Adobe Employee

[AT Community Q&A Coffee Break] 4/27/22, 8am PT: Jim McTiernan, Principal Solutions Consultant

Forum|Forum|3 years ago
April 4, 2022
10 replies
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Join us for the next Adobe Target Community Q&A Coffee Break

taking place Wednesday, April 27th, 2022 @ 8am PT - 9am PT

~ Be sure to REGISTER HERE to receive email reminders and a calendar hold ~

We'll be joined by Jim McTiernan aka @jim_mctiernan, Principal Solutions Consultant, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to his areas of expertise:

Adobe Target Recommendations
AB Testing and MVT
Personalization

Simon Chen aka @simochen, Technical Support Engineer, will also be in the thread to provide further guidance around the above topics with Jim!

REQUIREMENTS TO PARTICIPATE

Must be signed in to the Community during the 1-hour period
Must post a Question about Adobe Target
THAT'S IT! *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)

INSTRUCTIONS

Click the blue “Reply” button at the bottom right corner of this post
Begin your Question with @jim_mctiernan
When exchanging messages with Jim about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Jim

Jim McTiernan has been involved in the optimization space since 2009 when he joined Adobe Corporation. Currently, Jim is an Adobe Cloud Expert, specializing in Adobe Target.

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Be sure to check out the thread from our latest 3/30/22 Adobe Target Coffee Break with Senior Expert Solutions Consultant, Ryan Pizzutto @ryan_pizzutto and Technical Support Engineer, Mihnea Docea @Docea

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Kishore_Reddy

Community Advisor

Amazing! Looking forward to connecting with Jim soon 🙂

Thank for organizing this session!

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Nina_Antonova

Level 2

Hi @jim_mctiernan,

I'm a beginner when it comes to Recommendations and would appreciate a direction on how I should think when approaching the following use case.

Entities in my Target catalogue have category tags. It can be one or several categories per entity, e.g. "Destination: UK", "Type: Families with kids".

Currently, to start somewhere, I'm testing very simple recommendation logics using Profile Scripts and custom algorithms, i.e. based on a certain visitor profile attribute value, I'm bringing in a specific entity id (e.g. the route you were interested in = A, then offer X will be shown). It's a manual 1:1 business logic that is stored in a CSV file and uploaded as a custom criteria.

With time, the number of entities will increase, and more than 1 recommendation entity will pass based on visitor profile. I want to use categories then and set priorities between them. For example, if a customer profile contains an attribute indicating this customer want to travel to the UK with kids, I want the offers (entities) that have both categories "Type: Families with kids" & "Destination: UK" to be shown first. If there are no offers like these, then just offers with the category "Type: Families with kids", and so on.

Where and how can I set such a logic, listening to both entity categories and visitor profiles? Is it a combination of Profile Scripts and custom criteria uploaded as CSV files? Or should I think somehow differently and use some specific Target UI features when creating my custom criteria?

Many thanks for tips and ideas!

/Nina

Jim_McTiernan

Adobe Employee

Hi Nina,

Great questions. As the answer here is more involved, I thought I would reply ahead of the Coffee Break.

First, there is a way to automate the process you have now for matching profile attributes to entity values. It is called Profile Attribute matching and it can be set-up in the Criteria builder. See: https://experienceleague.adobe.com/docs/target/using/recommendations/criteria/dynamic-static/profile-attribute-matching.html?lang=en

There is also a way to use the above capability with list values (e.g. matching several categories). See the "Is/Is not contained in list" operator options described here: https://experienceleague.adobe.com/docs/target/using/recommendations/criteria/dynamic-static/use-dynamic-and-static-inclusion-rules.html?lang=en#operators

Where you want to prioritize a profile match of 2 categories over one category, I think you will need to set-up multiple category values for that use case. Target has a capability called Category Affinity where multiple category values can be ranked (e.g. first favorite category, second favorite category etc) -- see link below. Once you have multiple categories per profile, you can then use Profile Attribute matching (Criteria rule noted above) to do an 'and' match. For example, I want my Criteria inclusion rule to match first favorite category and second favorite category ('destination uk' and 'family with kids'). See: https://experienceleague.adobe.com/docs/target/using/audiences/visitor-profiles/category-affinity.html?lang=en

Finally, where you want Criteria to sequence (show 2 category matches first, then one), you can use Criteria Sequencing for that. You would create 2 Criteria (one with inclusion rule to match 2 categories and one with rule to match only 1 category), and place them in a Criteria Sequence. See: https://experienceleague.adobe.com/docs/target/using/recommendations/criteria/create-criteria-sequence.html?lang=en

HTH

Jim

Jim_McTiernan

Adobe Employee

I also meant to add the Help link covering Category Affinity in my response above (also just added link above): https://experienceleague.adobe.com/docs/target/using/audiences/visitor-profiles/category-affinity.html?lang=en

Jim_McTiernan

Adobe Employee

Hello everyone, Jim McTiernan here, I am happy to field your Target questions today, along with some of my colleagues.

A

aturpin

Hello Jim,

Why are there two target extensions installed in launch-- both version 1 and version 2? What's the difference?

Thanks!

Ashley

Jim_McTiernan

Adobe Employee

As there are 2 versions of at.js library (1.x and 2.x), there are two extensions in Launch for each (v1 and v2), depending on which at.js library you wish to use.

I

iliketesting

Level 1

Hi @Jim_McTiernan ,

We are setting up Recommendations. What are some of the most common ways of extracting/exporting the catalog entity data out of Target. For example, if will to export a list of all entities and their thumbnail urls, how would I do that?

Jim_McTiernan

Adobe Employee

Are you using an entity feed file? Can you not extract the data from that file (i.e. you are providing that data to Target Recommendations in the first place)?

I

iliketesting

Level 1

We are currently not using a feed file. We are passing it from the website (client-side) to Target.

Rajneesh_Gautam_

Community Advisor

@jim_mctiernan - for Recommendations, would be great to have access to Target backend stats (number of views, carts, sales and so on) against entities (through Admin APIs) which drive recommendations algorithms. This will help:

1. technically for troubleshooting when we do see expected products being not being recommended or unexpected recommendations

2. commercially - using Social proofing stats like "this product sold X times"

S

simochen

Adobe Employee

Thanks for the recommendation Rajneesh. This would be a great feature request for our enhancement community posts - our product engineering and support teams are always trying to learn more about what developments to work on for future releases from our community members. If you submit your request here, other customers can also view your requests and upvote them for more visibility. You can submit an enhancement request here!

Amelia_Waliany

Author

Adobe Employee

Hi @jim_mctiernan , thanks so much for your time in the Target Community today! This question was posted by Target Community member, isolda:

"Through an array, we could get the info of 2 different A/B tests at the same time in the same url.

They had both the Audience as "All visitors".

Now, we are asked to try the same, but this time one of the tests has to be with a custom audience (Referred from another concrete url), whilst the other one maintains the All visitors audience. In this case, the dataLayer where we push the info of the two tests is not getting both info, but one of them in every refresh of the url.

We wonder if this is possible to achieve somehow, or we are just losing time?

Many thanks in advance."

Link to original question: Is it possible to run 2 tests at the same time with different audiences?

Jim_McTiernan

Adobe Employee

Not sure I understand your question completely, but you can run 2 different AB tests at the same time on the same URL by creating mutually exclusive tests. Please see: https://experienceleague.adobe.com/docs/target/using/audiences/visitor-profiles/use-profile-scripts-to-test-mutually-exclusive-activities.html?lang=en

D

DaveUA

@jim_mctiernan Thanks for organizing this session. I've been trying to track down an answer with regard to content management and scalability as it pertains to personalization...

If using Adobe Target, are we able to hook up any content management system for automated content population and scalability? Or are we required to be on the adobe CMS to avoid manual uploads for campaign content? Thanks!

Jim_McTiernan

Adobe Employee

Adobe Target can work with 3rd party CMS solutions via the Remote Offers. Please see: https://experienceleague.adobe.com/docs/target/using/experiences/offers/about-remote-offers.html?lang=en

S

simochen

Adobe Employee

Hi @jim_mctiernan, thanks so much for your time in this Q&A today! This question was posted by @amendez92:

"Hello, how is it possible to implement recommendations with a multi-currency site? For instance:
Product A -> $100 or 95€."

Thanks,

Simon

Link to original question: Adobe Target - Multicurrency

Jim_McTiernan

Adobe Employee

Yes. This is typically handled using additional price columns in the Recommendations entity feed file (e.g. entity.us_price, entity.uk_price, etc). Then you would create new Design templates for each language site and plug-in the appropriate price value to display (e.g. the UK Design template should show the entity.uk_price).

N

Nina_Antonova

Level 2

Hi @Jim_McTiernan

We are using both Target and AEP. As far as I understood, AEP is now linked with Target directly, not via AAM segments as it used to be.

So I was wondering if it means that we can /should use AEP customer profiles instead of Target profiles. Or are those different tools for different purposes? What are the main pros and cons, except that AEP profiles are cross-platform and can be used in the omnichannel environment?

E.g. one of the examples of how we use Target profiles at the moment: storing the last chosen travel destination. Not all that were browsed, but exactly what was the last one. So it gives us mutual exclusivity comparing to segments.

Thanks!

/Nina

Jim_McTiernan

Adobe Employee

Thanks for your question. Yes AEP is now linked directly with Target. As for which profiles/segments to use, the choice is yours depending on the use case. In the new Audiences menu within the Target UI, you will see that you can even combine Target audiences with AEP segments if so desired. AEP will have a broader range of customer data to work with of course (e.g. call center, in-store, CRM data) but you might wish to combine that with in-session customer behavior that you are already collecting via Target (e.g. a call to a 3rd party weather service). So you could still use that 'last chosen travel destination' in Target and combine it with an AEP segment if so desired.

N

Nina_Antonova

Level 2

Thanks, Jim!

JacobDiaz

Level 2

Hi Jim, thank you for your time today. We are in the process of rebuilding Target Recommendations due to an upcoming site migration, where content we are currently recommending will be moved and housed in a different domain.

-Recommendations re implementation question: If we use the same Criteria and data layer object data remained the same before and after this migration to recreate the same Recommendations activity, would a visitors behavioral data still be recognized by recommendations? (Assuming behavioral data is within the Criteria's lookback window?)

-We use the digitalData data layer object method for passing data to launch, alternatively we could use feeds. Is there another option for passing this data?

Thank you!

Jim_McTiernan

Adobe Employee

Thanks for your questions. On your first question, yes, if everything stays the same (same entity id's, data layer values, etc) then a migration to a new site should work fine in terms of retaining the historical behavioral data. You would continue to run/use the same Activities/Criteria. To be safe, I recommend testing it first if possible.

On your second question, there is a 3rd option for passing entity data to Target, and that is via API: https://developers.adobetarget.com/api/recommendations/#tag/Entities

JacobDiaz

Level 2

Thank you!

Join us for the next Adobe Target Community Q&A Coffee Break

taking place Wednesday, April 27th, 2022 @ 8am PT - 9am PT

~ Be sure to REGISTER HERE to receive email reminders and a calendar hold ~

We'll be joined by Jim McTiernan aka @jim_mctiernan, Principal Solutions Consultant, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to his areas of expertise:

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