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Amith_Nayanar
Level 2
September 27, 2018
Question

Whole Email Test

  • September 27, 2018
  • 1 reply
  • 1594 views

Hello everyone

I recently conducted a whole email test, where the winner criteria was number of clicks. But after the test, i found out that, both the emails had same number of clicks.

Marketo declared Variant B as the winner. If the clicks was same, what will Marketo consider next to find a winner?

Thanks

Amith

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1 reply

Amith_Nayanar
Level 2
October 3, 2018

Hi guys,

Any inputs

Thanks

Amith

Grace_Brebner3
Level 10
October 3, 2018

Hey Amith,

Did both emails have the same count of sends?

The winner is usually determined by % and not count - if the winner was sent to fewer people, it would have had a higher CTR.