☕[AT Community Q&A Coffee Break] 10/13/21, 8am PT: Gentry Lin, Senior Solutions Consultant for Adobe Target☕ | Adobe Higher Education
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Amelia_Waliany
Adobe Employee
Amelia_WalianyAdobe Employee
Adobe Employee
September 16, 2021

☕[AT Community Q&A Coffee Break] 10/13/21, 8am PT: Gentry Lin, Senior Solutions Consultant for Adobe Target☕

  • September 16, 2021
  • 21 risposte
  • 11653 visualizzazioni

Join us for the next monthly Adobe Target Community Q&A Coffee Break, 

taking place Wednesday, October 13th, 2021 @ 8am PT

 

🗓️☕Be sure to MARK YOUR CALENDARS with a link to this thread☕🗓️

 

We'll be joined by Gentry Lin (aka @adobe-gentry), Senior Solutions Consultant for Adobe Target, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to her areas of expertise She :

  • Implementation

  • Personalization

  • Core web authoring workflows

  • Adobe Experience Cloud integrations

 

REQUIREMENTS TO PARTICIPATE 

  • Must be signed in to the Community during the 1-hour period 
  • Must post a Question about Adobe Target
  • THAT'S IT!  *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game) 

 

INSTRUCTIONS 

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with @adobe-gentry 
  • When exchanging messages with Gentry about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Gentry

 

**For those who have joined an Adobe Target Community Q&A Coffee Break before: please note that we are no longer using formal registration pages for these events - just be sure to Mark Your Calendars to sign in here to the Community on 10/13/21 @ 8am PT, and hop onto this thread for direct answers to your questions, from Gentry

 

Gentry is an Adobe Senior Solutions Consultant specializing in Adobe Target. She has extensive practice in Target client-side implementation, including single page applications. Coming from a background in Adobe Audience Manager and Adobe Analytics, Gentry is deeply versed in how Target's integrations within the Adobe Experience Platform can power personalization, activation, insights, and optimization. She loves to talk with customers about how Target's dynamic targeting capabilities can help customers develop their personalization programs.

 

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Be sure to check out our past 2020 Adobe Target Coffee Breaks, covering a WIDE variety of Adobe Target topics, and our latest thread from our 9/8/21 Adobe Target Coffee Break with @vishalchordia  

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    S
    swagatRogers
    October 12, 2021

    @adobe-gentry Would just like to listen in on others questions and answers

      S
      sharani_
      October 13, 2021

      Would like to find out when to use VEC vs Forms when creating AB test, thanks!

        K
        Adobe Employee
        kmotoyama2Adobe Employee
        Adobe Employee
        October 13, 2021

        Hi @sharani_ !

         

        Kai here from the Target Client Care team to assist your questions today. Thanks for your questions and participation! The Visual Experience Composer (VEC) is a great way to create and test activities and offers within the site context. As the VEC is a visual interface, it’s a great way to edit and review design choices without having to directly edit code on a page.

         

        The Form-Based Experience Composer is a non-visual interface that is often used for tests where the visual experience composer is not available for practical use. Examples include emails, kiosks, and voice assistants.

         

        Below is some additional documentation that includes a video that dives deeper into use cases for each composer. 

         

        VEC: https://experienceleague.adobe.com/docs/target/using/experiences/vec/visual-experience-composer.html?lang=en

        Form-Based Composer: https://experienceleague.adobe.com/docs/target/using/experiences/form-experience-composer.html?lang=en

          M
          MikeTolin1
          Level 2
          October 13, 2021

          What is the best way to leverage first party data in Target?  Does loading it in the profile make sense for that?

            A
            Adobe Employee
            adobe-gentryAdobe Employee
            Adobe Employee
            October 13, 2021

            Good morning, @miketolin1 ! You're spot on—there are various ways to get first-party data from outside systems to enrich the Target profile. Namely, you can pass profile data from the page in the call to Target, or use our profile update API, or use the Customer Attributes service, which allows you to upload csv files with your hashed customer ID in the first column as the key, and first-party attributes in additional columns. If you use Adobe Standard today, you can upload up to 5 attributes in Customer Attributes; if you are a Target Premium customer, you can upload up to 200.

            Here are some resources to get you started:

            Let me know if you have any additional questions!

            B
            bc_99
            Level 2
            October 13, 2021

            Hi @adobe-gentry, good morning!  Would love to get your input on two questions: 

             

            1:  Target and AEM.  Will Target be decoupled from AEM in the future? 

            2:  Target and AEP.  For Target to consume AEP audience info, are there additional requirements on the Target side? 

             

            Thank you! 

              A
              Adobe Employee
              adobe-gentryAdobe Employee
              Adobe Employee
              October 13, 2021

              Good morning, @bc_99 ! Here's my take:

              1. I don't have much insight on this one from a product perspective. Is there a more specific answer you're looking for?

              2. If you're creating segments in AEP today, they are accessible in the audience library automatically. However, we're currently beta testing enhanced features such as designating specific segments to "activate" in Target (which will then make them available in the audience library). I'm not aware of any additional product requirements aside from provisioning new integrations when they are released. Stay tuned!

               

                B
                bc_99
                Level 2
                October 13, 2021

                Thank you, @adobe-gentry, very helpful! 

                For 1, the context is it seems there are two ways of integrating AEM and Target, one being Target is part of AEM and test build is within AEM, another is to have AEM and Target connected but Target is separated from AEM, but fragments can be exported.  I'm looking at how to assess the two different approaches, flexibility, agility, efficiency and future expandability and scalability. 

                 

                Thanks much! 

                R
                ryangilger
                October 13, 2021

                @adobe-gentry I am a high beginner, very entry level intermediate user with target. our team now owns this tool. while some of it is easy to figure out, there are always questions about it. 

                 

                The most recent one was syncing Audience manager (a new tool for me too) and Target via a form online. What does this form accomplish?

                  A
                  Adobe Employee
                  adobe-gentryAdobe Employee
                  Adobe Employee
                  October 13, 2021

                  Good morning, @ryangilger! Great question. The form goes directly to our provisioning team to enable the shared audiences integration, which enables you to share audiences between Audience Manager > Target, as well as Analytics segments > Audience Manager > Target. (You do not need a license to Audience Manager, however, to leverage shared segments from Analytics.) More on the integration here: https://experienceleague.adobe.com/docs/audience-manager/user-guide/implementation-integration-guides/integration-other-solutions/aam-target-integration.html?lang=en 

                  Does that help?

                    R
                    RyanLG
                    Level 2
                    October 13, 2021

                    @adobe-gentry Is there a way to get notified if an update has been made to a page that has a Target activity running which results in the changes that were made in Target no longer working/ showing? Currently, I only know this if I go into the activity in "edit" mode and see an error message within each affected experience. A report or notification that alerts me when this happens would be extremely helpful.

                      A
                      Adobe Employee
                      adobe-gentryAdobe Employee
                      Adobe Employee
                      October 13, 2021

                      We currently don't have a feature for this purpose, but it would be a great enhancement request! You can submit the suggestion here, which our product team reviews regularly.

                        R
                        ryangilger
                        October 13, 2021

                        @adobe-gentry , also, I think I figured out via trial and error that the reporting source cannot be changed once an activity has launched live. We went in to deactivate to then reactivate to change reporting source and this was not allowed. 

                         

                        Also, why can only certain users only see select reporting suites on their end, while I can see all of them on my end. Granted, I am one of our team's super admins for the admin console. 

                          K
                          Adobe Employee
                          kmotoyama2Adobe Employee
                          Adobe Employee
                          October 13, 2021

                          Hi @ryangilger 

                           

                          You are correct- Once an activity has been set to Live with a reporting source selected, you cannot change the reporting source for the activity. You can, however, copy the activity and change the reporting source by editing the copied activity.

                           

                          Different users have different permissions within organizations that allow them varied amounts of access. As you are an admin of your organization, you will have more access than someone who is an observer, for example. More information regarding the different levels of access each user has can be found here: https://experienceleague.adobe.com/docs/target/using/administer/manage-users/enterprise/property-channel.html?lang=en#determine-whether-you-have-access-to-enterprise-user-permissions

                           

                           

                           

                            B
                            bc_99
                            Level 2
                            October 13, 2021

                            Hi @adobe-gentry, 

                            Another very specific use case on how data is passed between AEP and Target. Hypothetically if experiences created in Target needs to tailor to an audience based on click event on 3rd party properties (clicked on a social ad for example),  how does the data flow between GTM, AEP, and Target?  

                             

                            Thank you! 

                              A
                              Adobe Employee
                              adobe-gentryAdobe Employee
                              Adobe Employee
                              October 13, 2021

                              Great question. I'm not familiar with the GTM side, but you can create audiences in AEP that are based on Experience Events. Once you set up your XDM schema for an experience event for a third-party action, you can use the AEP segment builder to include that as part of your segment rule. Then once it's saved (and subsequently shared to Target), you can use it as the audience—or combine it with other Target audiences—for your Target activities.

                              Let me know if this helps. You can check the documentation here: 

                                R
                                RyanLG
                                Level 2
                                October 13, 2021

                                @adobe-gentry when are the new Cart-Based recommendations expected to be available?

                                  M
                                  Adobe Employee
                                  Moses_MaxenAdobe Employee
                                  Adobe Employee
                                  October 13, 2021
                                  @ryanlg wrote:

                                  @adobe-gentry when are the new Cart-Based recommendations expected to be available?

                                  Hi @ryanlg - Cart-based recommendations is planned for a November release.   Upon release, more information will be included in the Target release notes:  - https://experienceleague.adobe.com/docs/target/using/release-notes/release-notes.html?lang=en  

                                   

                                  Thank you!

                                    A
                                    Adobe Employee
                                    adobe-gentryAdobe Employee
                                    Adobe Employee
                                    October 13, 2021

                                    Thank you all for an engaging Coffee Break! It was great connecting with you all. Please join us for the next Coffee Break on November 10 with Cristinel Anastasoaie!

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