Now Available: Unified Review and Approval with Adobe Workfront and Frame.io
We're excited to announce Unified Review and Approval, a new capability that brings together Adobe Workfront and Adobe Frame.io into a single, deeply connected review experience. This integration is available now for all Workfront customers upon a contract update.
What's included
Unified Review and Approval natively integrates Frame.io's professional-grade review surface directly into your Workfront workflows. Here's what your teams get:
- One review surface for every content type — Whether your team is reviewing a 30-second social clip, a 200-page PDF, or a Photoshop comp, the experience is the same. Frame.io supports over 40 file formats with native video playback for formats like ProRes, H.265, and DNxHD — plus visual markup tools for annotating directly on the asset.
- Frame-accurate commenting for video — Frame.io was purpose-built for creative review, with frame-accurate commenting, advanced watermarking, and support for files up to 500 GB. That capability now lives natively with Workfront.
- Multi-stage approval workflows — Define clear roles: reviewers provide feedback, approvers make binding decisions (Approve or Needs Work). Approvals reach a conclusion, and everyone has visibility into exactly where things stand.
- No more download-upload-reupload — Unified Review and Approval is built on Adobe enterprise storage, a common layer connecting Workfront, Frame.io, and Creative Cloud. Assets live in one place and are accessible across tools without manual file transfers. Creatives work in place, and reviewers always see the latest version.
- Creative work-in-progress workspaces — Teams get their own visual-first workspace for managing rich media with custom metadata, collections, and semantic search that automatically indexes every asset and makes it searchable via natural language.
Why it matters
Marketing teams are producing more content for more channels than ever, and video has become the dominant format across social, web, retail media, and internal communications. Research shows creatives spend roughly 70% of their time managing files, tracking feedback, and following up rather than doing meaningful creative work.
When your review tools aren't connected to your marketing management platform, teams adopt manual workarounds — downloading files, forwarding emails, tracking approvals in spreadsheets. The result is slower time to market, lost feedback, and version confusion.
Unified Review and Approval addresses this by closing the gaps between marketing management, creative review, and content delivery. When your marketing management, creative collaboration, and asset delivery systems share a common foundation, every handoff gets faster and every workflow gets simpler.
How to get started
Unified Review and Approval is available now for Workfront customers upon a contract update. To get started:
- Work with your Adobe account manager to get on the updated integration
- Check out the Get Started article
Whether your team is managing a handful of campaigns or operating a global content supply chain, the path forward is the same — one review surface, one approval process, one source of truth.
Learn more
Questions or feedback?
We'd love to hear from you. How does your team currently manage review and approval across content types? What challenges are you hoping this solves? Drop your questions or thoughts below — our product team is monitoring this thread.