Adobe Real-Time Customer Data Platform

Hello Everyone,   I wanted to focus on segmentation this week.  We can start with this weeks quiz and I can add more comments into this discussion.   Link to quiz

Hello Team, Welcome to the Adobe Real-Time CDP Community Mentorship Program 2024! This is the featured Community Discussion/Contextual thread for your Adobe Real-Time CDP Community Mentor, Amrita Kedia (aka @amritakediaadobe )! Amrita will be your dedicated mentor, providing valuable support and guidance on your Adobe Real-Time CDP queries as you upskill yourself and prepare for Real-Time CDP certification throughout the program. Aspirants mapped to Mentor Amrita Kedia (aka @amritakediaadobe ) 1) Brian Cabreros ( @bcabby1 )2) Luke Stansmore ( @luke-2 )3) Suchith kondadasula ( @iamsuchith )4) Bhavani Dasari ( @bhavanida )5) Vinod Kannan ( @vinodk21837476 )6) Bhanu Chander Pasala ( @bhanu8562 )7) Suchi Agarwal ( @suchi-agarwal )😎 Wandile Hadebe ( @wandileha1 )9) Maushami Desai ( @inspiringstarz )10) Apurvi Gulati ( @aguseranalytics )11) Susan Mathew K ( @su

Hello Team, Welcome to the Adobe Real-Time CDP Community Mentorship Program 2024! This is the featured Community Discussion/Contextual thread for your Adobe Real-Time CDP Community Mentor, Iker Jericó! Iker Jericó will be your dedicated mentor, providing valuable support and guidance on your Adobe Real-Time CDP queries as you upskill yourself and prepare for Real-Time CDP certification throughout the program. Know your Mentor Iker Jericó (aka @ikerjer  ) Iker brings more than a decade of experience involved in projects related to Digital Analytics and Data Architecture helping clients and companies achieve their objectives. In his current role as a Technical Trainer in Adobe within the Digital Learning Services (ADLS), he is on a mission to enable customers the use Adobe Solutions to help them optimize their digital strategies and obtain meaningful insights to activate their data. Aspirants mapped to Iker Jericó1) Ashish Kumar Sharma aka @ashish_k_sharma 2

Greetings Real-Time CDP Community! Please join me in congratulating, David Ross (aka @davidross91   )  and Indra (aka @indra-2 ) for being recognized as the Real-Time CDP Community Contributor of the Month for July 2024!  @bjoern__koth   and @indra-2  thank you for driving productive discussions with your Community peers~ your contributions have been tremendously helpful!  You can also become the contributor of the month by simply answering questions and being helpful to other members in this community and win exclusive Swag. You can also nominate someone you think deserves this recognition by reaching out to me via Community DM. Cheers, Nimasha    

Hello Everyone,    I wanted to start a new thread for week 2.     The quiz for this week is focused on data modeling.  Please fill in your answers in the text provided and I can provide feedback.  There is no wrong answer :-).   The quiz Adobe RTCDP Developer Quiz Week 2 is now available. Please be sure to submit it by Aug 2, 2024.Thank you!   https://forms.office.com/Pages/ResponsePage.aspx?id=Wht7-jR7h0OUrtLBeN7O4Vct19xMORFIr_wUVkcQzLJUMzYwOTFRNDBVTlRSM09WTzZKVjJDWDVUSS4u

Today, we are going to talk about a method of onboarding data into RTCDP which is discussed a lot and helps stream data into Adobe Experience Platform from pretty much any third party. We are going to cover the HTTP API streaming source. So let’s get started. Source Navigate to the Sources in the Experience Platform UI.   Above, you would see ‘Set up’ the first time you try setting it up. Since, I’ve set up an account at my end, it shows up as Add Data. Once you’ve created the account, you move on to Adding data. The screen looks something like below:   Go ahead and click on Add data.   Select your dataset, you would like to stream data to. Review and finish.     Next step is where most of the end users get confused. How to test whether the end point is working fine for them or not.   Testing Using Postman Next step is to get the streaming endpoint details to stream test data to. Select your dataflow from the list of dataflows for the account. Scroll t

In today’s tech byte post we will discuss how to update a specific attribute of a profile using the upsert feature of Adobe Experience Platform.  Let’s understand the meaning of “Upsert” in Adobe Experience platform context. Typically, when you ingest a record into the Platform with just a specific attribute, it updates that attribute but sets the other attributes to null. Upsert, however, allows you to update only the desired attribute while keeping the remaining fields unchanged.   A good example is when one wants to update only city, state and zip code request works fine, but overwrites any other existing attributes to NULL  The upsert feature enables the ability to update the selected attribute for a profile, here’s how you would enable it and get started    Let’s have a look at how we would do this via API    1. Disable dataset for profile   2.Enable for Upserts & Profile The request body includes a path to unifiedProfile setting the value t

Adobe Real-Time Customer Data Platform (RT-CDP) is a powerful tool for marketers and data analysts, enabling real-time customer data integration and insights. However, mastering its myriad features can be daunting. In this post, we'll share two essential tips to help you maximize the capabilities of Adobe RT-CDP, streamline your workflows, and enhance your data-driven marketing strategies.   Tip 1 : Test out Streaming API destination endpoint payload The first tip focuses on using Request bin to test our Destination streaming endpoints , a must know hack to test out custom RT-CDP destinations.. The second tip will guide you identity issues and contribution of datasets to identity    One of the most used destinations within RT-CDP is the streaming HTTP API destination. There are multiple queries that are posted on the experience league community on the payload etc of this endpoint. Today, as the first tip, we are going to cover how you can use a public webhook like a requ

We are thrilled to launch ~Real-Time CDP Community Mentorship Program~ aimed at empowering Community members like you to upgrade your skill level by achieving one of the valuable Adobe Certifications. This program brings our Community's experts – Mentors – together with our newer aspiring product learners – Aspirants – to foster knowledge-sharing, guidance, and mutually beneficial opportunities for professional growth.   The Mentorship Program will officially commence on Monday, June 3rd and run for six weeks. During this period, participants will have the opportunity to engage in enriching mentorship relationships, gain valuable insights, and work towards obtaining certifications in their desired fields.  June 3rd, 2024: Program Announcement / Applications Open  June 28th, 2024: **Application Window Closes July 8th  - August 16th, 2024: Mentors and Aspirants Collaborate August 23rd, 20

Hello Everyone,   Adobe Real-Time CDP Community Mentorship Program 2024 has moved to the execution phase where Mentors and aspirants cohorts are live. This is a master thread of all the cohorts.     Mentor Name Mentor Thread Link 1 Arpan Garg Contextual thread/discussion link 2 Sambhav Jain Contextual thread/discussion link 3 Iker Jericó Contextual thread/discussion link 4 Sheejo Rapheal Contextual thread/discussion link 5 Jeffrey Peter Maria Sagayam Contextual thread/discussion link 6 David Barnes Contextual thread/discussion link 7 Brenna Scurlock Contextual thread/discussion link 8 Shikhaj Jakhete Contextual thread/discussion link 9 Amrita Kedia Contextual thread/discussion link 10 Sree Charan Tekumanda Contextual thread/discussion link 11 Bryan Rekrut Contextual thread/discussion link 12 Manoj Contextual thread/discussion link 13 Jayakrishnaa Parthasarathy Contextual thread/discussion link 14 Abhinav Balooni Contextual thread/di

Though tools in the Adobe stack integrate seamlessly with each other, there might be scenarios where you might have non-Adobe tools in your Martech stack. For instance, you might have a non-Adobe personalization tool. How do we go about utilizing or exposing RTCDP audiences on the website for these tools to then utilize and personalize the experiences.   Custom Personalization Connection walks into the room ! We are going to look at Custom Personalization destination to make the audiences available for 3rd party tools, but, before we do that, there are a few things that need to be put in place.    1. This destination makes use of web SDK and mobile SDK. In this particular blog scenario, you need to have Web SDK setup on your website for it to work. You also need to have the checkbox for edge segmentation and personalization destinations ticked in your datastream as shown below.     2. This destination makes use of edge audiences created using an active-on-edge

Author - Olivia Gillies    Adobe’s Real-Time CDP powered by Adobe Experience Platform offers 3 types of segment evaluation: Batch, Streaming, and Edge. As hinted in the name, not all of these are “real-time”. This is sometimes a surprise to marketers, after all isn’t “real-time” in the product name 😉? In reality however, not all segments need to be calculated in real time, if you’re looking for customers who haven’t purchased in the last six months there’s no need for that to be real time. Where I find people get confused though, is understanding the relationship between the Data Ingestion method (which can also be either Batch or Streaming) and the Segment Evaluation type. A question I’ve often heard is “If I ingest data using a batch data source is it limited to batch segmentation?” The short answer is no, batch data can be used in a streaming segment, but the ingestion of batch data does not trigger segmentation. As a result, when it will a

Welcome to the inaugural post of our series, Adobe RT-CDP Tuesday Tech Bytes! This series aims to be your go-to resource for mastering the intricacies of Adobe Real-Time Customer Data Platform (RT-CDP). Whether you're a seasoned pro or just starting your journey with Adobe RT-CDP, our weekly posts will provide you with best practices, tips & tricks, integration strategies, and inspiring success stories.   Our mission with Tuesday Tech Bytes is to distill complex concepts into actionable insights that you can apply directly to your work. Each week, we’ll dive into a different aspect of Adobe RT-CDP, offering you practical guidance to enhance your skills and maximize the platform's potential. From uncovering hidden features to integrating with other tools in your tech stack, we've got you covered. Meet the Authors Anil UmachigiAnil's experience spans over 15 + years of working across business and technical aspects of Digital Analytics, and majority of it working exclusively on A

Use this thread to ask any questions related to the Experience League LIVE session titled, "How the latest Adobe Real-Time CDP releases can move the needle for your business." Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

 Authors: Aditya Desai, Karthikeyan Tamilmani, Katelyn Chee, Vidya Bansal, Liliia Nielsen Introduction Audience Design Framework (ADF) is an innovative approach to designing and discovering audiences by mapping interactions of a target audience across multiple channels, identifying fallout moments and micro-conversion points for effective activation and targeting. It will help marketers to understand, analyze, and develop audiences based off every aspect of the user journey and conversion funnel. The Audience Design Framework provides a comprehensive view of customer interactions, enabling marketers to design meaningful audiences and tailor experiences that resonate. ADF Explained Within the Adobe Experience Platform (AEP), there is a need for a more structured approach to identify, build, and engage high-value and actionable audiences. The current segmentation and activation approach is too narrow and often concentrates on a use case specific si

Introduction Adobe Real-Time CDP allows for the collection of data across various sources; Adobe Experience Cloud applications, digital analytic providers, e-commerce solutions, customer service platforms, cloud data based storage, customer record management platforms and streaming sources. With vast amounts of data collected into the platform we need to think about ensuring profile data is actionable within the Adobe Real-Time CDP platform. As noted in the diagram below a key concept of the Adobe Real-Time CDP platform is data can reside in the Adobe Real-Time CDP data lake and be promoted upon the Adobe Real-Time CDP profile store.  Reference (https://experienceleague.adobe.com/docs/blueprints-learn/architecture/architecture-overview/experience-cloud.html?lang=en)  When a deletion request for data is generated from a consumer or a system, there are several options to consider removing data from the Adobe Real-Time CDP platform.   Adob

Greetings Real-Time CDP Community! We are thrilled to introduce 'Contributor of the month' Contest in our new community. Please join me in congratulating Real-Time CDP master, Bryan Rekrut (aka @brekrut ) for being recognized as the Real-Time CDP Community Contributor of the Month for April 2024! @brekrut , thank you for driving productive discussions with your Community peers~ your contributions have been tremendously helpful! 👏 You can also become the contributor of the month by simply answering questions and being helpful to other members in this community or you can also nominate someone you think deserves this recognition by reaching out to me via Community DM. Cheers, Nimasha

Hello Everyone! Here is a list of all the Adobe Experience Platform labs scheduled for Adobe Summit 2024. Register now and start scheduling your sessions today: https://summit.adobe.com S.No Session Schedule Speaker 1 [S501] How Marriott Maximizes its Impact with Adobe Real-Time CDP Tuesday, Mar 26,4:00 PM - 5:00 PM PDT (Wednesday, Mar 274:30 AM - 5:30 AM IST) Matt Skinner, AdobeChris Zheng, Marriott 2 [S502] All Things Audience with Adobe Experience Platform Thursday, Mar 28, 1:00 PM - 2:00 PM PDT (Friday, Mar 291:30 AM - 2:30 AM IST) Josee Healey, AdobeKim Whatcott, Adobe 3 [S503] Transform Your B2B Marketing with Adobe Real-Time CDP Tuesday, Mar 26,1:00 PM - 2:00 PM PDT(Wednesday, Mar 271:30 AM - 2:30 AM IST) Erik Rucker, Adobe 4 [S504] A Martech Guide to Building a Foundation of Trust Wednesday, Mar 27,1:00 PM - 2:00 PM PDT (Thursday, Mar 281:30 AM - 2:30 AM IST) Rakhi Patel, AdobeJon Revill, Truist 5 [S505] Data Collaboration in the Cooki

Session Details Marketing teams face constant pressure to grow revenue through new customers. Developers face constant pressure to configure, implement, and manage systems that marketing teams need to acquire those customers. Learn how key acquisition and profile enrichment use cases are supported by data partners and Adobe Real-Time CDP without third-party cookies. See how centralized identity resolution, segmentation, data governance, and activation tools help reduce dependencies on third-party cookies and enable your marketers to successfully reach new, high-value customers. Key takeaways: Set up and manage XDM schemas, ingest and configure partner data and prospect profiles, and use self-serve segmentation, audience curation and activation for customer acquisition Learn to make data hygiene work for you to ensure consistently current data Use existing patented data usage and governance tools to implement responsible marketing and data handling Session Schedule Wednesday, Mar 27

Session Details Marketers and advertisers face common challenges: systems that produce inconsistent customer experiences, critical customer data delays and errors, and ineffective offers. How can you as a developer plan, implement, and integrate Adobe Experience Cloud solutions more efficiently and effectively so that stakeholders get value faster? This case study session highlights how technical teams planned, implemented, and integrated Adobe Real-Time CDP, Customer Journey Analytics, and Marketo Engage. Learn to quickly and easily design data models, connect data sources from different vendors, manage identity resolution, and more. Key takeaways: Data modeling best practices with configurable and customizable schema design objects How to handle data I/O with native connectors Tips and tricks to ensure that real-time cross-device messaging, personalization, and optimized campaign activations are built to scale Session Schedule Tuesday, Mar 26 | 4:00 PM - 5:00 PM PD

Join us at Adobe Summit 2024 for the Coffee Break Q&A Live series, a unique opportunity to network with and learn from expert users, the Adobe product team, and Adobe partners in a small group, 30 minute “ask me anything”, conversation-driven format.   Discuss recent product innovations, use cases you’re working through, and helpful tips and tricks with experts and peers who can help you elevate your knowledge. See the daily schedule below - join us and learn from the best!  Location: Community Pavilion, Adobe Booth - Experience League Community Connections area  Tuesday, March 26  Time  Topic & Solution  Speaker(s)  11:00am – 11:30am  Ask Me Anything: Adobe Target  Gentry Lin, Principal Platform Specialist – Adobe  Ryan Roberts, Principal Consultant, Proof of Concept – Adobe  Vadym Ustymenko, Principal Technology Consultant – Adobe  11:45am – 12:15pm  Adobe Analytics and Adobe Experience Ma

 Hi Community- I am posting here on behalf of a customer request- who are one of India's most renowned auto manufacturer. They are soon going to embark on a transformation journey with Adobe and onboarding the full DX stack. Their Martech Centre of Excellence is looking to hire 2-3 candidates candidates who are proficient on the Adobe DX stack - in the capacity of Technical business Analyst (TBA) / Associate Product Owner / Marketing Technology ( 5-8 Yrs. Experience). Attaching the JD's below. If you've any leads, or are yourself keen to explore- please reach out to me. will be much appreciated.

Hi community-I am posting here on behalf of a customer request- who are one of India's most renowned auto manufacturer. They are soon going to embark on a transformation journey with Adobe and onboarding the full DX stack. Their Martech Centre of Excellence is looking to hire 2-3 candidates candidates who are proficient on the Adobe DX stack - in the capacity of Technical business Analyst (TBA) / Associate Product Owner / Marketing Technology ( 5-8 Yrs. Experience). Attaching the JD's below. If you've any leads, or are yourself keen to explore- please reach out to me. will be much appreciated.  

Session Details Adobe Real-Time Customer Data Platform (CDP) has changed how marketing and IT partner to reach customers across channels and deliver personalized customer experiences at scale. Get examples of how brands leverage Real-Time CDP to power meaningful customer experiences.  Join this session to understand: The importance of building a first-party data strategy and how global brands are doing this across the globe Key CDP use cases and the top criteria and capabilities that set your organization up to successfully deliver the most powerful customer experiences Session Schedule Wednesday, Mar 27,3:30 PM - 4:00 PM PDT (Thursday, Mar 284:00 AM - 4:30 AM IST) Speaker(s) Axel Schaefer, Adobe Session Registration URL Check Here Recording https://adobe.ly/3PVSndA Q&A Use this thread to ask the question related to this Session/Lab  

Session Details Today’s customer experience leaders have a shared central vision — to communicate to their audiences effectively and efficiently. But today’s marketing and IT teams often live in a siloed reality. Learn how to select and be successful with a customer data platform (CDP) and how you can set up your technology investments and teams to beat the silos and create a collaborative center of excellence (COE) that drives success for your organization. In this session, we discuss: Key CDP use cases and the top criteria and differentiated capabilities to look for when choosing a CDP How to envision and prepare the marketing organization of the future for your company Process models for driving organization effectiveness and COE operational structures that drive success Session Schedule Wednesday, Mar 27,2:00 PM - 2:30 PM PDT (Thursday, Mar 282:30 AM - 3:00 AM IST) Speaker(s) Gabbi Stubbs, Adobe Session Registration URL Check Here Recording https://adobe.ly/3Qixz0r Q&a