Who has some awesome Webhook ideas? | Community
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A
Anonymous
October 10, 2013
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Who has some awesome Webhook ideas?

  • October 10, 2013
  • 10 replies
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I just read RingLead's paper on Three Cool Things You Can Do With Marketo Webhooks, but I want to know if there are more things you could do?
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Okay - here are some that I know of -

  1. Customer AA uses webhooks to push info into a 3rd party analytics/data visualization platform (leftronic) whenever a lead converts to MQL, Opportunity is won, for every Marketing/Sales email sent, etc
  1. Customer BB is using Webhooks to get an image URL from their accounting systems. The image itself contains the monthly activity in the customer's account. This image URL is inserted into an email (via a token) which gets sent to customers every month.
  2. Customer CC is using Webhooks to provision a 60-day trial account in their system whenever a lead fillsout a webform. 
  1. Multiple customers are using Webhooks to remind patients 2 days before their surgery that they need to take certain precautions. 
  2. Customer EE sends new email address to IronPort to check if the address is blacklisted
  3. Marketo also provides a webhook service to format phone numbers and geo-code them (ie, look up their location based on country/area code).  Happy to share it with those who read this far and are interested in trying it :)


I'll pitch to include a "most innovative" webhooks prize in the 2014 summit.

10 replies

A
Anonymous
October 10, 2013
Yea me too. I feel like this is the coolest feature, but not many people have any clue what to do with it.
    A
    Anonymous
    Accepted solution
    October 10, 2013
    Okay - here are some that I know of -

    1. Customer AA uses webhooks to push info into a 3rd party analytics/data visualization platform (leftronic) whenever a lead converts to MQL, Opportunity is won, for every Marketing/Sales email sent, etc
    1. Customer BB is using Webhooks to get an image URL from their accounting systems. The image itself contains the monthly activity in the customer's account. This image URL is inserted into an email (via a token) which gets sent to customers every month.
    2. Customer CC is using Webhooks to provision a 60-day trial account in their system whenever a lead fillsout a webform. 
    1. Multiple customers are using Webhooks to remind patients 2 days before their surgery that they need to take certain precautions. 
    2. Customer EE sends new email address to IronPort to check if the address is blacklisted
    3. Marketo also provides a webhook service to format phone numbers and geo-code them (ie, look up their location based on country/area code).  Happy to share it with those who read this far and are interested in trying it :)


    I'll pitch to include a "most innovative" webhooks prize in the 2014 summit.

    A
    Anonymous
    October 10, 2013
    Raj,
    I'd be interested in your hook to check numbers...And, we use a variety of Web Hooks in our instance. I think it is the single greatest feature of Marketo! Among other things, we use to send leads to call centers, call proprietary scoring algo's, and interface with advertising partners! 

    Keep up the good work there! One thing, I'd suggest is an easier web to "receive" a web hook (response) and also a place where we can all "share" web hooks...for those inclined.

    Alan

    A
    Anonymous
    November 4, 2013
    I'm a bit late to this thread.  I recently sprinkled some webhooks through my most important smart campaigns.  They call out to a webserver I've got hooked up to a test script.  This allows me to make sure that the most important processes in our lead capture are working, and keep working, even if we tweak our product names, smart campaigns, landing pages, and so on (manual testing was getting waaaay too boring).

    Would also like to use webhooks to share marketo events with external analytics tools.  One for the (hopefully near) future.
    A
    Anonymous
    December 1, 2013
    Even later to the thread...

    I'm currently playing around in writing an app for push notifications to Google Glass, powered by webhooks.

    Specific uses of this:
    * Simple lead alerts for sales—lead created, lead revived, contact form fillout, etc.
    * Exception reports for admins—lead created without required fields, lead disqualified without "Reason," etc.

    Also, Richard, that's brilliant regarding the test script. I want that!


    Edward Unthank
    Marketing Operations Specialist
    Yesler
    A
    Anonymous
    December 2, 2013
    Responding to my own thread.

    I'm about to learn more about a data provider this week with some good data for the US and EU market for data appending. I want to use the webhook to append data at a certain point in the lead life cycle campaign for optimizing qualification and relevancy of nurture programs.


    P.s. I will also be looking in to the LinkedIn API next year.
    A
    Anonymous
    January 24, 2014
    Hi Raj - I' d like to take a look at the webhook service to format phone numbers and geo-code them (ie, look up their location based on country/area code).  Thanks!
    A
    Anonymous
    September 11, 2014
    Does anyone have experience pushing to social media APIs (specifically LinkedIn) using webhooks?

    Here's my idea:
    • User completes a social share form (authenticating with linkedIn) on our website to add themselves to a linkedIn group
    • Webhook takes LinkedIn profile information and authentication data and adds that user to a pre-set group in linkedIn

    Not sure if LinkedIn's API supports this via a JSON request yet...
    A
    Anonymous
    September 12, 2014
    @Nate,

    I was looking in to this a while ago. The LinkedIn API takes a lot of work. But as far as I know you can only obtain data of your 1st degree network (please let me know if this is not the case). What I would like is to grab somone's employer details (e.g. #employees, idustry, and so on).
    A
    Anonymous
    March 13, 2015
    We use webhooks to enable sending push notifications to app users from Marketo campaigns. The Webhook calls the TapTarget API, which then sends the push notification to app users. Since TapTarget can also sync leads from the app to Marketo, you have a closed loop, and you can personalize push messages based on lead activity from the website and the mobile app.
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