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isolda
Level 2
April 18, 2022
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Can I create an audience from an experience of another A/B test?

  • April 18, 2022
  • 1 reply
  • 1563 views

Hello!

 

I have an issue. I need to create a custom Audience coming from an experience from another test.

In other words:

- I have a Test 1 (A 50%, B 50%) with an <a href> linked to the URL of Test 2

- I have a Test 2 (B 100%, so that <a href> in Test 1-B always lands there)

And the audience of Test 2 has to come from Experience B of Test 1.

 

Does anybody know if it's possible to create a custom audience that contains the info of visitors who come only from the B in Test 1?

I looked into Create Audience > Custom but I can't find any solution.

 

Many thanks. 🙏

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    Best answer by Rajneesh_Gautam_

    @eugeniafang  - agreeing to what @ryan_pizzuto suggested, you can use this approach to both single-test and multiple-tests scenarios. 

    1 reply

    Rajneesh_Gautam_
    Community Advisor
    Rajneesh_Gautam_Community Advisor
    Community Advisor
    April 19, 2022

    Hi @isolda  - you can do it through profile-scripts.

     

    Step 1: Configure Test 1 experiences to pass the URL value for Test 2, using adobe.target.trackEvent() method. Using an mbox-parameter, pass an empty value from Test 1-Experience A and URL-value from Test 1-Experience B. 

    adobe.target.trackEvent({
    "mbox": "collect-test1-url",
    "params": {
    "test1_url": <URL> // This value should be empty in case of Experience A
    }
    });

    Step 2: Configure a profile-script to read the mbox-paramater value from Step 1 above. 

    if (mbox.name == 'collect-test1-url' && mbox.param('test1_url')){
    return mbox.param('test1_url');
    }

    Step 3: Use this profile-script in your audiences

     

    Hope this helps,

    Regards

    Rajneesh

      EugeniaFang
      EugeniaFang
      Level 2
      April 21, 2022

      Hi @rajneesh_gautam_ 

      Great method! 💯

      Can this method apply to the single test?

      e.g. Testing experience has a newly added CTA, and only shows to audience who has not be clicked on it. in another word, the audience pool starts at 100%, then with ppl click through the CTA, the audience pool become smaller.

       

      Thanks,

      Eugenia

        EugeniaFang
        EugeniaFang
        Level 2
        April 28, 2022

        @eugeniafang  - agreeing to what @ryan_pizzuto suggested, you can use this approach to both single-test and multiple-tests scenarios. 


        Thank you @rajneesh_gautam_ and @ryan_pizzuto  for the brilliant advices.

        How to set with the adobe click event and use profile script to capture it, really the missing link in my mind map. Now the map is complete!

         

        Regards,

        Eugenia

         

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