Adobe Target Machine Learning Setup Recommendations & Tips
AUTO-PERSONALIZATION ACTIVITY SETUP RECOMMENDATIONS | ACTIVITY QUALIFICATIONAdobe Target's auto-personalization activity type, which is sort of the multi-variate version of machine learning, has a bunch of unique and useful features. AP, as with all Target activities, has the ability to target at the activity level. For example, if you want only visitors in California to qualify for the activity, you can set the audience qualification criteria with a geo-based audience.With auto-personalization, you also have the ability to set what we usually refer to as “offer level targeting”. In other words, certain offers can be set up with qualification audiences. For example, you might have a credit card offer, but you only want it available to visitors that do not currently have that credit card.One critical thing to keep in mind is that every visitor must have an available offer in every location to actually qualify for the whole activity. TIP/RECOMMENDATION: In Auto-Personalization,
