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Adobe Target : Change the CTA for the Image

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Hi ,

Is it possible to change the CTA for the Image as well using Adobe Target for ACC deliveries ?

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costa_n11Accepted solution

Adobe Employee

Sorry for the late reply, in Target, the trick is at 2 levels:

Define offers are redirect offers that will redirect to either the image or the landing page
- Landing page redirect offer:
- Image redirect offer:
Then, since you have 2 rawbox: one for the image and one for the click, the Target activity has it location set to the rawbox

and each audience refer to an Experience that contains the 2 redirect offer (depending on their location image or click)
You can find the steps in the following document https://experienceleague.adobe.com/docs/campaign-classic/using/integrating-with-adobe-experience-cloud/adobe-target/inserting-a-dynamic-image.html?lang=en#inserting-dynamic-offer

Thanks,

Denis.

C

costa_n11

Adobe Employee

HI,

In the out-of-the-box ACC/AT integration (mBox), the CTA for the image coming from Target is also coming from Target.

The HTML in the email looks like the following

<P><a href='https://CustomerAT.tt.omtrdc.net/m2/CustomerAT/ubox/raw?mboxXDomain=disabled&mboxXDomainCheck=true&mboxSession=<%= (document.mode == "preview")? Math.random() * 10000: message.id%>&mboxPC=<%= (document.mode == "preview")? Math.random() * 10000 : message.id%><%= (document.mode == "preview" || delivery.FCP) ? "&mboxHost=Preview": "" %>&paramId=<%= targetData.paramId %>&mbox=email_rawbox_click&mboxDefault=https%3A%2F%2Fblogsimages.adobe.com%2Fwp-content%2Fthemes%2FAdobe_Home%2Fimages%2FAdobe_Remix_GMUNK.png&at_property=' target="_blank"><IMG
style="BORDER-TOP: medium none; BORDER-RIGHT: medium none; BORDER-BOTTOM: medium none; BORDER-LEFT: medium none"
alt="Dynamic Image"
src='https://CustomerAT.tt.omtrdc.net/m2/customerAT/ubox/raw?mboxXDomain=disabled&mboxXDomainCheck=true&mboxSession=<%= (document.mode == "preview")? Math.random() * 10000: message.id%>&mboxPC=<%= (document.mode == "preview")? Math.random() * 10000 : message.id%><%= (document.mode == "preview" || delivery.FCP) ? "&mboxHost=Preview": "" %>&paramId=<%= targetData.paramId %>&mbox=email_rawbox&mboxDefault=https%3A%2F%2Fblogsimages.adobe.com%2Fwp-content%2Fthemes%2FAdobe_Home%2Fimages%2FAdobe_Remix_GMUNK.png&at_property='></A></P>

As you see, the CTA is a AT mbox request that will execute the same logic than the image inbox but will do a redirect instead of returning an offer.

Hope this helps,

Thanks

Denis

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A

amritakedia_epsilonAuthor

Level 3

Denis , But can you please give example how you setup mbox=email_rawbox_click in target for change the CTA URL?

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C

costa_n11

Accepted solution

Adobe Employee

Sorry for the late reply, in Target, the trick is at 2 levels:

Define offers are redirect offers that will redirect to either the image or the landing page
- Landing page redirect offer:
- Image redirect offer:
Then, since you have 2 rawbox: one for the image and one for the click, the Target activity has it location set to the rawbox

and each audience refer to an Experience that contains the 2 redirect offer (depending on their location image or click)
You can find the steps in the following document https://experienceleague.adobe.com/docs/campaign-classic/using/integrating-with-adobe-experience-cloud/adobe-target/inserting-a-dynamic-image.html?lang=en#inserting-dynamic-offer

Thanks,

Denis.

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