A list of out-of-the-box features can be enabled for communication personalization

Hi @ibmfur ,

When a customer purchases Adobe Campaign Classic, several built-in features are available immediately to enhance their cross-channel journeys without requiring extensive customization or development. Here are some key out-of-the-box capabilities and where to find them:

1. Multichannel Campaign Management: Adobe Campaign Classic supports various channels like email, SMS, direct mail, push notifications, and social messaging. Users can manage these campaigns under the "Campaign Management" section.

2. Segmentation and Targeting: The platform includes advanced segmentation tools that allow users to create detailed audience segments. These can be accessed through the "Profiles and Targets" menu under "Targeting and workflows."

3. Personalization: Adobe Campaign Classic offers powerful personalization features, enabling users to insert dynamic content into communications based on recipient data. These features can be found within the "Delivery" activity of workflows.

4. Real-time Interaction Management: Users can set up real-time triggers and conditions in workflows to deliver personalized experiences based on customer actions. This can be done in the "Campaign Management" section under "Workflows."

5. Reporting and Analytics: Adobe Campaign Classic includes a variety of reports and dashboards to provide insights into campaign performance and customer engagement. These can be accessed through the "Reports" menu, available on the left-hand side of the interface.

For a deeper dive into these capabilities, including small tutorial guides on common out-of-the-box features, you can refer to the official Adobe documentation here: Adobe Campaign Classic Tutorials. This resource provides valuable insights and step-by-step guidance on how to effectively use these features.

Best regards,

MEIT MEDIA (https://www.meitmedia.com)

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