Adobe Real-Time Customer Data Platform

Update: Promotion has ended.As the new year approaches, it’s time to focus on making 2024 your most successful year yet. What better way to kickstart your professional growth than by becoming Adobe Certified — for free? The Adobe Digital Experience Certification Program is offering an exclusive holiday promotion that makes it easier than ever to invest in yourself and stand out in the new year. This is your chance to embrace new opportunities, sharpen your skills, and get recognized as a leader in your field. View the promotion details to get started today! Best Regards, The Adobe Digital Experience Certification Program 

  We’re thrilled to share with you that Adobe Real-Time CDP was named the highest designated leader in Everest Group Customer Data Platform (CDP) Products PEAK Matrix Assessment 2025! It is truly an honor to have received this recognition and validation, and to have done so for the second straight time; we were also the top leader in the inaugural edition of this report, which published in 2023. We take this report as strong validation that our vision and current capabilities are meeting customers’ expectations at this critical time.   Everest Group shared that “Adobe has a strong global presence through an extensive technology and SI partner ecosystem”. In their report, Adobe was recognized for: A strong global and ecosystem footprint – the ability to service customers of all types and geographies, supported by our strong partner network Cleanroom investments to solve for acquisition strategy – helping enterprises solve for top of funnel use cases with innovative technolog

Imagine you are collecting data from your website via streaming using HTTP API. As people browse and do things on the site, that data is being collected. You wish to create audiences using that event data and want to activate those audiences to a cloud storage destination such as S3 or SFTP. However, you are aware you are unable to map experience event data within the destination connectors. This makes it impossible to activate the audiences to such destinations. Secondly, imagine once on the site, people can either authenticate (log in) or choose not to (unauthenticated/anonymous users). In cases where an individual arrives at the site multiple times in a month but does not log in, you want to collect behaviors of such anonymous users over time until they eventually log in. Once they do, you wish to connect their past behaviors to their current known identity.  How do you design a data model that allows you to accomplish all of the above? There are a few approaches

Join the Adobe Champion Program and become a part of a global community of passionate product experts who are driving thought leadership and innovation!     Adobe Experience Platform Champion Applications are open through June 10!   Program BenefitsThe Adobe Champion Program provides a unique opportunity for expert Adobe Experience Platform (Adobe Journey Optimizer B2C and Real-Time CDP) practitioners to:1) Accelerate their personal and professional growth by collaborating with fellow Adobe Experience Platform (Adobe Journey Optimizer B2C and Real-Time CDP) experts and Adobe product and engineering leaders;2) Share their product expertise and best practices with the broader Adobe Experience Platform (Adobe Journey Optimizer B2C and Real-Time CDP) community; and3) Engage in exclusive speaking, content creation, thought leadership opportunities to showcase your expertise.   Program MissionAdobe Champions enhance the Adobe Experience Platform (Adobe

Authors: @kumarsameer , @pratibhas Reviewers: @saswataghosh, @kniwa, @rishabhc, @erikru & @ruchita_ghaskadvi  If you’ve worked with the Adobe Experience Platform (AEP) B2B data model, you know it offers a wealth of opportunities for gaining valuable insights. Adobe’s Account Profiles Dashboard within AEP is a powerful tool designed to help businesses harness the full potential of their B2B data.In this blog, we’ll explore how to effectively use the Account Profiles Dashboard to maximize its benefits. We’ll walk you through the key fields and widgets and offer guidance on how to leverage this dashboard to enhance your business strategies.What’s inside the Account Profiles Dashboard?Imagine having a tool that aggregates all your B2B data into one cohesive presentation, giving you a crystal-clear view of your accounts. That’s what the Account Profiles Dashboard in AEP does. It’s your go-to for analyzing and visualizing account dat

Image credits: Adobe Firefly Imagine if you could peek into the future and know exactly who would respond best to your marketing efforts, what actions would drive conversions, and how to maximize each campaign's ROI. This isn’t just a dream—it’s Adobe Real-time CDP Customer AI in action. In this post, we’ll explore common marketing scenarios and show how setting up clear prediction goals and audience strategies can help you make smarter, data-driven decisions.  1. Promotions with Precision: Targeting the Right Customers for Your Promo Codes Scenario: You’re planning a promotional campaign and want to prioritize customers who would benefit the most from promo codes. But who really needs them? Business Goal: Drive conversions with the minimum amount of discounting to maximize profitability. Prediction Statement: Predict which customers are most likely to purchase in the next 30 days. Audience Strategy: Split your audience based on their likelihood to co

Image credits: Adobe Firefly In the last blogpost, we learned how to identify a prediction statement from your business goals and context. In this post, we will outline how you can take a prediction statement, build predictions using Adobe Real-time CDP Customer AI, and then create intelligent audiences using these predictions. Let’s say our prediction statement is to “Predict who’s most likely to purchase product X in the next 30 days using web behavior data and customer product holding and loyalty status.” This goal provides us with several key components that guide the setup of a Customer AI app. (a.k.a. predictive model)   Here’s how each element of this goal translates to the core concepts of predictive modeling.  1. Input Data: Time Series and Events  What are Time Series and Events? These are signals that capture user actions or behaviors over time. In our goal, “web behavior data” is a time series input because it tracks actions like

Hello RTCDP Community users, We’re continually inspired by how you’re using Adobe Real-Time Customer Data Platform to create meaningful impact. Your insights not only showcase what’s possible but they also empower others to make smarter, more confident decisions.We’d truly appreciate it if you could take 10 minutes to share your experience on Gartner Peer Insights. Your feedback plays a key role in shaping Adobe’s position in the Voice of the Customer report and contributes to our eligibility for the Customers’ Choice recognition. Most importantly, your voice helps guide peers in choosing the right solution for their needs.As a thank you for your time, you’ll have the option to receive a $25 gift card when your review is published!Start your review here!Important details to keep in mind:Reviews are anonymous. Only your role, industry, and organization size are displayed.Updated reviews are welcome. If you submitted a review in the past and have new insights to

Image credits: Adobe Firefly   In the last two posts, we explored how to identify prediction opportunities that align with your business goals and discussed the steps to build those predictions using Adobe Real-time CDP Customer AI. Now, let’s dive deeper into the process of translating a prediction goal into a fully functional Customer AI predictions which can be used to build intelligent audiences right away!   When working with Adobe Real-time CDP Customer AI, it’s essential to know how to interpret the metrics and results to make strategic decisions. Here's a simple breakdown of key metrics and charts, explained with analogies to make them easier to grasp.    1. Trusting the Prediction Quality Using AUC    What is AUC?  The AUC, or Area Under the Curve, measures how well your model can distinguish between likely responders (customers who will take action) and non-responders. The closer the AUC score is to 1.0, the better the model is at separatin

We are thrilled to announce applications are now open for 2025-2026 Adobe Experience Platform. Adobe Champions represent an elite group of our most advanced users and brand ambassadors for these fundamental Experience Cloud products. Each year, a cohort of expert practitioners from around the globe submit applications to be selected to participate in the Champion Program. The individuals chosen are provided with opportunities to share their expertise, exchange best practices and learn from fellow product experts, and interact with Adobe product teams and leaders. Program ObjectivesDevelop deep connections with our most knowledgeable customers and partners to be our “voice” within Adobe’s customer communityActivate Champions for feedback, exclusive thought leadership and speaking opportunities, customer references, and to help drive product adoptionDrive customer advocacy and evangelism of Adobe Experience Platform products and the Adobe brand Apply now to become an Adobe

Server-side tag management offers several advantages over traditional client-side tag management, particularly in terms of performance, security, and data accuracy. Adobe event forwarding allows you to send collected event data from Adobe Experience Platform Edge Network to non-Adobe destinations for server-side processing, it is a powerful way to streamline data collection and distribution while improving website performance and data governance. Here are the key points about Adobe event forwarding: Purpose: It allows you to send data to third-party, non-Adobe vendors directly from Adobe's Edge Network instead of from the client-side browser (in some cases in addition to client side data sent). Benefits: Improved Website Performance: Server-side tag management reduces the load on the client’s browser by handling tag execution on the server. This leads to faster page load times and a better user experience, as fewer scripts need to be executed on the client side. Enhanced Data Secur

Adobe Real-Time Customer Data Platform (RTCDP) is a powerful tool for marketers and data analysts alike. By enabling businesses to unify customer data from various sources and deliver personalized experiences in real-time, it has become an essential part of the modern marketing stack. However, to fully harness its potential, it’s important to follow best practices that ensure effective and efficient use of the platform. Below are some key strategies to get the most out of Adobe RT-CDP.   1. Establish Clear Objectives and KPIs Before diving into the technical aspects of Adobe RTCDP, it’s crucial to define what you want to achieve. Whether your goal is to improve customer retention, increase cross-sell opportunities, or enhance customer engagement, having clear objectives will guide your use of the platform. Additionally, establish Key Performance Indicators (KPIs) that align with these objectives. These metrics will help you measure the success of your efforts and make data-driven

We’re excited to share the on-demand session recordings from Adobe Summit 2025, specifically focused on AEP & RTCDP. Whether you want to revisit a session or catch up on ones you missed, this curated list brings together the most relevant insights for AEP & RTCDP users, practitioners, and champions. Check out the full list of sessions below – organized for quick reference, with direct links to each recording: Session Name Speakers (Name & Designation) Recording Link Accelerating Audiences: Learn How to Action on Your Audience Strategy [S508] Josee Healey, Sr. Product Marketing Manager - Adobe Real-Time CDP, Adobe / Shelby Mansuri, Sr. Manager, Product Management, Adobe Recording Link Adapting to Evolving Challenges in the Media and Advertising Industry [S941] Ian Dejong, Principal Strategist - Media, Entertainment & Trust, Adobe / Angelo Sinibaldi, Director Data Commercialization and Strategy, Nine Entertainment Recording Link AI-Driven Excellence: How AI As

Use this thread to ask any questions related to the Experience League LIVE session titled, "Don’t Wait… Collaborate! Introducing Real-Time CDP Collaboration." Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

Live stream show details:Now available for US customers, Real-Time CDP Collaboration provides purpose-built, user-friendly, privacy-centric data collaboration for brands and publishers. It helps you, our customers, discover, activate and measure audiences to maximize ad revenue and power paid media efforts at the pace of paid marketing. As always, this live session lets you ask questions in the chat and get answers from the experts. Date: April 10, 2025Time: 9:00 am PTCan’t make it? Sign up anyway and we will send you the recording afterward. We hope to see you there!REGISTER NOW!

Recently Adobe released the AI Assistant for Adobe Experience Platform, and I have finally had time to start working with it and testing it out. After reading the blog post  “AI Assistant helps optimize marketing operations by de-cluttering audiences in minutes!” (https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform-blogs/ai-assistant-helps-optimize-marketing-operations-by-de/ba-p/696002 ) I wanted to see this use case in action for myself.       The use case presented is how to have AI Assistant help you find Audiences in Adobe Experience Platform that have no profiles and never been activated to a destination. I followed the questions and prompts in the original blog post.    Which Audiences have 0 profiles?  Which of my Audiences have never been activated to a destination?  What are some best practices for deleting an Audience?  Which of my audiences have never been activated to a destination and have 0 pr

Attention Real-Time CDP practitioners attending #AdobeSummit this year! Don't miss this must-see session with our amazing customer, Abdul Jomaa from Qualcomm. He’ll be sharing expert best practices and top recommendations for creating audiences in Real-Time CDP and Customer Journey Analytics. Register now to level up your skills and gain actionable insights! Register here: https://reg.adobe.com/flow/adobe/as25/sessions/page/catalog?search=S903&tab.allsessions=1643149273691001NFtR  

We are excited to announce the RTCDP Community Member of the Year for 2024! A big congratulations to this year’s winner: @davidross91! David has shown exceptional commitment to the RTCDP Community, helping others with his expertise, fostering discussions, and sharing valuable feedback. His contributions have greatly enriched the community and inspired others to get involved. Your work has significantly impacted countless learners, empowering them to grow in their understanding of our products. Thanks to your efforts, new members are not only learning faster but also feel encouraged to participate more actively. As we step into FY25, we encourage David and all community members to keep the momentum going. Let’s work together to make the community even stronger by sharing knowledge, engaging with peers, and inspiring one another to grow. Thank you, David, for your incredible contributions, and congratulations on this well-deserved recognition! Wishing you another ama

Don't forget to register here to claim your spot!  

Join us for an exclusive live session with Adobe product experts to discover how AI Assistant can unlock valuable operational insights, boosting productivity and redefining work in Adobe Experience Platform and its platform-based applications. In this session, you’ll explore: how AI Assistant enhances team efficiency and performance across various industries, how teams across the organization, from marketing operations to data engineers and architects, can leverage operational insights through AI Assistant, and the latest innovations and capabilities of AI Assistant that will drive productivity and redefine workflows in Adobe Experience Platform-based applications. Can’t attend? No worries—register anyway, and we’ll send you the recording! Register here: https://engage.adobe.com/ExpLeagueLive-250227.html 

We are establishing relationship from Lookup to Individual Profile schema, using  cross device as well as non-people Identifier as namespace, we are not able to fetch lookup attaributes in the Audience though Full Schema view is enabled, however when we do the relationship from Individual Profile to Look Up it was working as ecpected. notes: 1) Both the schemas are profile enabled2) Dataset are also enabled and have some dummy data as well

How would you approach the task to create manage last purchase / transaction / donation but taking account data management?One see these options:a) sent these as a an event and use Datasets override in order to keep some events longer then others (to keep CDP costs at control) b) CDP would be build on the top on EDW which would store that data and upload it on a batch basis to CDPc) build some sort of automation which would enable to transform event data into profile data. However CDP does not provide easy way to do that .... Other platform has features which enables such an automations ...

Teams face the challenge of delivering results now while planning for 2026 and beyond. Join our Adobe Digital Leaders webinar on January 28th to discover how Adobe Real-Time CDP empowers you to scale acquisition, break down silos, and unlock AI-driven insights—today and into the future. Get ready to future-proof your marketing strategy! Don’t miss it!Register here!

Hi,We've created a dynamic segment that compares an event data with a profile attribute. however, when i select EDGE as the evaluation method, I encounter the following error shown in the screenshot, Could anyone provide guidance on how to create this an edge segment? I understand that profile attributes are not available on the edge network by default, but is there a way to send the profile attributes to the edge to enable this as an edge segment?  The goal is to use this segment in Adobe Target to display personalized message in real-time, on page load, to a specific authenticated users. Any suggestions or insights would be greatly appreciated!  

Hello Team, Welcome to the Adobe Real-Time CDP Community Mentorship Program 2024! This is the featured Community Discussion/Contextual thread for your Adobe Real-Time CDP Community Mentor, Manoj Kumar! Manoj Kumar will be your dedicated mentor, providing valuable support and guidance on your Adobe Real-Time CDP queries as you upskill yourself and prepare for Real-Time CDP certification throughout the program. Know your Mentor Manoj Kumar (aka @_manoj_kumar_   ) Manoj is a great contributor to Experience League communities, a CDP expert, and comes with a decade of experience.  Aspirants mapped to Manoj Kumar 1) Amit Shinde aka @amit_shinde1  2) Joyce Luey aka @joycelu1  3) Hamish Moffatt aka @hamishmo  4) Vaibhav Seth aka @vabs95  5) Vinay Prasad aka @vprasad  6) Priya Singh aka @priyasi1  7) Ravi kiran Paturi aka @ravikiranpaturi  😎 Waden Greaux aka @thewadeng  9) Sahil