☕[AT Community Q&A Coffee Break] 12/8/21, 8am PT: Robert Calangiu, Senior Product Manager for Adobe Target☕ | Community
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Amelia_Waliany
Adobe Employee
Adobe Employee
October 8, 2021

☕[AT Community Q&A Coffee Break] 12/8/21, 8am PT: Robert Calangiu, Senior Product Manager for Adobe Target☕

  • October 8, 2021
  • 18 replies
  • 36086 views

Join us for the next monthly Adobe Target Community Q&A Coffee Break

taking place Wednesday, December 8th, 2021 @ 8am PT

🗓️Be sure to MARK YOUR CALENDARS with a link to this thread🗓️

We'll be joined by Robert Calangiu, aka @robertcalangiu,  Senior Product Manager for Adobe Target, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to his areas of expertise:

  • Target Setup and Admin UI
  • A4T Integration
  • AEM Integration
  • General Adobe Target UI 

 

REQUIREMENTS TO PARTICIPATE 

  • Must be signed in to the Community during the 1-hour period 
  • Must post a Question about Adobe Target
  • THAT'S IT!  *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game) 

INSTRUCTIONS 

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with @robertcalangiu
  • When exchanging messages with Robert about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Robert

**For those who have joined an Adobe Target Community Q&A Coffee Break before: please note that we are no longer using formal registration pages for these events - just be sure to Mark Your Calendars to sign in here to the Community on 12/8/21 @ 8am PT, and hop onto this thread for direct answers from Robert

 

 

 

Robert Calangiu is a Senior Product Manager responsible for evolving Adobe Target's UI.  He was in charge with redesigning the Admin UI and now he is focusing on improving the Activity UI as well as with enhancing the A4T integration. Previously, Robert worked as a product manager for Adobe’s TV Everywhere portfolio, leading Authentication & Fraud Management solutions. He is passionate about building customer centric products and helping customers solve the right problems.

 

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Be sure to check out our past 2020 Adobe Target Coffee Breaks, covering a WIDE variety of Adobe Target topics, and our latest thread from our 9/8/21 Adobe Target Coffee Break with @vishalchordia  

18 replies

Level 2
December 8, 2021

We'd like to personalize content using information from the page data layer. Are there basic instructions for pulling data layer information for Targeting in the VEC? 

Brian_Hawkins_MiaProva
Level 3
December 8, 2021

Best to use TargetPageParams function to grab this data from the dataLayer to pass to mbox requests.  It works great.  

 

Ideally, though, it would be great to have something in the UI that reads the dataLayer to construct an Audience just like the 'custom' section stores mbox parameters for use.  

 

Related and interesting - in the free version of Optimize, users use this mechanism to hack into features available on the paid version.  

zach_shearer
Level 4
December 8, 2021

@robertcalangiu I'm likely in the minority in that I am using Adobe Target alongside Google Analytics. Without Analytics for Target, the reporting in Target seems hamstrung. An example for one of the most basic missing features is reporting (impressions and conversions) export by date. One can use the API to generate this, but this seems like a feature that should be part of the Adobe Target feature set and shouldn't require the additional Analytics for Target integration. Does Adobe intend on expanding the reporting capabilities of Adobe Target? 

Brian_Hawkins_MiaProva
Level 3
December 8, 2021

I second this request big time!   At MiaProva, we automatically generate graphs of visitor/visit distribution by day, and with each new client, we can only do that going forward for non-A4T Activities because of this limitation.  

December 8, 2021

@Robert_Calangiu Can you please elaborate a bit more on integration with AEM and what are the limitations. What would be an ideal integration with target on an AEM platform look like. We currently have an external integration with DOM based A/B tests and performance is an issue.

Adobe Employee
December 8, 2021

Hi Apr,

 

Thank you for your question!

There are three different approaches for using AEM and Target:

Scenario 1: Personalization using AEM Experience Fragment Offers

Scenario 2: Personalization using Visual Experience Composer (VEC)

Scenario 3: Personalization of full web page experiences

 

Step by step integration instructions for each of these use cases can be found in the documentation, AEM and Adobe Target.

 

If you run into any product issues with your current integration, Adobe's Client Care team may be able to assist. Please email customercare@adobe.com in order to open a support ticket.

zach_shearer
Level 4
December 8, 2021

@robertcalangiu Does Adobe have plans to expand on reporting on audiences? I'd love to see basic audience size metrics for the audiences that I have configured. This would be especially helpful to validate audiences from linked sources like the Marketo integration. I.e., of those on my static list in Marketo, how many of those users are also in my "visited key product page" audience generated by a profile script and profile parameter when users reach that page. 

robertcalangiu
Adobe Employee
Adobe Employee
December 8, 2021

No immediate plans here on audience reporting inside Target. 

zach_shearer
Level 4
December 8, 2021

@Robert_Calangiu Has Adobe considered very a basic versioning system built into the "Offers" area. While this doesn't happen often, I have accidentally overwritten the contents of one offer with another. Luckily, I maintain my own rough versioning system outside of Target and was easily able to rollback my mistake. But I'd love for the versioning system to be built into Target. Even something as basic as timestamped prior versions would be good enough. I don't need diff check or anything like that. 

robertcalangiu
Adobe Employee
Adobe Employee
December 8, 2021

Thanks so much for this feedback. In order to ensure that it is captured effectively, please feel free to share this as an "Idea" in the Community. You can do this by clicking here:  

https://experienceleaguecommunities.adobe.com/t5/forums/postpage/board-id/adobe-target-ideas

zach_shearer
Level 4
December 8, 2021

@Robert_Calangiu Has Adobe considered an automated change log for activities? I maintain my own change log in the activity notes, but for changes to audiences, experiences, offers, split percentage, goals, etc., I'd love if Adobe maintained an automated log of activity changes with basic descriptions. It would be great to have notes in that context as well, similar to how we have notes per entity in Adobe Experience Platform Data Collection Tags (formerly Adobe Launch). 

robertcalangiu
Adobe Employee
Adobe Employee
December 8, 2021

This is something that we consider and it's on our list of to do things. Improved change log is something that multiple customers have requested.

Level 2
December 8, 2021

@robertcalangiu I'm working to debug some unstitched hits in some of our flows. Using the Experience Platform debugger, it appears my Target hits are matching SDID's to previous Analytics hits, with Analytics hits further into the flow not having an SDID set. I'm also seeing repeated SDID's in subsequent Target hits. Do you have any advice on next steps to identifying the root cause of this? 

robertcalangiu
Adobe Employee
Adobe Employee
December 8, 2021

Hi @dillangump ,

You might want to check this troubleshooting guide to see if it helps: https://experienceleague.adobe.com/docs/target/using/integrate/a4t/troubleshoot-a4t/a4t-troubleshooting.html?lang=en

 

If there is no supplemental data ID in the Target call, confirm that the VisitorAPI.js file is loaded before at.js. If there is no supplemental data ID in the Analytics call, confirm that the Target call fires before the Analytics call.

 

Level 2
December 8, 2021

Thank you for the link.

 

Are there any special considerations for debugging Target on Single Page Applications?

 

My Target calls appear to be firing before my Analytics call, but the Analytics call is starting before the Target call finishes. Is that expected/correct behavior?

 

 

robertcalangiu
Adobe Employee
Adobe Employee
December 8, 2021

 

Thank you everyone for joining today's Coffee Break, it was great to be able to answer your questions! 

 

Please mark your calendars to join us on January 19th for our next Target Coffee Break and first Target Coffee Break of the new year 🙂

Happy Holidays!