Sharing the segment data from Google analytics 4 to Adobe Target for Personalization ( Specially API level) | Adobe Higher Education
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Gokul_Agiwal
Community Advisor
Gokul_AgiwalCommunity Advisor
Community Advisor
November 27, 2023
解決済み

Sharing the segment data from Google analytics 4 to Adobe Target for Personalization ( Specially API level)

  • November 27, 2023
  • 3 の返信
  • 1388 ビュー

Hello Team, 

In my current assignment, my client using Google analytics 4 and Adobe Target. 

For now, we're sharing the the Google Analytics 4 segment data in adobe Target using Customer Attribute functionality however seems this is not feasible solution going forward - as lot of manual steps involved. 

 

So, we're thinking on to go with API solution. Just to check, has anyone implemented this use case,  I came across the Bulk Profile update API in Adobe Target. Any sample example or steps would be helpful .

 

Thanks,

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    ベストアンサー alexbishop

    Perhaps this API doc would be useful, if you haven't seen it already; it includes all the details around how to structure the API request/file contents etc

    3 の返信

    alexbishop
    Adobe Employee
    alexbishopAdobe Employee回答
    Adobe Employee
    November 28, 2023

    Perhaps this API doc would be useful, if you haven't seen it already; it includes all the details around how to structure the API request/file contents etc

      Michael_Soprano
      Michael_Soprano
      Level 10
      April 22, 2025

      @gokul_agiwal do you think is it possible to share segment from GA4 to AT through tags?

      <head>

      <GA4 tag>

       

      <Data Collection>

      </head>

       

      Then Data Collection would send this to Target and we are able to personalize thanks to Profile Scripts?

      Michael_Soprano
      Michael_Soprano
      Level 10
      April 23, 2025

      @gokul_agiwal on the other hand, how you match profiles between AT and GA4?

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