How to measure exit rate in A/B Activity based on Visits? | Community
Skip to main content
E
emmak109
Level 3
October 27, 2023
Solved

How to measure exit rate in A/B Activity based on Visits?

  • October 27, 2023
  • 1 reply
  • 1205 views

Hi,

 

As we aim to reduce exits on the specific page, we ran an A/B test with two different variants for this page. However, how should I measure the exit rates for control and treatment groups? We pull Visits data for these groups and use Exits metric, but it seems this metric is not right the one because the visits and exits are going to be the same? Please help.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by alexbishop

Yes, so you're right, overall Visits & Exits will be the same; however, if you breakdown your Target Activity/Experience by something like Page, then you will see the individual exit rates e.g.

 

1 reply

alexbishop
Adobe Employee
alexbishopAdobe Employee
Adobe Employee
October 30, 2023

Do you want to measure this through Adobe Target reporting or with Adobe Analytics?

E
emmak109Author
Level 3
October 31, 2023

I am using A4T panel. I believe this has to do with - How to compare exits for every visits on a particular page ? Here visits are the group of sessions (randomization unit) qualified for either control group or treatment group.

alexbishop
Adobe Employee
alexbishopAdobe EmployeeAccepted solution
Adobe Employee
October 31, 2023

Yes, so you're right, overall Visits & Exits will be the same; however, if you breakdown your Target Activity/Experience by something like Page, then you will see the individual exit rates e.g.

 

Terms & ConditionsAccessibility statement

Loading footer...