Tracking campaign spend in projects | Adobe Higher Education
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Level 2
March 28, 2023

Tracking campaign spend in projects

  • March 28, 2023
  • 2 svar
  • 1232 visningar

I'd like to start utilizing the expense tracking feature in Workfront. Does anyone use it to track ROI on campaigns and what is the step-by-step recommendation of how to get started? We are not looking to use Scorecards and will not need to track resource hours. They only want to track campaign spend and budgeting. I saw a few options so wanted to ask the community if you do this, and how.

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2 svar

Doug_Den_Hoed_AtAppStore
Community Advisor
Community Advisor
March 28, 2023

 

Hi @jaimeda1,

 

Since you're not tracking resource hours I suspect our AFA Burn Report with Baselineᐩ solution is likely overkill, so instead invite you to consider either our Budget Vs Actual Quarterly Burn or Budget Vs Actual solutions (depending on whether you prefer a quarterly or an annual reporting style).

 

Regards,

Doug

JaimeDa1Skribent
Level 2
March 28, 2023

Thank you for the response. Does this come at an additional cost? 

Doug_Den_Hoed_AtAppStore
Community Advisor
Community Advisor
March 28, 2023

 

My pleasure @jaimeda1,

 

Yes; we (AtAppStore) are Workfront's oldest partner, and you'll find more details on each of the links I sent. Others may also have suggestions on "native Workfront (only)" approaches that might suffice for your needs, too.

 

Regards,

Doug

KellieGardner
Community Advisor
Community Advisor
April 3, 2023

We don't use expenses specifically for "campaigns" but we do track expenses on projects using the built in features of Workfront. We use it just log the details of planned vs actual and then use those fields to report out on. Nothing fancy. 

JaimeDa1Skribent
Level 2
April 4, 2023

Thank you!