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aniruddh-2
Level 1
Sep 2, 2021 6:04 PM UTC
Solved

How to identify the Bounce Reasons in Marketo

 Hi there,


Can anyone share some insights on how do we identify the bounce reasons for the Hard and soft bounces in Marketo? I believe there is no insight report that shows bounces and their logs explicitly like how it is in other ESP's. As we are seeing too many soft and hard bounces recently we would like to know the reasons to work on our deliverability.

Any help is much appreciated.

Thanks,
Aniruddh

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falvaresAccepted solution
Adobe Employee
Sep 2, 2021 8:53 PM UTC

You can reference the bounce codes here: https://nation.marketo.com/t5/knowledgebase/email-bounce-codes/ta-p/251014 - this would be a good place to start analyzing your bounces.

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3 replies

yukotakagi1
yukotakagi1
Level 3
Sep 2, 2021 7:43 PM UTC

In the past, I was able to file a support case to Marketo to receive a deliverability report. I think they can only do this once in 3 months but I suggest you request the report to Marketo through filing a case. 

 

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Adobe Employee
falvaresAdobe EmployeeAccepted solution
Adobe Employee
Sep 2, 2021 8:53 PM UTC

You can reference the bounce codes here: https://nation.marketo.com/t5/knowledgebase/email-bounce-codes/ta-p/251014 - this would be a good place to start analyzing your bounces.

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Katja_Keesom
Adobe Champion and Community Advisor
Katja_KeesomAdobe Champion and Community Advisor
Adobe Champion and Community Advisor
Sep 3, 2021 5:37 AM UTC

I have found this a very useful basis for setting up a proper bounce management process: https://nation.marketo.com/t5/knowledgebase/maintaining-a-directory-of-leads-bouncing-emails/ta-p/300838

It really brings all the relevant information to the surface and makes it actionable.

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