Adobe Real-Time Customer Data Platform

The Problem A B2B RT-CDP customer recently noticed what seemed like “ghost profiles” entering their Adobe Journey Optimizer (AJO) journeys, more journey entrants than the number of profiles qualifying for the audience. This issue appeared across multiple journeys, skewing analytics and measurement. Typically, journey entrants are fewer than the audience size due to eligibility criteria, re-entry rules, or profiles leaving the audience before a journey starts. The customer’s data ingestion was standard: batch ingestion via a source connector from their enterprise data warehouse into Adobe Experience Platform (AEP). However, they also heavily relied on the Custom Upload feature to import audiences from CSV files that powered some of their AJO journeys and campaigns. The Cause To determine why AJO reported more entrants than expected, we examined profile snapshots and journey datasets. We found multiple profiles for the same person, created because of inconsistent casing in identity value

10 Real-Time CDP Collaboration example use cases and campaigns tied to business objectives! Take your Real-Time CDP practice to the next level with Real-Time CDP Collaboration to boost the power of partnerships through shared audience insights. When brands collaborate through data, magic happens. Outlined below are typical use cases showcasing how companies can transform shared insights into high-impact campaigns - whether it’s co-targeting loyalty members, creating joint experiences, or uncovering unexpected audience overlaps.   1. Example Initiative: Effectively prospect and acquire new customers Use Case: Intelligent Prospecting Business Objective: Growth Example Campaign: A financial services marketer discovers that an audience segment of Certificate of Deposits prospects (visited CD interest page 3x in the last 7 days) has a high overlap/index score with a CTV audience of reality show viewers. The financial services media team targets an ad to the reality TV audience with

Introduction As organizations leverage Real-Time CDP to activate audiences across multiple destinations, data security and compliance becomes critical. One key consideration is the use of email hashing when sending audience data to downstream systems.  Email hashing is the process of converting email addresses into hashed values using functions such as SHA-1, SHA-256, etc. This obfuscates the original email addresses while retained its ability to act as a unique identifier for matching purposes in downstream systems. Hashing enhances data security and ensures compliance with data privacy regulations. Adobe Experience Platform (AEP) provides flexibility in handling hashed email addresses for identity resolution and audience activation.  Most out of the box Audience Export destination platforms in Real-Time CDP require that no personally identifiable information (PII) is sent in clear. The audiences activated out of Real-Time CDP can be keyed off hashed identifie

This week's September 3rd, 2025 - Partner Technical Deep Dive is now available on demand.  The topics centered around several key topics related to Adobe Real-Time CDP and its capabilities. Including recent enhancements in Streaming Segmentation Monitoring and Visibility and Data Composability with Real-Time CDP and Cloud Data Warehouses Watch the recording and reference the presentation. Here are the main points and below are additional links to resources related to these topics. Enhanced Streaming Segmentation Capabilities: We introduced new monitoring and visibility features for streaming segmentation, including a dashboard for real-time utilization insights, proactive alerting, and the ability to allocate entitlements across sandboxes. These updates empower customers to deliver in-the-moment personalization at scale while maintaining data integrity. Data Composability for Warehouse-Oriented Customers: Adobe’s Federated Audience Composition (FAC) enables zero-co

Join us on September 25th for a must-attend webinar featuring Adobe Experience Maker winner Anish Raul. Discover how leading enterprises are weaving AI into their workflows securely, responsibly, and at scale. You'll walk away with: Getting legal & security approvals faster Prioritizing the right use cases Building trust for safe AI experimentation Can't attend live? No problem, register anyway and we'll send you the recording after the event!   Register here: https://engage.adobe.com/scaling-aI-adoption.html

Hi Everyone, The encryption keys in Adobe Experience Platform (AEP) have expired. We created new encryption keys with the same names as the expired ones and deleted the expired keys from AEP. Since then, our existing incremental data flows have started to fail.The public key has been shared with the team responsible for posting encrypted source files to Azure. We create data flows via API using these Azure source files, specifying the encryption details through the publicKeyId.We attempted to update the publicKeyId in the existing data flows using a PATCH request. Although the request returns a 200 OK response, the update does not appear to be applied correctly. When retrieving the dataflow details, both the old and new publicKeyId values are still visible.Could you please advise on the correct method to update the publicKeyId in existing data flows? Is it necessary to recreate all data flows using the new publicKeyId?Additionally, how long does it typically take for expired keys

profile_snapshot_export maintains the snapshot ids for last 10 days of snapshot. is it possible to query a specific record say based on ECID and find all the respective other fields values in each snapshot id over period of time ?

Has anyone tried MAP dataType for cased other than IdentityMap ? There is no example of data on adobe documentation. Usecase is ingested the ArrayOfObject data into MAP then create audience based on  specific index on the ArrayOfObject. This is the sample data, which I want to try ingesting into MAP dataType[    {        "date": "2024-12-29",        "modelName": "PRP_TRIGGER_1Y_14DLAG",        "model_score": "0.13705813884735107",    },    {        "date": "2025-03-15",        "modelName": "PRP_60D_LAPS_1Y_REV1",        "model_score": "0.65977203845977783",    }] 

lets says idenitymap in profileSnapshot has multiple ids. example below[uid -> "{(NULL,2910574950527,NULL)}",mid -> "{(NULL,43602939,NULL)}",gid -> "{(NULL,ef481128-3054-4846-b23c-8f7650ce025b,NULL)}",vid -> "{(NULL,cookie_id_ef481128-3054-4846-b23c-8f7650ce025b,NULL)}"]1) now if we query the select * from profileSnapshot we get one each row per profile having its own complete indeityMap.see the output in the attachment2) when we use select explode(idenitymap), * from profileSnapshot it would create 4 rows , one for each identity inside the idenitymapsee the output in the attachment3) how do i write a query where each seperate row for the same profile returned as single row instead of multiple row ?see the expected output in the attachment

Primer on Real-Time CDP Collaboration Launched in February 2025 in the US, Australia & New Zealand in May 2025 with additional availability coming soon, Adobe Real-Time CDP Collaboration is a purpose-built data collaboration application that empowers brands and publishers to discover, activate and measure high value audiences to drive tangible results. Using patent pending sketch technology, audience data is read from its source, regardless of location, to surface real-time audience insights without having to build custom and resource heavy clean room environments. What’s new Collaboration initially launched with an initial set of CTV publishers, now we’re expanding into cross-channel data collaboration at scale. As of this launch, brands can now work with their strategic brand partners to engage in co-marketing or cross- advertising use cases. Brands can independently or jointly deliver compelling experiences across channels, from paid to owned, and throughout the customer lifecyc

Hello Adobe Experience Platform users,   We have a really exciting Ask Me Anything (AMA) on 9/2 at 8am PST where product and engineering will be answering questions on all things related to AI Assistant. You don't want to miss this!   In the meantime, review this article from one our engineers who will be leading the AMA on 9/2: https://experienceleague.adobe.com/en/perspectives/prompting-101-how-to-talk-to-adobe-experience-pla...   Register here: https://experienceleaguecommunities.adobe.com/t5/aep-events/ask-me-anything-september-2nd-with-experience-platform-experts/ec-p/769194

How can a real-time Customer Data Platform (CDP) effectively integrate heterogeneous data from multiple sources—such as structured CRM data, semi-structured website clickstream data, unstructured social media data, and third-party advertising platforms—while ensuring data consistency and real-time performance, particularly in high-concurrency scenarios like e-commerce promotional events, where processing delays could impact personalized recommendations and marketing automation?

 is the profileid which is available in profile lookup page, is that available to use in query service as well in any attribute from snapshot table or any other system table? 

What is it?A profile snapshot is system generated dataset which is generated daily in AEP, providing information about the unified profile.A profile snapshot in Adobe Experience Platform refers to a snapshot of the attribute (record) data that your organization has within the Profile store. This snapshot provides a static view of the data at a specific point in time and does not include any event (time series) data. How to access itTo access it, navigate to the list of datasets in AEP, where you'll find the profile snapshot.Simply filter to 'Show System Datasets' and search for 'snapshot'You can then go to the dataset page where you'll find the exact table name which you can then copy to use in Query Service: Ie: profile_snapshot_export_fea1xxf3_0edb_xx74_b964_8a63d48xxxxx  For instance this can be used in Query Service to better understand what profiles might be part of a particular segment following the latest daily segment evaluation taking place in AEP.Counting recor

Real-Time CDP Collaboration Release These release notes cover what's new in Adobe Real-Time CDP Collaboration.  July 2025 Real-time CDP Collaboration now supports brand-to-brand collaboration. Collaborators can now form connections, regardless of whether they are an advertiser or publisher. This allows for more flexible collaboration opportunities and enables brands to leverage each other’s data and insights.  Collaborators can now connect to each other using private connection invites. Share your account’s unique connect code with a collaborator who can then use it to connect with you directly. This is a core feature of brand-to-brand collaboration, allowing collaborators to establish connections beyond advertisers exploring the Discover publishers directory. Self-serve destinations are now available to both advertisers and publishers. Audience activation is now available for both collaborators in a connection, regardless of their account

Is there a way to check, either via API or UI, the specific times at which my streaming segments were evaluated within the last 24 hours? I could not locate in Monitoring Dashboard also didn't find any API.

Is there any way that we can use directly to calculate the Customer Life Time Value through AEP-RTCDP, which Marketeer can directly use to find their customer's Lifer Time Value using AEP UI, I found a way using Data Distiller, but I don't think that Marketer can write so much SQL queries. So Just looking for any way that can help me to draw some business decision based on my customer's LTV.

when i open any audience including having thousands of profile qualified under the audience, it still show zero sample profile in the segment UI. I have checked for few other segments too. for most of them it shows blank screen, and for segment it shows 'check back later' message.

 I see same email address (but difference due to case sensitive) is marked as identities twice in the identity graph. is identities in the email namespace is case sensitive?

Federated Audience Composition now HIPAA READY - Unlocking New Possibilities for Healthcare We are excited to share that Federated Audience Composition in Adobe Experience Platform is HIPAA ready and available to healthcare customers who are looking for zero-data copy solutions. Healthcare customers can now create and enrich profiles and audiences from enterprise data, without moving that data into Adobe Experience Platform.   Key Benefits for Customers Legal and Regulatory Alignment:Federated Audience Composition now ensures that all data handling within the platform aligns with HIPAA standards, dramatically reducing legal and compliance risks for healthcare organizations. Customers can confidently manage sensitive health data for marketing and personalization.   Secure Data Federation:Healthcare providers can safely access data for marketing use cases from their enterprise data warehouse without compromising privacy or security. Federated Audience Composition does not store

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expires that your renewal window has opened. You may complete your renewal any time within those 90 days. Renewing is free of charge.Check your renewal status today. FAQHow do I renew?Click on the Renewal tab in My Account to begin your renewal. Need help? View the video tutorial.When should I renew?You can only renew certifications that are within 90 days of expiration. If you do not have any certifications within 90 days of expiration, you do not need to take any action yet.How often do I need to renew?You will be asked to renew each certification every two years.How can I see when my certification expires?Click on the Certifications tab in My A

Hi Team,While creating audience and using "Refresh Estimate" option shows the % of total and qualified audience. With this, we have few profiles displayed at the bottom of the same page. However, we wanted to get the total list of profiles qualified for that particular Audience. Is there a way to find these profiles. Any insights/direction can greatly help us moving forward whilst creating dashboard stitching the profiles with other 3rd party integration systems where the profiles are spread over.Thanks in advance. Kind regards,Kiran Buthpur

Does anyone know the list of supported delimiters that Adobe Experience Platform recognizes? My team is trying to ingest a CSV file with broken pipe delimiters; however, the file selection doesn't have broken pipe delimiter as an option. Does anyone know if AEP can ingest a file with a broken pipe delimiter and how? If not, where can I find a list of supported delimiters?

if we delete the batch, how long it takes to delete the records from dataLake , profile-store, identity namespace ?

is there an API which can tell list of all dataFlow which are pointing to same dataSet ?secondly, the dataFlow UI doesnt have schema based or dataSet based filtering, any hack to find the list from UI too ? The only filter in UI is related to source applicaiton.