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Anonymous
March 27, 2018
Question

Zapier to Marketo Integration

  • March 27, 2018
  • 2 replies
  • 2186 views

Looking to see if anyone has used the Zapier integration with Marketo. We are discussing using it to connect Gravity forms to Marketo to create/update leads. Curious mostly about the creation of dupes, and if existing leads will be updated or a new lead will be created automatically in Marketo. Also, if I'll will be able to track leads following a form fill like with Marketo Forms.

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2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
March 27, 2018

Also, if I'll will be able to track leads following a form fill like with Marketo Forms.

You won't, use the Marketo Forms API instead.  Capture the Gravity submit and data → submit a Marketo form in the background.

J
Community Advisor
JDNelson1Community Advisor
Community Advisor
March 27, 2018

I’ve used the integration with Zapier. From a data perspective it’s fine. But as Sanford mentioned, if you need stats or activity metrics you’re better off with more custom integrations.

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