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Level 2
December 17, 2024
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No data for A/b test

  • December 17, 2024
  • 3 replies
  • 628 views

Launched a standard A/b test yesterday and still no data is coming through. I have checked the environments are correct and everything seems normal - control is pointing to the correct experience.

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Best answer by Gaureshk_Kodag

Hi @melbe1 ,

Here are possible reasons why results might not be visible:

  1. Verify if you are qualifying for the activity and ensure there are no errors in the audience setup.
  2. Confirm that the activity is launched in the correct environment with appropriate page delivery settings.
  3. Check if the correct reporting options are selected under Goals and Settings.
  4. Ensure there have been sufficient visits to the page (especially for activities targeting a specific audience) since the activity was launched.
  5. If using A4T, validate its functionality by comparing SDIDs between Adobe Analytics (AA) and Adobe Target (AT) calls.

3 replies

Gokul_Agiwal
Community Advisor
Community Advisor
December 17, 2024

Hi @melbe1 

Can you once validate your A/B test in browser via either "delivery" call ( if you've implemented Target using at.js) or "interact" call ( if you've implemented Target using web sdk) and see the response or via response tokens. - Check whether you're getting right experience?.  Also what reporting source you're using? Please validate this

Here is one more thread Adobe target reports A/B experiences and reports a... - Adobe Experience League Community - 724641 

Hope this helps. Please update !

 

 

 

 

RiteshY18
Community Advisor
Community Advisor
December 20, 2024

@melbe1 

@melbe1  i would suggest 1st to validate request, activity using 

Adobe Experience Platform Debugger for given page and check if it capture your expected details 
Gaureshk_Kodag
Adobe Employee
Gaureshk_KodagAdobe EmployeeAccepted solution
Adobe Employee
January 1, 2025

Hi @melbe1 ,

Here are possible reasons why results might not be visible:

  1. Verify if you are qualifying for the activity and ensure there are no errors in the audience setup.
  2. Confirm that the activity is launched in the correct environment with appropriate page delivery settings.
  3. Check if the correct reporting options are selected under Goals and Settings.
  4. Ensure there have been sufficient visits to the page (especially for activities targeting a specific audience) since the activity was launched.
  5. If using A4T, validate its functionality by comparing SDIDs between Adobe Analytics (AA) and Adobe Target (AT) calls.