Email Snooze Functionality on preference centre page

Question

Good afternoon,

we want to implement a 'snooze' functionality on our email preference centre page, whereby patrons can opt to pause receiving emails for a certain amount of time (30 days, 60 days etc). How would we best set this up in Adobe campaign to ensure on the one hand that we don't send emails to patrons who have their emails paused but on the other hand ensure that we start sending them emails again once their 'snooze' period is over? Would we need a field like one of the below, which presumably would need to sit on the recipient table?

A Snooze until date to Adobe
Or a Snooze from date

Would we need to use pressure or fatigue rules to manage this?

Any help would be greatly appreciated.

Thanks

Katrin

Jonathon_wodnicki · Accepted Answer

Hi,

It's possible with a control typology rule, pressure/capacity rules won't work here.

Easiest way to go about this is:

Record opt-out time (@blackListEmailDate), desired duration (@blackListEmailDuration) to recipient schema
Change mapRecipient target mapping's blacklist indicator from "Iif(@blackList!=0, 1, @blackListEmail)" to "Iif(@blackList!=0, 1, @Iif(@blackListEmail!=0, @blackListEmail, Iif(AddDays(@blackListEmailDate, @blackListEmailDuration) >= GetDate(), 1, 0)))".

Thanks,

-Jon

amritakedia_epsilon · Answer

You can use the subscription feature  . It has the subscription end date . You can create a subscription eg "snooze for 3 months"  having subscription end date 3 months from now . Then automatically these people will be taken out from the subscription after 3 months . You can Suppress people from the campaign that are part of "snooze for 3 months"  subscription.  Hope you like this solution &#128578;

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