Adobe Target

  All things Adobe Target at Adobe Summit 2023 3.15.23, by @kaitlinwhite   While we on the Adobe Target team happen to be hyper-focused on incredible digital experiences, there’s one amazing in-person experience we can’t wait to attend this year: Adobe Summit 2023. This Adobe Summit is extra special, being the first in-person Summit after several years of virtual-only Summits. Digital experiences are great, especially the incredible ones our Target customers create for their visitors. Still, we’re excited for the opportunity to meet and connect with our Target superheroes at Summit. And for anyone who can’t join this year, don’t worry — the virtual Summit will be a great time too. If you’re a Target user, which I’m hoping you are if you’ve made it this far, get excited! We have nine different Target-centric sessions this year, covering a variety of topics, with incredible customer and partner speakers from a variety of different

Greetings Adobe Target Community! I'm excited to kick off our Adobe Target Community Contributor of the Month Series, starting with a look back to March: Please join me in congratulating your Adobe Target practitioner peer, Naresh Nakirikanti (aka @nnakirikanti) for being recognized as the ⭐ Adobe Target Community Contributor of the Month for March 2023 ⭐ Naresh, thank you for driving productive discussions with your Community peers, your contributions have been tremendously helpful!    And be sure to stay tuned in May to find out whose contributions stood out in the month of April!   Cheers, Amelia  

Calling all Adobe Target Subject Matter Experts!We have an upcoming exam workshop to refresh the Adobe Target Architect Master certification exam with new questions in May. We are seeking SMEs to contribute to refreshing this exam.In exchange for this participation, participants will renew their certification without taking a renewal exam (since they will be composing and reviewing the content of the exam) and will be acknowledged as an Adobe Credential Program SME contributor.If you are interested, please fill out this SME interest form. Applications open until April 26.Thank you!

Greetings Adobe Target Community! We're getting ready for Adobe EMEA Summit 2023, taking place in London and virtually, June 8th through 9th Below you'll find a complete list of all of the scheduled Adobe Target sessions and labs ~ register now🎉 and stay tuned in to the Summit Session Catalog as details get finalized! Target-specific Session Title Target-specific Session Details Date & Timings Speakers   [CJM01] The Telegraph’s journey towards Personalisation at Scale   Discover the significant advantages of upgrading from Adobe Target Standard to Premium. Our expert speaker will highlight the power of AI and the latest mobile use cases, and provide real-world examples to help you understand the potential impact on your personalisation efforts. Coming soon Coming soon  [CJM02] Going for the Gold with Your Personalisation Program Today's rapidly evolving retail industry demands a flawless online shoppi

Join us for the next Adobe Target Community Q&A Coffee Break  taking place Wednesday, April 12th, 2023 @ 8am PT - 9am PT  REGISTER HERE We'll be joined by Matthew Bailie (aka @bailie) and Georgia Frailey (aka @georgiafr1), both Senior Solutions Consultants for Adobe Target, and @simochen of the Adobe Technical Support Engineering team, who will all be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions related to:  Target's AI Features, specifically Automated Personalization and Auto-Target PARTICIPATING IS EASY: Sign in to the Community, Reply to this thread with your questions related to the Adobe Target topics covered  Stand-by during the hour as the experts weigh in ~ this way you can clarify your question or ask for more details directly  THAT'S IT!  *(think of this as the Adobe Target Community equivalent of an AMA, (“

Adobe Target Mobile Experience Optimization and Personalization for Authenticated Environments Presented by:  Brent Kostak aka @bkostak, Product Marketing Manager for Adobe Target  Date: April 26th, 2023 Time: 10:00am PT | 12:00pm CT | 1:00pm ET Brands need to deliver highly personalized and relevant experiences based on specific customer needs and behaviors. With questions about a cookieless future in marketing technology, regulated industries are looking to embrace a more robust customer engagement framework while optimizing each customer interaction for the right content and offer. How can brands across financial services and insurance, retail, travel and hospitality, and telecommunications industries adopt best practices for optimization and personalization within authenticated environments? Understanding the importance on mobile apps for engagement and retention of loyal customers, how can brands enable digital self-service or increase new featu

Target Standard/ Premium 23.3.1 (March 28-30, 2023) This release is available according to the following staggered schedule: March 28: Europe, Middle East, and Africa (EMEA) region March 29: Asia-Pacific (APAC) region March 30: Americas region This release contains the following new features, enhancements, and fixes: Feature Details Optimized A4T metrics for Auto-Allocate and Auto-Target (Release date March 30, 2023) Target lets you choose metrics based on binomial events or metrics based on continuous events when using A4T for Auto-Allocate and Auto-Target activities. Be aware of the following change in supported metrics: Target preserved the previous behavior for existing activities until September 9, 2023. After this date, activities using non-supported metrics will be discontinued to force existing activity migration to the new behavior. For more information, see “Supported goal metrics” in A4T support for Auto-Allocate and Auto-Target activities.With this feat

In Chrome, I'm receiving a VEC error when creating an activity saying the page was refused by the server. I'm able to create activities with no issues in Firefox and Edge. See attached screenshot.

Dear Team,We have implemented Target using Asynchronous Launch.As per the link : https://docs.adobelaunch.com/extension-reference/adobe-extensions/adobe-target-extension , if we use Asynchronous way to push Target through the Launch, we need to add Pre-hiding snippet. We have done the same, but after the addition of Pre-hiding snippet our page goes blank for few seconds and then loads.Do we have any solution to fix this? Kindly adviceThank YouArun

Watch this session recording, browse the session materials, and post your follow-up Questions as a Reply to this Thread for follow-up Answers from the experts!   Session Details: [S817] Going for the Gold with Your Personalization Program  In today’s fast-paced retail landscape, customers expect their online shopping journey to be a home run every time. Creating personalized experiences that delight your customers will give you the extra point needed to beat the competition. Learn how Adobe Target, Real Time Customer Data Platform and Adobe Analytics make surfacing, segmenting, and targeting your customers easier than ever. Hear how DICK’S Sporting Goods is using these tools to create memorable moments for their Athletes online and help drive top-line sales.  Learn about:   The strategies for hitting it out of the park with Adobe Target   Using Adobe Experience Cloud to turn ideas into action    Helpful plays, real-life use

  Watch this session recording and post your follow-up Questions as a Reply to this Thread for follow-up Answers from the experts!     Session Details: [S820] Zero to Hero: Scale a Personalization Program that Delivers Ready to level up your personalization program, or maybe you’re not sure where to start? Discover winning strategies to go from mass market messaging to niche and specialized relationship marketing with both new visitors and existing clients. Get real examples of how to create your own program methodology and systematically use Adobe Target to show business value. Become your team’s personalization hero by scaling personalization and optimization activities across both web and mobile.  Join us to learn how to:    Establish a scalable program that quickly delivers business results   Maximize Adobe Target capabilities and adoption over time   Integrate personalization into real-time, cross-channel jou

Watch this session recording, review the attached session materials, and post your follow-up Questions as a Reply to this Thread for follow-up Answers from the experts!   Session Details: [S821] Mazda Personalization Inspired by Japanese Hospitality The automotive industry is experiencing new forms of personalization, from digital experiences on the web or in-app to in-vehicle personalization. Mazda is at the forefront of this automotive digital transformation by using advanced facial recognition to adjust the driver’s position, display, climate controls, and sound system preferences and create frictionless, joy-inducing digital experiences.  In this session:  The role of personalization throughout Mazda’s relationship with their drivers  An approach to personalization and optimization that uses all resources and knowledge to please the customer and the business  Unique methods to quantify personalization impact and ROI across channels&nb

Hoping someone can lend their past experience here. We are planning to use Target Recommendations for page-based content recommendations (not "products" per se) and are wondering what approaches others have used to manage removal of pages/products from the catalog when they get deleted in the CMS (we are using AEM). We are using the data layer implementation approach with targetPageParams to populate the Recommendations catalog.

 Looking forward to seeing you there!! 🎉

Hey everyone! Exciting news!  We’re thrilled to announce that Community Advisors will be joining us at the Experience League Community Lounge for the Welcome Reception (on Tuesday, March 21 from 5:30 p.m. to 7:30 p.m.) and Community Mixer (Wednesday, March 22 from 4:00 p.m. to 5:30 p.m.).  The Experience League Community Lounge is a hub for connecting with peers, sharing knowledge and sparking inspiration.  This is a great opportunity to connect with the industry experts and learn from their experiences. Don’t miss out! Come visit the lounge and engage with our amazing Community Advisors.   See you there! 

 *Update: To watch a presentation given on this topic by the author, click here.The artificial intelligence revolution has arrived. New AI models are being released at lightning speed, and they are drastically changing the way we interact with the digital world.Below are some incredible recent advances:DALL-E 2 and Mid Journey: Generate compelling images from a prompt, to provide unique imagery that speaks directly to the user and their specific need.ChatGPT, LaMBDA, and LLaMA: Return text completion in natural language from any text prompt such as a phrase or a sentence. Can generate convincing human-level essays, outlines, or marketing copy.Codex: Turns natural language prompts into coding suggestions across dozens of programming languages.This level of customization won’t be limited to generating pictures, copy or code from text. Its capabilities will span to movies, TV and music, even generating totally new styles of by mingling a person's preferences into an AI musician.  Som

  We are proud to announce the Adobe Experience Cloud Community Members of the Year for 2022! This year, we expanded our program to recognize Community Members across all key Adobe Experience Cloud product Communities.  The program recognizes the most engaged, passionate, and supportive members of the Experience League and Marketo Engage Communities. These outstanding individuals from around the globe have demonstrated unparalleled dedication and investment in their respective Communities. They have gone above and beyond to provide support, drive community engagement, lead by example, and provide valuable feedback to improve our products. They truly are the best in class! 👏👏👏 🎉Please join me in congratulating our Adobe Experience League Community Members of the year! 🎉    🙌 Adobe Target – @Gokul_Agiwal, Capgemini  🙌 Adobe Analytics – @Jennifer_Dungan, Metroland Media Group  &

Target Standard/Premium 22.15.1 (March 8 & 9, 2023) This release will be available according to the following staggered schedule: March 8: Americas region March 9: Europe, Middle East, and Africa (EMEA) region March 9: Asia-Pacific (APAC) region This release contains the following new features and enhancements: Feature Details Optimized A4T metrics for Auto-Allocate and Auto-Target Target lets you choose metrics based on binomial events or metrics based on continuous events when using A4T for Auto-Allocate and Auto-Target activities. Be aware of the following time-sensitive change in supported metrics: Target preserved the previous behavior for existing activities until September 9, 2023. After this date, activities using non-supported metrics will be discontinued to force existing activity migration to the new behavior. For more information, see Supported goal metrics in A4T support for Auto-Allocate and Auto-Target activities. Auto-Allocate using Analy

at.js version 2.10.2  Fixed an issue that caused the trackEvent function to always return an error. *For more information about all at.js releases, see at.js version details in theAdobe Target Developer Guide. Seed Q&A Please use this thread to ask the question related to this release.

We'd love to hear from you, dear Adobe Target Community!    We all know that Adobe Experience Cloud offers up a robust set of marketing solutions ~ and our team is looking to better understand how YOU use Adobe Target, specifically, to execute on your organizations' critical marketing goals and objectives.  Completing this survey will take less than 10 minutes, and your feedback will help us understand how we can improve your experience with Adobe Target. From there, you'll also have the (totally optional!) opportunity to sign up to speak directly with a member of the Adobe Target Product Team to expand further on your feedback.  Complete the survey today: https://www.feedbackprogram.adobe.com/c/r/target-survey     CC @jamestorio, @cristinel, @drewb6915421, @bkostak, @kaitlinwhite 

                       Our Adobe Experience cloud communities are the heartbeat that connects, engages, and empowers our users to create game-changing digital experiences for their customers. Today, I'm thrilled to announce the Community Advisors, class of 2023. The new class of Advisors are passionate and super-engaged individuals who lead by example, and generously share their expertise with everyone. During their tenure, Advisors will participate in community initiatives, collaborate with Community managers, provide product feedback, and most importantly, share their expertise with the Experience League/ Marketo/ Workfront Community. We will onboard the second batch for the 2023 class in June/July.   Congratulations to the class of 2023 🎉🎉

  Greetings Adobe Target Community! Missed the Adobe Target Sessions at Adobe Summit 2023 in Vegas? Not to worry!  Below you'll find a complete list of all of the Adobe Target sessions and labs that took place back in March ~ you'll find links to each Session recording and additional materials in each Session-specific thread below 🎉:  Lab Title Date & Timings Speakers [L730] In-App Mobile Testing and Personalization with Adobe Target   Wednesday, Mar 22nd, 2023:  8:00 AM - 9:30 AM PDT Kevin Scally, Sr. Technical Consultant, Adobe  Session Title Date & Timings Speakers  [S816] Establish Your Experimentation as a Business Product Thursday, Mar 23rd, 2023:  9:30 AM - 10:30 AM PDT Ryan Tincknell, Sr. Enterprise Architect, Adobe Damien Hopkins, Sr. Manager, Experimentation, The Home Depot [S817] Going for the Gol

  Watch this session recording, browse the session materials, and post your follow-up Questions as a Reply to this Thread for follow-up Answers from the experts!     Session Details: [S818] NVIDIA’s Innovative Approach to Target Recommendations  Get a deep dive into NVIDIA’s innovative approach to Adobe Target Recommendations and learn how its web team used the tool's many capabilities to create a personalized experience for visitors on their home page and beyond. With a diverse B2C and B2B product portfolio and thousands of digital assets, NVIDIA faced a large challenge in how to present the right content to each site visitor. To address this problem, NVIDIA's web team created a Recommended For You section on their home page that taps into the full potential of Target.  Get a walk-through of their setup and learn about: How to configure your Recommendations experiences using multiple audiences, sequential criteria, the category affinity a

Show-stopping customer experiences, star-powered digital transformations, and extraordinary experiences are what the 2023 Adobe Experience Maker Awards are all about!   Now through March 17, 2023 apply to be recognized in one or more of our 15 award categories during the submission period, including The Architect category, which recognizes the company that has designed and delivered personalized customer journeys to achieve measurable impact. In May, we’ll announce the finalists, and then the winners will be revealed in June when we all come together in New York City for a night of celebration at the Adobe Experience Maker Awards gala 🎉🌃   ⭐Apply now, and get ready to claim your fame⭐  

Target Standard/Premium 22.14.5 (February 13-15, 2023) This release will be available according to the following staggered schedule: February 13: Americas region February 15: Europe, Middle East, and Africa (EMEA) region February 15: Asia-Pacific (APAC) region This release contains the following fixes: Fixed an issue that caused the following error message even though a property was specified in Automated Personalization (AP) activities: “Errors: At least one property has to belong to a non-default workspace” (TGT-44607) Fixed a potential security issue impacting server-side Recommendations feeds. (TGT-43769) For more Adobe Target release notes, check out Target Release Notes (current)