RTP - How does RTP collect data on visitors | Community
Skip to main content
Mike_Reynolds2
Mike_Reynolds2
Level 10
September 28, 2016

RTP - How does RTP collect data on visitors

  • September 28, 2016
  • 2 replies
  • 2750 views

There are 3 kinds of visitors to your website: visitors using their company Wi-Fi, known visitors using an ISP, and unknown visitors using an ISP. RTP handles all three of these cases differently, and they are explained below.

 

Visitors on Company Wi-Fi

  • The visitor's company is recognized by the company's IP address
  • Their visitor information, such as company name, industry, location, etc. is determined by the company who they are registered under

 

Known Visitor on ISP

  • Visitors are recognized by a previous form fill-out
  • RTP will override the ISP name and identify the visitor by their company name and email address
  • RTP does not override the location of known ISP visitors

 

Unknown Visitor on ISP

  • The visitor will be shown as coming from an ISP, such as AT&T, Comcast Cable, etc.
  • His geo-location will be shown as the ISP's data center
    • The location accuracy for ISPs is 95%, though state and city accuracy is less reliable as ISP tend to use proxies
  • Since it's impossible to identify the company that these visitors come from, you can decide to exclude ISP visitors from seeing campaigns.
    • While RTP can't identify the company, it is still possible to target these visitors by their online behavior (search terms, referrals, page visits, etc.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

A
Anonymous
September 28, 2016

Hi @Mike Reynolds​,

Do you have benchmarks for the breakdown between these type of visitors?

I would assume known visitor varies depending on if records are from an old database or if they were added by Marketo forms, but do you have any benchmark data for this? Also, approximately what percent of overall website visitors could someone expect to be on company Wi-Fi?

Thanks!

Mike_Reynolds2
Mike_Reynolds2Author
Level 10
September 29, 2016

Hi @Aaron Roecker​

We don't have any benchmarks at all. The reason is because Marketo and RTP are used by so many different companies across so many industries that what's normal or expected can vary significantly. For example, if you're a B2B business, you'll have higher numbers of company visitors, as opposed to a B2C business, where you'd expect a much lower number of company visitors.

The best option would be to follow your reporting on visitors for a good length of time and establish a baseline for your business. Use that as your individualized baseline and track the effectiveness of your marketing against that baseline. A second option would be to post a discussion in Marketing Central to specify your business's type and ask for input from other customers in the same industry for their baseline stats to compare against as a benchmark.

Hope that helps!

- Mike

Terms & ConditionsAccessibility statement

Loading footer...