☕[AT Community Q&A Coffee Break] 12/8/21, 8am PT: Robert Calangiu, Senior Product Manager for Adobe Target☕

@Robert_Calangiu Why do Target Dimensions (Target Experience, Target Activity) in Analytics not relate on a 1 to 1 basis to last touch attribution when trying to validate the data against custom evar data (set with javascript in the Target Activities) or unique visitors in funnels. I am trying to get a placement valuation on Target Customizations.

@Robert_Calangiu Hi Robert - we don't yet have the A4T integration, and I've tried to evangelize the benefits to the application owners, but as a consumer they require me to submit project scoring to get it into the IT queue. My lay-person's reading of the documentation is that it will require very little dev time, or really just some Launch & Target admin time. Can you give me a geusstimate on labor hours for implementation? Does this require any help from Adobe support, or is it all on our end? And I'm correct in that there's no further cost for provisioning if we already have Analytics and Target?
Thanks, Dave

@Robert_Calangiu Hi Robert - we have a global mbox set up, which seems to be the modern default, but I'm wondering if there's still a use case to create div-based mboxes. For example, if we want to A/B test something that's site-wide, like our global navigation, then won't putting anything else on any page create a collision? So I guess we can resolve that with priorities, but that would mean sacrificing one or the other activity on those pages.

Also, the current Target goal metrics around Revenue don't seem to be functional; the only choice is What action was taken by your audience to indicate your goal has been reached? > viewed an mbox (global only is available). Should we set up a separate individual mbox around eCommerce, or can we use the global mbox and just set up Launch to push some eCommerce variables into the data layer Looks like it here: orderTotal, orderId, and productPurchasedId
https://experienceleague.adobe.com/docs/target/using/implement-target/client-side/global-mbox/global-mbox-frequently-asked-questions.html?lang=en

 @robertcalangiu  Target Audience Creation – Category Affinity. We'd like to set this up for personalization, wondering if we should add a new Categories metadata tag to the pages with the appropriate values, or if we can parse existing page data into the user.categoryId variable, or can we leverage existing Analytics variables like "site section". Any advice on setup for beginners?

 @Robert_Calangiu Target Goals - Conversion > Clicked on an Element

Is it possible to select an element on a page other than the one(s) you're doing the activity on?

Hi @robertcalangiu – There are some frustrating limitations in Target regarding calculated metrics.  1) Auto-allocate - We would love to experiment with auto-allocate, but can’t use the calculated metrics we need.  Specifically it is recommended by Adobe that we use unique metrics (Unique Visitors with a conversion) rather than raw counts (all conversions) to avoid biasing the results with multiple converting visitors (we always use the Unique Visitor counting methodology).  2) Reporting - The reporting includes lift and confidence in both Target and Analytics (with A4T), but only for standard and custom metrics.  The reason given usually for not being able to use calculated metrics is that it is a continuous metric and can’t be used.  All that does is force us to calculate them manually. 

Could Adobe give calculated metrics (and us) some love by granting them equal rights?

@robertcalangiu – Are there any plans for a sequential testing option (https://en.wikipedia.org/wiki/Sequential_analysis) in Target?  It is a method that is quicker than classic A/B testing but is much more informational than multi-armed bandit.  We plan on doing it manually to make business decisions more rapidly, but would love to have it offered in the tool.

Good morning everyone! It's great to be here to chat with you today.

Hi @robertcalangiu a couple of questions on Target setup:

1. Are there plans to perhaps have a collision warning pop up for individuals setting up a new experiment that "collides" with a current Live experiment?
2. Are there plans to update the Activities UI for more efficient searching (e.g., by the Creator, Date of Creation) or to choose how many search items return on a page (e.g., 50, 100, 150, etc.)?

Hi Amelia and @Robert_Calangiu! 

First time chiming in here, but given the topic, I had four questions that were related to A4T integration.

1. Activity Conversions is huge for many of the companies I work with but the 60 second limitation for "clicked an element" limits us from taking advantage of this functionality - are enhancements in place to lengthen this window of time?  

2. In Analytics Workspace, users can create segments on Activity Participation but it would be ideal if we could create Segments based on visitors that where part of Activity Converions. 

3.  In Analytics Workspace, can "Activity Impressions" and "Activity Conversions" default to same-touch attribution model?  

4.  Beers on me at the next Adobe Summit if you could update the Target APIs so that we can get the friendly name of Workspace names that Activity's are associated with.  Currently, the /Activities endpoint only provides a numerical value for an Activity with no way to connect it to the Friendly name in the UI.