Difference Between Clicks on Notification vs. Silent Notification Tracking

Forum|Forum|1 year ago
February 11, 2025
1 reply
510 views

Hi everyone,

Can anyone clarify the difference between Clicks on Notification and Silent Notification Tracking? Are both not considered as clicks when measuring push notification metrics?

Would appreciate any insights on this! Thanks!

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Best answer by abhinav99

Hi @arivu_muthaiah ,

Push Notification Clicks: This metric counts the number of times users click or tap on a visible push notification, redirecting them to a specific in-app or web page. This interaction is a key engagement metric and contributes to the push notification's click-through rate (CTR).
Silent Notification Tracking: Silent notifications trigger background processes without displaying a visible notification to the user. These are used for backend analytics and do not involve user interaction, so they are not counted as clicks in standard push notification metrics.

I hope this helps,

Regards,

Abhinav

abhinav99Accepted solution

Level 4

Hi @arivu_muthaiah ,

Push Notification Clicks: This metric counts the number of times users click or tap on a visible push notification, redirecting them to a specific in-app or web page. This interaction is a key engagement metric and contributes to the push notification's click-through rate (CTR).
Silent Notification Tracking: Silent notifications trigger background processes without displaying a visible notification to the user. These are used for backend analytics and do not involve user interaction, so they are not counted as clicks in standard push notification metrics.

I hope this helps,

Regards,

Abhinav

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