Experienced B2B marketer with experience in: ● Building the Marketing automation, Web & CRM architecture ● Delivering complicated marketing automation programs to drive business value for the sales and marketing teams ● Helping B2B companies by setting up an extension of their current marketing team and helping them scale up. ● Defining, delivering and optimizing ongoing marketing programs ● Guiding the marketing teams for new strategies to improve engagement and ROMI. I have worked on various marketing automation solutions that include: DemandGen: • Email Preference Centres • Webinar Programs • Event programs • Programs for content assets like Whitepapers, eBooks • Advanced Field Event Programs with ability to control registrations and manage attendance with wait-listing option • Advanced Customer Referral Programs • Automated Blog-digest Programs • Email and Landing Page A/B Testing Programs • Website Blog Integration Programs • Advanced Drip & Engagement Progra