Does anyone have any standard script for pulling DataLayer information for personalization? | Community
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CJara1
Level 2
December 6, 2021
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Does anyone have any standard script for pulling DataLayer information for personalization?

  • December 6, 2021
  • 1 reply
  • 676 views

We currently capture the first name of the visitor in the DataLayer and would like to pull that to personalize the headline with the name. Looking for suggestions on how best to do that.

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    Best answer by jezwn

    Hi @cjara1 You can make use of profile parameters to pull the datalayer value into target. 

     

    Reference: https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/odd-issues-with-profile-parameters/m-p/427214#M7068

    Once you have the datalayer variable in target you can use it in the offers as, ${profile.firstname}

     

    Reference: https://experienceleague.adobe.com/docs/target/using/experiences/offers/passing-profile-attributes-to-the-html-offer.html?lang=en

     

    I haven't tried the second part, but hope it does help.

    1 reply

    jezwn
    jezwnAccepted solution
    Level 5
    December 10, 2021

    Hi @cjara1 You can make use of profile parameters to pull the datalayer value into target. 

     

    Reference: https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/odd-issues-with-profile-parameters/m-p/427214#M7068

    Once you have the datalayer variable in target you can use it in the offers as, ${profile.firstname}

     

    Reference: https://experienceleague.adobe.com/docs/target/using/experiences/offers/passing-profile-attributes-to-the-html-offer.html?lang=en

     

    I haven't tried the second part, but hope it does help.

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