What is the difference between Google Analytics Pageviews and Marketo Pageviews. | Community
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Anonymous
September 20, 2014
Question

What is the difference between Google Analytics Pageviews and Marketo Pageviews.

  • September 20, 2014
  • 1 reply
  • 1256 views
Hi


Please tell me What is the difference between Google Analytics Pageviews and Marketo Pageviews? The formula applied and can i pull Analytics in marketo which matches Google analytics pagesviews about a particular URL
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1 reply

Elliott_Lowe1
Elliott_Lowe1
Level 7
September 20, 2014
Google and Marketo both rely on javascript to track visits to a web page visit and both should log about the same number of viists to a page in the same time period, but there are some caveats.
  • Marketo logs Visit Web Page activities in lead records, so if you use a Marketo smart list to identify leads with visits to a page, it will display the unique leads that visited that page, but not not the number of page visits.  This number should be similar to GA's Users metric. 
  • You can determine the number of page visits using a smart list by incrementing the Min. Number of Times constraint in the Web Page was Visited filter and totalling the number of leads listed for each miniumum number of visits.  This can be time consuming if leads tend to visit the same page frequently during a short period of time.
  • If you use a smart list to identify leads with visits to a page, be sure to include both known and anonymous leads in order to have a number similar to GA.
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