Adobe Target Experts on AI Powered Personalisation in Target | Community
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Amelia_Waliany
Adobe Employee
Amelia_WalianyAdobe Employee
Adobe Employee
January 18, 2024

Adobe Target Experts on AI Powered Personalisation in Target

  • January 18, 2024
  • 21 replies
  • 11831 views

February 7th, 2024

 

We are happy to welcome Brent Kostak, Product Marketing Manager, Ryan Roberts, Principal Consultant and Drew Burns, Group Product Marketing Manager, for an AMA session about how each Target capability plays a strategic role in executing personalization at scale, the top use cases that customers are configuring AI capabilities to accomplish at scale and how you are in control of machine learning to activate AI-powered Personalization to your specific goals.

 

Our experts:

  • Brent Kostak is a Product Marketing Manager at Adobe. Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission.
  • Drew Burns is a Group Product Marketing Manager at Adobe. Drew has been an evangelist and a practitioner in the personalization and testing space for 15 years.  He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and A.I./ML capabilities. At Adobe, he works alongside the leading enterprise companies in retail/e-commerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs.
  • Ryan Roberts is a  Principal Consultant at Adobe who runs pre-sales proof-of-concept engagements for clients across North America as an implementation and testing expert and helps clients verify how Adobe Target can meet their requirements and boost their digital marketing optimization efforts.

 

How this AMA works:

  • This thread will open on Wednesday, February 7, for you to start submitting your questions.
  • Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible. 
  • After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

21 replies

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Amelia_Waliany
Adobe Employee
Amelia_WalianyAdobe EmployeeAuthor
Adobe Employee
February 7, 2024

Thanks for joining us today @Ryan_Roberts_ @Drburns27 @bkostak @msamaniego ! The question below was posted by @coops :  

 

From what I'm reading it appears that in the activity type I don't set the audiences, I just allocate all traffic. Then the algorithm works out which experience each individual customer would prefer based on their attributes. That correct?

 

Having a debate with someone experienced in using Auto-Target and they say the human determines the audiences and the AI simply works out which pre-defined audience prefers which experience. Thank you! It does. I'm wondering why this person I'm debating with is getting confused. Is it possible to pre-define that audiences? I'm assuming not right? In the activity you just set up one audience?

 

Link to Original Question

D
Adobe Employee
drewb6915421Adobe Employee
Adobe Employee
February 7, 2024

@amelia_waliany  @coops Our AI-powered activities, automated personalization and auto-target, will evaluate all existing profile data and segments defined or shared in Target.  It will score these and use them to determine the right exprience to deliver to maximize the conversion goal.  You can also select a subset of the profile data and audience segments that you want to evaluate.  In any activity with Target reporting, you can present audiences you wish to evaluate in reporting, but you can also select A4T for reporting and then any defined segment prior, during or after the activity can be used, even retroactively, for reporting and subsequent targeting opportunities.

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