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PandolaVaz
Level 2
February 10, 2022
Solved

How to use Analytics tags in Adobe Campaign

Hi, I wonder if it is possible to use a tag created in adobe analytcs related to customer behavior on the page and transfer them to adobe campaign ? Is that possible?

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Tobias_Lohmann
Tobias_LohmannAccepted solution
Adobe Employee
February 11, 2022

Hi,

no, it's not possible to integrate javascript in E-Mails, since most E-Mail clients don't support scripting. There might be exceptions, but generally speaking there is no option to achieve this.

But you can activate link tracking and tag your links (eg. with categories). Then you can setup the Campaign/Analytics integration and have the collected click-tracking data automatically transferred to Analytics.

Best regards, Tobias

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1 reply

Tobias_Lohmann
Adobe Employee
Tobias_LohmannAdobe EmployeeAccepted solution
Adobe Employee
February 11, 2022

Hi,

no, it's not possible to integrate javascript in E-Mails, since most E-Mail clients don't support scripting. There might be exceptions, but generally speaking there is no option to achieve this.

But you can activate link tracking and tag your links (eg. with categories). Then you can setup the Campaign/Analytics integration and have the collected click-tracking data automatically transferred to Analytics.

Best regards, Tobias

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