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S_D1
S_D1
Level 3
Jan 10, 2022 3:45 AM UTC
Solved

EMAIL KPIs - Drop in Click%

Hi, we are seeing a sudden drop in click% by 1% last quarter with no impact on open% and responses( actual asset download).

 

Anyone else seeing any drastic change in click%?

 

Thanks.

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Jo_Pitts1
Jo_Pitts1Accepted solution
Community Advisor
Jan 10, 2022 4:11 AM UTC

1% is dramatic?

Isn't this more likely to be to do with seasonality, quality of content, etc.

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2 replies

Jo_Pitts1
Community Advisor
Jo_Pitts1Community AdvisorAccepted solution
Community Advisor
Jan 10, 2022 4:11 AM UTC

1% is dramatic?

Isn't this more likely to be to do with seasonality, quality of content, etc.

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    Katja_Keesom
    Adobe Champion and Community Advisor
    Katja_KeesomAdobe Champion and Community Advisor
    Adobe Champion and Community Advisor
    Jan 10, 2022 7:14 AM UTC

    As @jo_pitts1 said, is this indeed dramatic? Do you have the comparable stats from the same time last year? Did you change anything in the type of emails that were sent (more emails without clickable content)?

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