply

Craig_Thonis
Adobe Employee
Craig_ThonisAdobe Employee
Adobe Employee
February 24, 2022

Hi Vijai,

 

Have you checked out the documentation?

 

https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/personalizing-deliveries/about-personalization.html?lang=en

 

If not, please check it out and let us know if you still have remaining questions.

 

Regards,

Craig

    V
    vijai1289Author
    February 24, 2022

    Hi Craig,

    Thanks, I am new to abobe campaign. I just went through document. I have done personalization by using personalization block , <%= targetData.id %>, <%= recipient.lastName %>. But I have no idea on how to use the personalization property in email delivery. It would be more helpful if I get more detail to work on it .

     

    Thanks,

    Vijai Karthik 

     

     

     

    C
    Adobe Employee
    ChristopheProtatAdobe EmployeeAccepted solution
    Adobe Employee
    March 4, 2022

    Hello Vijay.

    First thing first, Welcome to you in Adobe Campaign family 🙂 

    As you may see, we have many paths for personalize a message in Campaign and it may appear confusing at the beginning. Perso path is sometimes depending on the execution context (i.e. from a Campaign workflow, A standalone delivery, etc. ...) and  whether the data used for personalising is bound to the profiles or not. I assume you question is then totally legitimate by the way.

    Personalisation tab is a legacy from earlier version of Campaign and is very useful when you are in a Standalone delivery. You can use it to handle more advanced logic than just picking field from the profiles schema. In addition it make it possible to load objects that are not directly bound to the profiles and that can be use to personalize the delivery when preparation is running. these objects are not unique per profile. They are global. Imagine you want to personalise a message based on a future event that is the same for all targeted profiles. 

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