Question
Audience Waterfall Reporting Capabilities
Good afternoon RTCDP community,
My team would like to generate audience waterfall reports for auditing and analysis purposes. Ideally, the waterfall report would look something like the following:
| Sequence Number | Process Name | Remaining Profile Count | Logic |
| 1 | Starting Customer Population | 100,000 | Customer ID exists |
| 2 | Audience Inclusion Criteria | 20,000 | Number of accounts > 2 |
| 3 | Exclusion: Out of footprint | 18,000 | Out of Footprint Indicator = 1 |
| 4 | Exclusion: High Net Worth Customers | 17,000 | HNW Cust Indicator = 1 |
We were wondering if RTCDP or other Adobe tools have this sort of capability to generate exportable reports which include audience inclusion/exclusion criteria and how profiles drop-out as a result.
Thanks!
Adobe-Wan Kenobi