How to See Who Clicked a Link in an Email | Community
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A
Anonymous
December 15, 2017

How to See Who Clicked a Link in an Email

  • December 15, 2017
  • 6 replies
  • 13123 views

Issue

You want to run a report that will show you which leads/people clicked on links within a specific email.

 

 


Solution


The Email Performance report will show click rate and what links are in emails, but not which specific leads leads clicked on a link. To see that, you can instead create a Smart List. Using the filter of "Clicked Link in Email," you can then pick the desired email and the results of the Smart List will show you which leads clicked a link in the desired email.

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    6 replies

    A
    Anonymous
    December 15, 2017

    I've created the report to see email link performance and can see varying numbers of people who clicked on different links within the eail.

    I've created the smart list to see who has clicked on the links in my email.

    Now I want to extract a list of people who clicked on one specific link within the email. Is this possible? I can't find any relevant filters

    A
    Anonymous
    January 18, 2018

    Hi Cindy, hopefully you found the answer to this, but in case anyone else has this question, here's how to do it:

    In the "Clicked Link in Email" trigger, click "Add Constraint" and choose "Link". You will now have a Link field where you could specify the link you want to track.

      A
      Anonymous
      May 28, 2018

      Hi Alex,

      How about when I have multiple links (8) and I want to see who clicked on which link in one smart list report?

      I've done the above - "clicked link in email" trigger but I can only see who click on links on the email...but not in specific. The only way I can see who click on a specific link is if I create an individual smart list report for each link. I'm just wondering if there's any way to consolidate these.

      A
      Anonymous
      July 11, 2018

      As far as I know, there's no way to set up a report like that. I agree that it would be useful, but I'm not sure how it could possibly be laid out. Say you sent an email to 50k people and have hundreds or thousands of clicks on each link. To display who clicked on each one in a manageable format, you'd need something more than a flat list like the kind Marketo generates.

      There might be something creative you could do with Google Sheets and a webhook which would be triggered every time a link is clicked, with a sheet for each URL. I think that might be technically feasible, but goes pretty far outside of the usual complexity of a Marketo workaround and would require a developer to set up.

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      July 11, 2018

      You can extract the individual Clicked Link activities using the Bulk Export API (you'll need both Leads and Activities table) then import into a db (or, I suppose, simple sheet) and group 'em from there.

      I totally agree that this report would be really cumbersome to lay out and interpret if the time range were more than a month or so.

      Beatrice_Lam
      Beatrice_Lam
      February 27, 2019

      Eloqua has this report build in, it shows you the list of links in an email and the total no of clicks of each link. When you click onto the number, it would dive into another report and display the list of people who clicked on that specific link.  It will be great if Marketo can do the same, saving us time to manually build the different smart lists. Thanks Alex for pointing out that you can "add constraint" to the smart list to filter out who clicked on what link. I will try it out!  If they have these filters already I don't see why they can't develop that capability into the reporting.

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