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Level 2
Oct 26, 2020 6:25 PM UTC
Solved

Can I create a report similar to Email Analysis WITHOUT Revenue Explorer?

Hi Marketo friends,

 

I need to create a report which shows all the people who have interacted with our emails over the past six months. I need to show the specific people with the most engagement (most opens, clicks, forwards) and the specific emails which they interacted with.

 

Our Marketo subscription does not include Revenue Explorer so I cannot create an Email Analysis Report. I read online that would be the easiest way to create report like this.

 

Is there any way to create this type of report without Revenue Explorer?

 

Any advice would be much appreciated!

Balkar_Singh
Balkar_SinghAccepted solution
Adobe Champion, Community Advisor, UG Leader
Oct 27, 2020 7:12 AM UTC

A smart list should be enough. For example -

 

8 replies

Balkar_Singh
Adobe Champion, Community Advisor, UG Leader
Balkar_SinghAdobe Champion, Community Advisor, UG LeaderAccepted solution
Adobe Champion, Community Advisor, UG Leader
Oct 27, 2020 7:12 AM UTC

A smart list should be enough. For example -

 

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Katja_Keesom
Adobe Champion and Community Advisor
Adobe Champion and Community Advisor
Oct 27, 2020 12:57 PM UTC

In addition, you could use a behavioural score field to track engagement levels so people with the highest score are your most engaged audience. You can prevent "old" engagement data polluting that list by including a score decay for people who have gone inactive.

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sheldAuthor
Level 2
Oct 27, 2020 2:13 PM UTC

@katja_keesom Thanks for the suggestion!

 

How do we add the behavioural score and score decay fields?

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