Sending Dynamic Email Based on Location

Question

Hello everyone,
 
I would like to know whether there’s a way I can send a dynamic email accordion to where the recipient lives from a given location. For example, if a recipient lives 50 miles from NYC they will get an email designed with a specific SL stating see you in 2 hours or something.
and if someone lives more than 50 miles from NYC they will receive an email with a different subject line. 
Is it possible to do something like this Marketo?
 
Thank You!

SanfordWhiteman · Accepted Answer

Marketo does not natively support geofencing or any other kind of radius-based/map-based location. You can, however, call a webhook-compatible service using a Call Webhook flow step and write data back to a custom field. Then use that field (Nearest Key City or whatever) to determine content. P.S. You cannot create segments for every US city. There are only 100 segments allowed in a segmentation.

Kaitlyn_Simko · Answer

Hey there,

In order to make dynamic content you need to first make a segmentation. This segmentation would have rules for every major city (eg. State = NY and Zip Code = XXXXX), everyone in your database will be assigned one segment. After you make the segment, you can make the email content dynamic.

Hope this helps,

Kaitlyn

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