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Margherita_Hero
Margherita_Hero
Level 2
April 27, 2017
Question

visited web page - not tracking correctly

  • April 27, 2017
  • 4 replies
  • 3003 views

Hello,

we sent an email with a CTA which redirect to a landing page. We have set up the following 2 tracking: click link in email and visited web page. There are around 300 contacts who clicked in the email but we have only 250 landing page visited. Do you know what can be the reason?

Thank you

Daniela

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4 replies

S
Stephanie_Chho1
Level 2
April 27, 2017

One of the reasons I could think of is if the recipients clicked on the link and close the browser or stop the landing page from loading.

Kind regardsStephanie
Devraj_Grewal
Devraj_Grewal
Level 10
April 27, 2017

Digital NP,

I would run an email link performance report. In the setup of this report select that email and you will see all links clicked in the email. Oftentimes you may not realize that clicks in the "view as webpage", email signature, or footer of the email can register as clicks as well. Therefore, not all clicks will be from the CTAs to the associated landing page.

    Eric_Salamon1
    Eric_Salamon1
    Level 6
    April 27, 2017

    250 visited are those unique or total visits? Are the 300 clicks unique or total?

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    April 27, 2017

    Also be aware, as always, that some mail scanners will prefollow your links, resulting in a Clicked Email that isn't from human activity.

      Devraj_Grewal
      Devraj_Grewal
      Level 10
      April 27, 2017

      Resource describing what Sanford said: Email was clicked before it was delivered? It's a link scanner

      Rachit_Puri2
      Rachit_Puri2
      Level 5
      April 28, 2017

      Thanks. This is really helpful.

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