How Does Priority Work in Adobe Target with Different Audiences?

Hi Vishnupriya,

It is true in Adobe Target that the Priority (0-999) setting determines which activity is executed first, with a higher number indicating higher priority. However, Adobe Target does not always execute activities strictly by priority alone.

Here’s how it works:
1) Audience Qualification v/s Priority
Adobe Target first checks which activities a user qualifies for based on audience rules. Then, priority is considered among the activities the user qualifies for, the one with the highest priority number is executed first.

2) Can a lower priority activity be executed first?

No, Adobe Target does not have a built-in option to execute a lower-priority activity first.

3) What happens if different audiences are assigned to different activities?

Adobe Target will first check the audience conditions. Among the activities a user qualifies for, the highest-priority activity will be shown to the user.

@vishnupriya98 

1. Is there an option where a lower-priority number gets executed first instead of a higher one?

No, Adobe Target does not have an option where a lower-priority activity gets executed before a higher-priority one .

2.If I have different audiences assigned to different activities and set priorities for them, will Adobe Target execute the activities based on priority or based on audience qualification?

Audience qualification comes first , adobe target will first check audience qualification and among the qualified activities it will check for the priority numbers to execute first . 

Let me know if you find these answers useful! 

Also follow below documentation  https://experienceleague.adobe.com/en/docs/target/using/activities/priority