Adobe Marketo Engage General

It would send insights to you regarding how many emails were sent by each campaign, what the open rates were, what the click thru rates were, etc.

I have been through all the documentation and the existing videos, but Calendar seems to have changed since these were put together, as the only way I can find to add a direct entry is by selecting an existing entry, which means that that new entry "inherits" the parent program from the entry that was selected. There doesnt appear to be a way to create a direct "basic entry" without selecting a previous entry or to change the parent a new direct entry "inherits" Any ideas?!

Hi everyone,   I've been trying to create a "Content downloaded" field for my contacts as I like to have a history of the DL path of my prospects,   So I created the field, and started to set up my first rule : On each form (downloading files specifically) completion: Change score:+5, Send Email: downloading link e-mail, add "Name of the file" to "Content downloaded".   BUT, I'm afraid of one scenario : If a  contact download several contents, will the previous value written in the "Content downloaded" be replaced by the new one ?   I found an old article on the forum where a person advises to use choices like this (I replaced what he wrote according to my case):   Choice 1 : If "Content Downloaded" is empty Attribute "Content Downloaded" New Value : {{system.datetime}}: "Name of the files"   Default choice (this is where I'm in trouble) Attribute "Content Downloaded" New Value : {{lead.Content downloaded}},{{system.datetime}}: "Name of the

Good morning,I would like to know if, once a nurturing campaign has been started, and the first e-mail has been sent to the whole target group. If I subsequently deactivate the campaign, what will happen if I activate it again? Will the target of my nurturing e-mail campaign receive the first e-mail again, or will the process be resumed and they will receive the second one? Thank you for your help.  

Does the Random Sample option only work with batch campaigns or can it reliably used with trigger campaigns? I guess my question all depends on exactly how the random sample is calculated. Is it within the records running through the campaign at that moment or across all leads?If we had a trigger for when a Lead is Created to use the Random Sample value and assign that lead to one of our Sales Reps, will it be able to perform a round robin assignment across multiple reps? Since a trigger campaign is only triggering on a single record, will the sample size for the random sample always be 1? Thus, even if we had rules that broke out assignment to 4 different reps where Random Sample is 25, it'll always pick the first person everytime?Would a better solution to be to schedule a batch of records to get assigned (perhaps daily) so the smart campaign is running a larger batch of records?I hope this question makes sense. 

Hi Everyone,   I recently implemented the LinkedIn Lead Gen form to our Marketo instance. As I can see the functionality is working smoothly and we are receiving the leads people who fill out the form to download any piece of content. Once these leads enter into Marketo, I am creating a task for the Sales/BDA's to share this information so that they can follow up. I am not able to sync the Linkedin Lead Gen form name via Task so that the Sales rep. know what piece was downloaded through which form. What is the best way to send this info or any other alternatives that would be helpful too?Thanks

I'm setting up multiple nurture programs.  I only want contacts to be in one nurture program at a time. I created a new custom field called "Nurture Track" and will use Change Data Value in the flow to assign the nurture name to the Nurture Track field.  As people are added the nurture, they'll be assigned the Nurture Track name of the program.  When they complete the nurture (receive the last email in the series), their Nurture Track will be changed to NULL.   Is there a way for me to add this field to a filter in the Smart List to only allow people that do not have a value in Nurture Track (empty or NULL) to be added to the nurture program?  If they have a value in that field, that means they are already in a nurture program and should not be added to another nurture program.   Am I going down the right path or is there a better way to ensure people are only in 1 nurture program at a time?  

I created a template in Dreamweaver and want to import into Marketo and make the fields editable. Is there a way to do this? Thank you.

Hello Nation,   I'm reaching out for help.  I have a single form that I have placed on a "contact us" page as shown here: https://www.airsyspro.com/contact/   We have many product pages on our site with calls to action that lead to the contact page. In fact, for better or for worse, "Request a Quote", and "Talk to Expert" all go to that same exact form. Reason being the info our sales team would need to take action is the same for each instance.  The preference is to avoid creating duplicate forms with the same or similar fields.  It's less clean to manage but that is beside the point.  Here is an example of a product page: airsyspro.com/products/condensate-drains-for-compressed-air-system/automatic-condensate-drain-for-compressed-air/rd11-t-remove-moisture-from-compressor/   The issue I have now is when a form is submitted, I have no way of knowing what page the visitor was on before they came to the form page. So if they are on the pa

Some folks in your Marketo database have an Account Owner, some have a Person (i.e. CRM Contact-level) Owner, and some aren’t yet owned.   So how do you include the best-fit owner info — Account-level first, then Contact-level as a fallback — in an email?   One code-free way might be to use a Dynamic Snippet, tied to a Segmentation with non-empty Account Owner as the highest priority Segment. But this would consume one of your precious 20 Segmentations, so I don’t recommend it.   Far more lightweight is using a Velocity {{my.token}}. VTL can easily detect whether Account-level stuff exists or not (note in this case, nonexistent means an empty String rather than an explicit null) and output accordingly.   Here’s all you need: ## @requires-tokens ## [none] ## ## @requires-objects ## Person ($lead) ## ## @requires-object-fields ## Person.Account Owner Email Address (Account_Owner_Email_Address) ## Person.Account Owner First Name (Account_Owner_First_Name) ##

Hello! I'd like to seek your advice whether there is any fancy way to mark members of a particular Smart List with Not in Program status in multiple Marketo programs? The background is, that these records are from banned countries and we want to remove them from any Marketo program that they are member of.Because programs are synched with individual SFDC campaigns we want to remove them from these with above action.In Smart Campaign Flow there is a step to refer to one program but I was wondering if there is any chance to refer to multiple programs in one place.In general we could consider removing them from all Programs at once if this helps, but we still want to keep them in Database.Appreciate your help! Thanks,Kacper  

Just wondering - am I the only one who dislikes the new interface and UI Marketo have released?It's done nothing to enhance my experience, in fact I now find it feels flaky and flat. It's lost its character completely for me.Aesthetically - 3/10Functionality - Hasn't changedUsability - 5/10

<script src="//app-sjn.marketo.com/js/forms2/js/forms2.min.js"></script><form id="mktoForm_1886"></form><script>MktoForms2.loadForm("//app-sjn.marketo.com", "912-DWT-370", 1886);</script>‍‍‍‍‍‍Hello Community! I would like to use the lightbox form code below (vanilla script from my instance) on a landing page. I know that using the script as-is will simply fire upon a page load, but I would like it to load when a user clicks a specific link.I don't know enough about js in order to implement the script that way, so any suggestions would be super appreciated!<script src="//app-sjn.marketo.com/js/forms2/js/forms2.min.js"></script><form id="mktoForm_1886"></form><script>MktoForms2.loadForm("//app-sjn.marketo.com", "912-DWT-370", 1886, function (form){MktoForms2.lightbox(form).show();});</script>

Does anyone have a way to monitor form embeds with a website? I am trying to see if the form had issues or the website went down that I'd get a notification.  We can find issues most likely through our marketing dashboards but this isn't a full proof solution. I looked at the digitalPie's omega monitoring tool and don't see such features. I also don's see that with the subscirption engine for an admin anything that touches on this.   Any ideas?   Thanks,  John

Guided landing pages do not make it easy to add a script, for instance if you need to add some Google adwords or any other type of conversion code "on the fly".Here are the methods I have found so far, with some pros-and cons.​MethodUsingProsConsAdd the script to the LP template with some variables to activate it and set parametersVariablesRobustNot flexible at all (if you want another script, you need a different LP template)Add the script to a web file (stored in Marketo if necessary), then add a variable to the LP template and implement a <script src="${scripturl}"> within the template.VariablesQuite robustFlexibleCan be set at asset levelOnly 1 script possibleNo <noscript> version of the tag. But is this an issue? IF JS does not work on the browser, the Marketo form will not display anyway.Add the script to a web file (stored in Marketo if necessary), then add a token to the LP template and implement a <script src="{{my.token}}"> within the template.TokensQuite ro

Hi everyone,   I tried to implement Sanford's solution for deferring the Munchkin.Init() call for GDPR compliance on Marketo Landing Pages, as per https://blog.teknkl.com/conditionally-loading-munchkin-on-marketo-lps-for-gdpr-related-policies/.   My problem was initially that - directly after accepting the cookie - the "Visit Web Page" event was not captured against the targeted customer, but as anonymous.   It was stripping the mkt_tok and lost the identification of the customer. I understand it's working as designed for good reasons, but it’s hitting me on the deferred scenario.   I now tried to bring back the mkt_tok as per Sanford’s solution here: https://blog.teknkl.com/restoring-the-mighty-mkt_tok/.   So I am running if (window.__mktTokVal && history.replaceState) { var restoredLoc = document.createElement("a"); restoredLoc.href = document.location.href; restoredLoc.search += (restoredLoc.search ? "&" : "") + "mkt_tok=" + wi

Hi Community,What is the best solution to recognize bots that already got emails and clicked them?Thanks.#bot‌ #email bot‌

Hi, I am relatively new in Marketo and am trying to see the individual link clicks within an email. I tried looking for these in the reports tab but couldn't  find them. Here is how I am viewing it; 1. Went to email link performance under analytics. 2. In Set-up tab dragged Marketing Activities Emails and selected the required emails. I also specified the activities date range. 3. I went to reports and can see the selected emails and the overall email performance.  However, I am not able to see clicks on individual elements within an email. For example, I want to know how many recipients clicked on an image or a button link within an email. I assume there is another process for these. Thanks   

Hi Everyone,   We are trying to reduce the number of trial starts of our product when someone from their organization already has an existing account. To do this, we are calling a webhook which searches for domain matches. If there is a match, We are sending the email address of the "account owner" (this is not the same Account Owner as in Marketo) via a webook response.   I've created a custom field for "accountOwnerEmail" based on the webhook response mapping. The webhook populates the email address into this field within the lead profile of whoever originally filled out the trial form.     What I need, is for a notification email/ alert to go to the "accountOwnerEmail" email address that came over via the response from the webhook basically alerting that "accountOwnerEmail" that someone from their organization is trying to start a trial and to get them set up as a user.    As of right now, I have a triggered campaign that when "accountOwnerEmail" i

Recently, we launched the Marketo Engage Champion Office Hours – a monthly virtual series where Marketo Engage Champions answer 60 minutes of live audience questions.    Unfortunately, there were some technical issues during the August Office Hours, so the Champs will be answering all pre-submitted questions from the August event in a series of posts here on Community.    Below, Champion Chris Wilcox, Assistant Director, Strategic Marketing, at Hartford Funds answers our first set of audience questions.    Are there best practices in determining the scoring threshold for passing off leads to sales? (asked by Danielle) Typically, most firms start with a scale 100 for a MQL. There are most definitely plenty of use cases and scenarios when that doesn't make sense for a firm, but basically starting from 100 gives you a scale to come up with the actual values that contribute to your lead's score. If you know you want someone to have done X amount of stuff befor

Welcome to the Marketo Success Series! In this series, we partner with Marketo Champions and Champion Alumni to fully explore how some of our most celebrated Marketo experts are using Marketo to drive success. In this edition, we teamed up with Marketo Champion Alumni @nicholas_hajdin, who is a Digital Technology Manager at Accenture. Nick is an Adobe Certified Master – Marketo Engage Architect and has over six years consulting experience, guiding clients through complex Marketo implementations and optimizations.   Read Nick's blog below as he covers his best practices for creating programs in Marketo Engage, how to make sense of email program settings, creating an email program, A/B testing, and much more!      Introduction   In this chapter, we will cover one of the fundamental programs in Marketo: the Email Program. Email programs in Marketo are designed to be your tool for email blasting, creating A/B tests, and tracking metrics all within one pl

Welcome to the refreshed Champion Spotlight series, where we speak with one of our current Marketo Champions to learn more about their background, their favorite things to do in Marketo Engage, what they wanted to be when they grew up, and more! This time, we spoke with @beth_massura,  who is an Associate Platform Operations Specialist at Etumos. Let's learn about Beth!    What was your first job?  In high school I worked as a clerk in a bakery and as a children’s swim instructor. How and when did you get started with Marketo Engage? What was your first role and initial reaction to the platform?  About five years ago the marketing director wanted to replace our antiquated ESP (Email Service Provider) with something that would allow us to take advantage of new technologies and practices. I led the RFP (Request for Proposal) to select and implement a marketing automation platform, and we went with Marketo Engage. The interface was more user-friendly compared

Hey Marketing Nation,   In this renewed series, we teamed up with Marketo Champion @amy_goldfine to hear her advice for new Marketo Engage users, how she developed her Marketo morning routine,  a walkthrough of the steps in her morning routine, and more!     If you'd like to learn more about Amy's morning routine, check out her accompanying blog here!   Have any questions for Amy? Let us know in the comments below!    *This video series was formerly known as "Marketo Master Class." 

Hey Marketing Nation!    Welcome to the sixteenth edition of the Fearless Forum! In our latest edition, read about the upcoming next generation Marketo Engage user experience, do a deep dive into Segmentation and Email Programs with our Champion and Champion Alumni, watch a practical video walkthrough on how to optimize your Marketo morning routine, and much more!      In this edition, we'll be covering the following topics chosen by you:    Marketo Expert Series with Amy Goldfine: Formerly called the Marketo Master Class, this video series is all about expert Marketo Engage users providing their best practices and knowledge on how to excel in Marketo. This video features Marketo Champion Amy Goldfine, who discusses her best advice for new users getting started in Marketo, as well as her morning routine in Marketo.   The Next-Generation Marketo Engage Experience: Read about the upcoming Marketo Engage experience that brings the look an