ZoomInfo v. Broadlook v. eGrabber

We really like Insideview. We really liked ZoomInfo, but wanted more of the enrichment similar to data.com.

-sierra

I like ZoomInfo. Remember to negotiate hard with them!

We've used eGrabber, but I have some issues with its compliance with canspam.

I worked for a company a few years ago that used Broadlook--we also had some issues with Can Spam compliance. Overall we were pretty underwhelmed with the service we were using, which I believe was Contact Capture.

I used eGrabber at my last company, and I think for the price it's excellent. Klugy interface, but it does data scraping from LinkedIn...very different approach than a "ZoomInfo" kinda place. Another thing to note:  Phone numbers are accurate but  the majority of the email addresses from eGrabber are personal email addresses - NOT work address. The reason for this (which makes sense) is bc most people use their personal email address on their LI profile, not a work address!

The other neat thing about eGrabber is you can grab members of a LI group. For example, you can easily find all the people who belong to the Marketo User Group in the San Francisco Bay Area (from Linked In.)

Spam contrarian:

You shouldn't use tools like this within Marketing to generate for outbound messaging: they might be effective short term but you'll alienate many prospects.

There are far more effective approaches to find your buyers in Marketing: why not create useful content for your buying audience?  Why not encourage social sharing with contests?

Sales should still use these tools: the 1-1 cold call and cold email will remain relatively effective because they demonstrate they don't result in getting on automated blacklists for the entire company.  A salesperson interrupting one prospect's day is far less likely to create downsides for your organization than an onsolicited email to 10,000 strangers.