What percentage of your marketable database is unsubscribed? | Community
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A
Anonymous
May 22, 2017
Question

What percentage of your marketable database is unsubscribed?

  • May 22, 2017
  • 2 replies
  • 2765 views

Just curious to see what percentage of people's marketable database (with emails) is unsubscribed.

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    2 replies

    David_Gaible
    David_Gaible
    Level 5
    May 22, 2017

    Hi Taryn Spiller​,

    At previous in-house role about 10% of our database was unsubscribed. That number was relatively low because we did a large data-cleanup exercise before activating Marketo.

    Devraj_Grewal
    Devraj_Grewal
    Level 10
    May 22, 2017

    Taryn,

    To clarify, in Marketo-speak, "marketable" leads do not include unsubscribes. So do you mean what percent of our entire lead databases are unsubscribed leads?

    A
    Anonymous
    May 22, 2017

    Devraj,

    Thanks for the clarification. Yes, I do mean in terms of the entire lead database.

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