Adobe Target

Introduction In today's fast-paced digital landscape, releasing new features quickly and safely is crucial for staying competitive. Feature flags (also known as feature toggles) are a powerful tool that enables you to do just that. They allow you to turn features on or off without deploying new code, making them an essential tool for managing feature rollouts, A/B testing, and continuous integration. Adobe Target, a leading personalization and optimization tool, integrates feature flags to enhance your testing and targeting strategies. In this article, we’ll dive into what feature flags are, how to use them in Adobe Target, the benefits of doing so, and how to execute A/B tests with feature flags. We'll also explore real-world case studies and best practices What Are Feature Flags? Feature flags are a technique in software development that allows features to be conditionally enabled or disabled. They provide the ability to decouple feature releases from code deployment, allowing develo

Is it possible to retrieve multiple offers for a single mbox in priority order?Use case is to show banners, or content tiles and essentially then render the first X number. Is this possible?

Hi everyone, I have been working on an XT activity with 3 experiences for past few months. Last month, the activity impressions for last experience dropped to zero. There are no changes to the activity setup or audience definitions (AEP segments). While for remaining two experiences, the impressions are still consistent. I have reviewed the experience using preview links (no issues). Can anyone suggest some ways to debug this?

In January, we have created several collections in Target for our activities. I have checked last update time for those collections, both in the UI and API, and it shows me the same last update in January (the day those got created). One of those collections had no items, when I checked it via UI and API it still showed 0 items, then, when I entered the collection to see the segmentation criteria it got updated, and now, it had all the products it should have had. We are introducing products via the WEB SDK, no feed for now. Therefore, I need those collections to be updated as users navigate the web site.  Is there a way to get those collections auto updated?

Hello,Wondering what might cause the 'Save as' option to gray out/not be available within the Catalog Search > Advanced Search window? I've added a number of rules/filters to the data set and I'm returning a few hundred entities, however, when attempting to save the search as a collection or exclusion it's not working. Any known reasons for this? Anything to look at to troubleshoot?

I use feed in the form of CSV. Particular product in my Catalog search looks like this:  Sample row with values looks like this:## RECSentity.id,entity.sku,entity.pageUrl,entity.name,entity.thumbnailUrl,entity.categoryId,entity.message,entity.value,entity.inventory,entity.margin,entity.last_updated_by,entity.multi_english,entity.availability,entity.tax_country,entity.tax_region,entity.tax_rate,entity.product_type,entity.item_group_id,entity.color,entity.size,entity.brand,entity.gtin,entity.price,entity.category,entity.category_uids,entity.custom1,entity.custom2MH13,MH13, ,Marco Lightweight Active Hoodie,https://magdev11.adobedemo.com/media/catalog/product/cache/7fa649b51b890fd1480d6dfbd7897a94/m/h/mh13-blue_main_2.jpg,[12, 15], , , , , , , , , , , , , , , , ,74,Men / Tops,['MTI=', 'MTU='],https://dsn.adobe.com/web/experiencelab/product?productId=MH13,74.00$ What my be wrong?

How to preview my feeds if it has expected structure?What should I create next - Collections?

Hello,Wondering if there is a known issue with the out of the box 'Geo' location audience parameter within Adobe Target? Specifically, for the country of Colombia. I've created a number of audiences based on this metric and they all work with the exception of Colombia. Any suggestions or alternatives here?  

What are the Target Hosts? If I have put Web SDK OR at.js on my website then in order for Target to work I need to whitelist it? Could somebody explain me business use-case?

Hello, my fellow Adobe Target practitioners!  My team at MiaProva is involved in helping clients adopt the WebSDK, integrate with CJA, and build on the awesomeness of 1st Party ID data in Target. With that in mind, we added a bunch of new features to our free extension.  You can see the video here:  https://www.youtube.com/watch?v=EGv4iWa5DMsand you are welcome to download it here:  https://chromewebstore.google.com/detail/miaprova/mgmachpoeeklnmmiamheacganlehicdb?hl=en-US New features:- full support for WebSDK on top of our At.js support- New network panel exposing mbox calls, trigger views, modular mboxes, and WebSDK requests (with search and filtering - super helpful for WebSDK validation!)- Response tokens!  We expose each update to response tokens - this is huge for those using profiles as part of offers! - Profile retrieval:  full support for ECID, which is going to be HUGE for RT-CDP and when companies move to WebSDK an

I would like to count how much revenue was generated through Recommendations. Does that mean that I should implement specific mbox in Thank-you-page which would count conversions? 

Could somebody explain me this in detail? 

What is the difference between VEC and Enhanced Experience Composer?

Hi Everyone, I configured Target API integration in the dev console and assigned "Approver" Target role to that integration as shown in the screenshot. I also assigned a specific product profile, and included my Target workspace into that profile.With that integration, I was able to get the list of activities for my workspace, get a specified XT activity, and the list of audiences for the workspace.However, when I tried to view a specific Target audience that I created in my workspace, I got the error shown below. The audience's source is "Adobe Target", and it belongs to my workspace.Can anyone suggest how to overcome that error?{ "httpStatus": 403, "requestId": "l4yUApF2N6FINilzfS49EP9y5LsR1O1Y", "requestTime": "2025-03-10T22:01:02.988262667Z", "errors": [ { "errorCode": "Forbidden.Resource", "message": "Access denied. You do not have sufficient privileges in accessible workspaces to perform this operation on SEGMENT with id 3438573.", "meta": {} } ]}&n

How to do soring based on ascending or descending order for list activities api in Target?Soring by : namehttps://mc.adobe.io/TENANT_ID/target/activities?limit=25&offset=0&state=deactivated&type=ab&sortBy=name&sortOrder=name:deschttps://mc.adobe.io/TENANT_ID/target/activities?limit=25&offset=0&state=deactivated&type=ab&sortOrder=name:descSoring by : modifiedAthttps://mc.adobe.io/TENANT_ID/target/activities?limit=25&offset=0&state=deactivated&type=xt&sortBy=modifiedAt&sortOrder=modifiedAt:descI tried several combinations but sorting is not working as expected.I followed the documentation but nothing mentioned about the sorting parameter.https://developer.adobe.com/target/administer/admin-api/#tag/Activities/operation/getActivitiescan anyone please help on this urgently.Thanks

I'd like to have a profile script that does something like 'Good morning!' or 'Good Afternoon' based on time of day. I'd like to have these messages populate in my Target Offers. What does that profile script look like? Thanks.

AUTO-PERSONALIZATION ACTIVITY SETUP RECOMMENDATIONS | ACTIVITY QUALIFICATIONAdobe Target's auto-personalization activity type, which is sort of the multi-variate version of machine learning, has a bunch of unique and useful features. AP, as with all Target activities, has the ability to target at the activity level. For example, if you want only visitors in California to qualify for the activity, you can set the audience qualification criteria with a geo-based audience.With auto-personalization, you also have the ability to set what we usually refer to as “offer level targeting”. In other words, certain offers can be set up with qualification audiences. For example, you might have a credit card offer, but you only want it available to visitors that do not currently have that credit card.One critical thing to keep in mind is that every visitor must have an available offer in every location to actually qualify for the whole activity. TIP/RECOMMENDATION: In Auto-Personalization,

When I am using experience fragments in Adobe Target which is created in AEM at that time Jquery injected twice and some component is getting hide. Please help me with it. How we can avoid that.

Hi,I am using the Recommendation API to delete multiple products from the catalogue as they are discarded from the website.We have different environments, and I am using the product ID and environment ID to fetch product details from the corresponding environment.Below is the API I am using to get the details of a product:GET: https://mc.adobe.io/test/target/recs/entities/ns77111pp04?environments=3384However, this API is returning the product from a different environment. I have attached a screenshot for reference.Below API I am using to delete a product:DELETE: https://mc.adobe.io/test/target/recs/entities?ids=77146sm02?environments=3384 I am not sure what I am doing wrong or what the issue is. Can anyone guide me?

Let's open a thread on template rules as this is very complicated and straightforward as well. When we want to enable an activity on all site pages then how template rule should be set. For example, the site URL is: https://www.abc.com/ and we want to enable the XT banner display on all the site URLs under https://www.abc.com/ What is the ideal way of setting the template rule here:  Should we follow the wildcard character like URL contains: https://www.abc.com/* Or just pass the param like www.abc.com I think setting the parameter open like www.abc.com in the template rule will let the experience get displayed on my campaign UTM links like www.abc.com?utm_campaigns=springoffer or also on other sub-domains if any like support.abc.com, community.abc.com, etc

Hi, I am currently using the "Site Pages: Landing page URL" + "Visitor Profile: Not first page of session" to target an audience of users who started on a specific page during their session. I would like to change this from landing page to the user having visited at any point in the session - how would I achieve this? I suspect this would require a profile script but am not well-versed in how to write those. Thanks in advance

    Hi,We are integrating Segment CDP with Adobe Target and currently using the Data Provider approach via Adobe Launch to fetch user data. However, we noticed that this exposes the Client ID and Client Secret on the front end, raising security concerns.Could you suggest an alternative approach to securely authenticate the API request without exposing credentials?Looking forward to your recommendations.Thanks,Srinath

Did you get a chance to attend Adobe Summit 2025 in-person or virtually this year? In case you missed it, several exciting new features were shared at our product sessions and labs. Check out some of the recordings below, now available for you to watch on-demand.    Session Title Session Description On-Demand Link Get Inspired and Scale Faster with Generative Experiments Learn how Adobe is bringing advanced AI-powered technologies into your experimentation workflows for intelligently identifying opportunities to increase the impact of digital experiences that you build every day. With content and data working together, Adobe's AI can provide guidance that uncovers potential best performing experiences and can generate additional insights on A/B tests you’ve already run. Join Paul Aleman from Adobe’s product management team and David Arbour, Adobe’s senior research scientist, as they highlight new capabilities across Adobe Experience Platform that can boost your pro

Hello!How do you go about debugging profile scripts?I assume a normal console.log doesn't work since its server side?Thanks!Gyles

I got my ECID and the response from Profile API is like this: How to debug? From browser console I see that the Target works and profile exists......