Multi-Deliverable Marketing/Creative Campaign Structure

Question

Hi everyone,I’m working on evolving how we structure campaigns in Workfront, and I’d love to learn how other marketing and creative teams are handling this—especially when campaigns include multiple deliverables with different workflows and timelines.  Our Current SetupToday, we structure things like this:A requester submits a campaign request	Our PM team converts that into an active project using a campaign project template	Within that campaign project, we include a task directing the requester (usually a marketing lead) to:	→ Use the Requests section of the campaign project to submit individual deliverable requests (this is how we link everything) which are then converted into separate projects with unique production + review tasks.For example, an event campaign might include deliverable requests for:Save the Date Email 	Save the Date Social	Post-Event Email	Post-Event Social	Print	Landing pageChallengeDeliverables don’t always start at the same time or get defined upfront	Some can be reviewed together, others can’t	Campaign visibility feels fragmented across multiple requests/projectsHow are others handling this? I would love to hear real life examples of how other creative/marketing teams structure this kind of work!

VicSellers · Answer

Hi ​@hbeckner-We do something pretty similar, just from a different starting point, and we use single asset projects. To get a more holistic view, we added cross-project predecessors from the asset projects into the campaign project. That way, key milestones roll up and show in the campaign project.We use Fusion to handle this. You can do it manually, but it gets pretty tedious. The nice part is that when tasks are completed or dates shift in the asset projects, everything updates in the campaign project automatically.The project owners love thisbecause they can get a quick high-level view of what is going on, then jump into the individual asset projects if they want more detail.You could also achieve something similar using a report view to highlight key milestones across a campaign, depending on how you prefer to set things up.I have also tried the one big master campaign project route before, but it can get tricky in larger orgs. People usually want to own their own space and not work in one shared project. It really just depends on how your team likes to collaborate.

Our Current Setup

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