I am looking for a working example of a profile script used to capture a user metric on a specific page. | Community
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bkrane2
April 25, 2025
Question

I am looking for a working example of a profile script used to capture a user metric on a specific page.

  • April 25, 2025
  • 4 replies
  • 1213 views

I really like this post that shows working profile scripts. I am just simply looking for an example like one of these that shows how to capture a user metric on a given page. Here are a few example I am looking to create a profile script for:

 

1. User to homepage.com/product that has spent more than 60 seconds on that page.

2. User to homepage.com/product scrolled 50% or more.

3. User to homepage.com/product was referred by Google but recorded a bounce.

 

Thank you for any help!

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4 replies

AnkitJasani29
AnkitJasani29
Level 6
April 29, 2025

Hi @bkrane2 ,

 

1. Time Spent on Page > 60s

if (mbox.name === "target-global-mbox") { var timeSpent = (Date.now() - window.performance.timing.navigationStart) / 1000; if (timeSpent > 60) { return "spent_60_seconds"; } } return "under_60_seconds";

 

2. Scrolled 50% or More

This must be set via custom JavaScript on the site and passed via mbox parameter:

// On site, before firing mbox: window.addEventListener('scroll', function () { var scrolled = window.scrollY + window.innerHeight; var fullHeight = document.body.scrollHeight; if ((scrolled / fullHeight) >= 0.5) { adobe.target.trackEvent({mbox: "target-global-mbox", params: {"scrolledHalf": "true"}}); } });

 

Then in Target profile script:

return user.get('scrolledHalf') === "true" ? "scrolled_50_plus" : "not_scrolled_50";

 

3. Came from Google + Bounce Detection
You'd need to set entryPage via JavaScript on the user's first pageview.

if (document.referrer.includes("google.com")) { return user.get('entryPage') === location.pathname ? "google_bounce" : "google_not_bounce"; } return "not_from_google";

 

    pradnya_balvir
    Community Advisor
    pradnya_balvirCommunity Advisor
    Community Advisor
    April 29, 2025

    Hi @bkrane2 ,

    These scripts run on the edge (server-side), so tracking browser behaviors (like scroll or time on page) needs to be collected client-side and passed into Target as profile parameters using targetPageParams() or adobe.target.trackEvent().

     

    So each use case requires:

    • Client-side JS to detect the behavior.
    • A corresponding Adobe Target profile script to store the behavior.

     

    User spent more than 60 seconds on homepage.com/product

     

    Client-side JS (placed on /product page):

    setTimeout(() => {
  adobe.target.trackEvent({
    "mbox": "time_on_product_page",
    "params": {
      "time60": "true"
    }
  });
}, 60000); // 60 seconds

    Profile Script in Adobe Target:

    if (mbox.name == "time_on_product_page" && mbox.param("time60") == "true") {
    profile.time60OnProductPage = true;
    }
    return profile.time60OnProductPage || false;

     

     

    User scrolled 50% or more on homepage.com/product

    Client-side JS (placed on /product page):

     

    window.addEventListener('scroll', function() {
    let scrollTop = window.scrollY;
    let docHeight = document.documentElement.scrollHeight - window.innerHeight;
    let scrollPercent = (scrollTop / docHeight) * 100;

    if (scrollPercent >= 50 && !window.hasSentScroll) {
    window.hasSentScroll = true;
    adobe.target.trackEvent({
    mbox: "scrolled_product_page",
    params: {
    scrolled50: "true"
    }
    });
    }
    });

     

     

    Profile Script in Adobe Target:

     
    if (mbox.name == "scrolled_product_page" && mbox.param("scrolled50") == "true") {
    profile.scrolled50OnProduct = true;
    }
    return profile.scrolled50OnProduct || false;

     

    User was referred by Google and bounced

    This requires tracking:

    • Referrer: passed from the initial page.

    • Bounce: usually defined as only one pageview.

     

    Client-side JS:

     

    // On landing page:
    if (document.referrer.includes("google.com")) {
    adobe.target.trackEvent({
    mbox: "landing_page_referrer",
    params: {
    referrer: "google"
    }
    });
    }

    // Optional: Use `beforeunload` to detect bounce (not fully reliable)
    window.addEventListener('beforeunload', function () {
    adobe.target.trackEvent({
    mbox: "bounce_detected",
    params: {
    bounced: "true"
    }
    });
    });

     

     

    Profile Script (combines two flags):

     

    if (mbox.name == "landing_page_referrer" && mbox.param("referrer") == "google") {
    profile.referredByGoogle = true;
    }

    if (mbox.name == "bounce_detected" && mbox.param("bounced") == "true") {
    profile.bounced = true;
    }

    return (profile.referredByGoogle && profile.bounced) || false;

     

      B
      bkrane2Author
      May 5, 2025

      Thank you for the help, I really appreciate it... One quick follow up question. For #2 & #3 do I add that client side code snippet in a Target activity in the <head> under 'Modifications'? Or do these snippets need to be added to the base page code outside of Adobe?

       

      Thanks again!

      RiteshY18
      Community Advisor
      RiteshY18Community Advisor
      Community Advisor
      April 30, 2025

      @bkrane2 you can refer below post  list of examples 

      https://experienceleaguecommunities.adobe.com/t5/adobe-target-blogs/12-adobe-target-profile-scripts-ready-to-be-copied/ba-p/593116 

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