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GregoryLa
Level 3
October 13, 2023
Question

Test and Learn Process

  • October 13, 2023
  • 1 reply
  • 681 views

Hi everyone - I would like to create a test and learn process for our marketing teams using Workfront as the intake. Does anyone currently use Workfront for this and would you please share any examples and/or tips?  Thank you!

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1 reply

Lyndsy-Denk
Community Advisor
Lyndsy-DenkCommunity Advisor
Community Advisor
October 16, 2023

@gregoryla Can you describe what you mean by "test and learn process?" I'm not sure we understand what you're trying to accomplish.

G
GregoryLaAuthor
Level 3
November 29, 2023

Hi Lyndsy - We are trying to create a culture of always on testing with our marketing teams. For example, the typical monthly email send (call it the champion) should also include a 2nd email that is a challenger version. This could include any 1 of the following - body copy, image or segment, etc. differences. The winner & results would be the new champion. This process would continue each month. We're trying to determine the rules, guardrails and  process for making this happen. I was hoping to gather any best practices from this community. Thanks!

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