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Custom criteria ideas for recommendation for retails company
Do you have any ideas / experience?
https://experienceleague.adobe.com/en/docs/target/using/recommendations/criteria/algorithms
pradnya_balvirAccepted solution
Adobe Champion and Community Advisor
July 15, 2025
Hi @michael_soprano ,
Here are some custom criteria ideas for Adobe Target Recommendations for a retail company:
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“Trending in Your Area” – Recommend top-selling products based on user's geolocation.
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“Recently Viewed + Similar” – Combine user’s browsing history with similar category/products.
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“Complementary to Cart” – Recommend add-ons or accessories based on current cart items.
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“Restock or Rebuy” – Trigger recommendations for frequently purchased or replenishable items.
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“Style or Brand Affinity” – Recommend items from brands or styles the user frequently engages with.
Thanks.
Pradnya