Question
Would a monthly newsletter be one program? Or one program for each month?
We are launching a monthly newsletter and I am wondering if we should set this up on Marketo as one program (I am thinking Default > Email Blast), or should I set up a program for each month?
We are mainly interested in seeing who many people opened/read articles each month, and what the topics of interest are. It seems that it would be easier to compare things by doing it in one Program but there might be things I should be aware of.
Any insight is appreciated.
Thanks
Patrick
We are mainly interested in seeing who many people opened/read articles each month, and what the topics of interest are. It seems that it would be easier to compare things by doing it in one Program but there might be things I should be aware of.
Any insight is appreciated.
Thanks
Patrick