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S
sheld
Level 2
October 26, 2020
Solved

Can I create a report similar to Email Analysis WITHOUT Revenue Explorer?

  • October 26, 2020
  • 8 replies
  • 5218 views

Hi Marketo friends,

 

I need to create a report which shows all the people who have interacted with our emails over the past six months. I need to show the specific people with the most engagement (most opens, clicks, forwards) and the specific emails which they interacted with.

 

Our Marketo subscription does not include Revenue Explorer so I cannot create an Email Analysis Report. I read online that would be the easiest way to create report like this.

 

Is there any way to create this type of report without Revenue Explorer?

 

Any advice would be much appreciated!

Best answer by Balkar_Singh

A smart list should be enough. For example -

 

8 replies

Balkar_Singh
Adobe Champion and Community Advisor
Balkar_SinghAdobe Champion and Community AdvisorAccepted solution
Adobe Champion and Community Advisor
October 27, 2020

A smart list should be enough. For example -

 

Katja_Keesom
Adobe Champion and Community Advisor
Katja_KeesomAdobe Champion and Community Advisor
Adobe Champion and Community Advisor
October 27, 2020

In addition, you could use a behavioural score field to track engagement levels so people with the highest score are your most engaged audience. You can prevent "old" engagement data polluting that list by including a score decay for people who have gone inactive.

    S
    sheldAuthor
    Level 2
    October 27, 2020

    @katja_keesom Thanks for the suggestion!

     

    How do we add the behavioural score and score decay fields?

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