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RaulEr
Level 4
Aug 16, 2022 8:57 PM UTC
Solved

A/B Testing with Triggered Campaigns

Hi community, I know this has been discussed before and maybe there are new workarounds for this.

 

I need to A/B test a whole email for a triggered campaign. So, someone fills out a form and receives version A, then another one fills out a form and receives version B.

 

Is there a way to implement this like a round-robin approach or any other workaround?

 

Thanks,

Raul

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Katja_Keesom
Katja_KeesomAccepted solution
Adobe Champion and Community Advisor
Aug 17, 2022 8:31 AM UTC

Hi Raul, I have this running at a customer of mine for quite a while now and it distributes very well. Simply add a choice in your Send Email flow step and set this to Random Sample is 50 and send email A, with the default being to send Email B. Of course, if you have 3 variants you can do the same by setting two choices with Randon Samples set at 33.

3 replies

Katja_Keesom
Adobe Champion and Community Advisor
Katja_KeesomAdobe Champion and Community AdvisorAccepted solution
Adobe Champion and Community Advisor
Aug 17, 2022 8:31 AM UTC

Hi Raul, I have this running at a customer of mine for quite a while now and it distributes very well. Simply add a choice in your Send Email flow step and set this to Random Sample is 50 and send email A, with the default being to send Email B. Of course, if you have 3 variants you can do the same by setting two choices with Randon Samples set at 33.

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RaulEr
RaulErAuthor
Level 4
Aug 17, 2022 5:02 PM UTC

Hi Katja, thanks! So it works with a live campaign? I mean those that are triggered by a form fill out?

 

That's amazing, I thought it was only for batch campaigns, thanks!

 

Regards,

Raul

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Katja_Keesom
Adobe Champion and Community Advisor
Adobe Champion and Community Advisor
Aug 18, 2022 7:01 AM UTC

Yes, it absolutely works.

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