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kyle_kopp
Level 2
October 29, 2021
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Wildcard Patterns for Segmenting in a Smart List

  • October 29, 2021
  • 2 replies
  • 2521 views

Hello all - 

 

I am working on a smart list that is Job Title specific. Does Marketo have the capability to filter by using wildcard patterns? I know some programs use percent signs (%) or asterisks (*).

 

For example, I'd like to pull in CTOs but not Directors (which contains 'cto'). So it should look something like this - % CTO %. However, I've tried numerous iterations of wildcard patterns (and job titles) for testing purposes but it always returns zero contacts.

 

Does anyone have insight into this? Thanks 

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Best answer by Jo_Pitts1

Kyle,

there aren't wild cards but you do have contains and not contains

 

You could create a filter that was along these lines

you may need to use advanced filters to create a combination of Ands and Ors that work for you.

 

Cheers

Jo

 

2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
October 30, 2021
Neither SQL wildcards nor other wildcards (grep, regex) are supported.

You can pass people through a webhook for more precise pattern matching.
Jo_Pitts1
Community Advisor
Jo_Pitts1Community AdvisorAccepted solution
Community Advisor
October 31, 2021

Kyle,

there aren't wild cards but you do have contains and not contains

 

You could create a filter that was along these lines

you may need to use advanced filters to create a combination of Ands and Ors that work for you.

 

Cheers

Jo

 

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