Troubleshooting Web Personalization (RTP) - Segment Matches not Sent to Google Analytics | Community
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Mike_Reynolds2
Mike_Reynolds2
Level 10
September 12, 2016

Troubleshooting Web Personalization (RTP) - Segment Matches not Sent to Google Analytics

  • September 12, 2016
  • 4 replies
  • 1715 views

If no data is being sent from RTP to Google Analytics, make sure that the segment in question is linked to GA

 

     Go to the Segments page

 

 

     Edit the segment in question

 

 

     Make sure Send segment to web analytics is checked on

 

 

Without this field checked, no data will be sent from RTP to GA regarding that segment.

 

To validate that RTP is sending data to your GA account, first log in to your GA account, and make sure the segment data is being populated in GA.

 

     Navigate to Reporting > Behavior > Events > Top Events > Segments (Event Category) > Event Actions

 

 

 

If you find that some, but not all, of the data is being transferred from RTP to GA, visit this article to learn why there might be discrepancies.


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4 replies

A
Anonymous
September 12, 2016

Thanks @Mike Reynolds​.

Quick question - do we create custom GA segments using the event action filter if we want to filter all GA data by that specific RTP segment? If so, is it as simple as using my setup in the screenshot below?

From a technical perspective, when is the event triggered on a session? Is it the first time a session starts and meets the segment criteria in Marketo?

A
Anonymous
September 13, 2016

Hi @Aaron Roecker​

There are basically 2 ways to use RTP data in GA segments.

The first is like you mentioned - to use the Event Actions / Label exactly as in your example.

     Events are sent to GA once a visitor is matching the segment/s.

     So if you have a segment that targets visitors from the specific location /industry/group/ABM etc it will be sent to GA as they land on your website.

     If you segment visitors based on behavior (# of pages / specific pages etc.) these events will usually be sent to GA at a later stage of the visit

The second is to use the more static data - custom dimensions, data like company name, industry, category, group and ABM.

We're sending this information as Custom Dimensions to GA since there are more slice&dice possibilities for this kind of custom data in GA rather than Custom Events

By default these custom dimensions are sent from your website once per session and on the first page view.

Assuming you followed these instructions​ and implemented the integration properly, you should be seeing the 5 custom slots in the GA segment editor (see below).

    A
    Anonymous
    September 16, 2016

    Thanks @Yanir Calisar​!

    Is there a description of the Category, Group and ABM dimensions and how they are populated?

    A
    Anonymous
    September 16, 2016

    @Yanir Calisar​ - another related question.

    We're not using Google Universal Analytics, so I use the "Custom Variable (Value 01)" or Value 02 as a secondary dimension for reports or when I create custom segments. These two show industry and organization in my reports.

    When analyzing the results with these dimensions compared to the results without any filter, only approx. 6% of our page views and sessions are tied to those with an industry listed for "Custom Variable (Value 01)". Is this number low? I was told RTP has a 90% accuracy with organizations that have over 50 employees, but is that the accuracy of the data if a lookup is available or that 90% of organizations with over 50 employees will have an industry and other data listed? If it's the latter, then would you have any idea why ours is only 6%?

    I appreciate all your help!

    Aaron

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