Vidyard/Sales Insight Best Practices? | Community
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Caroline_Brown2
Level 2
March 22, 2016
Question

Vidyard/Sales Insight Best Practices?

  • March 22, 2016
  • 1 reply
  • 3050 views

We are in the process of implementing Vidyard, and I’m looking for some best practices in regards to Interesting Moments.  I hate to give an IM when people view 25%, 50%, 75%, and 100% of a video (so four IMs for one video).  But I also need for our sales team to easily see how long someone watched a video.  Does anyone have any suggestions? Thanks in advance!

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1 reply

Grégoire_Miche2
Level 10
March 23, 2016

Hi Caroline,

You may have 1 to 5 activities in the log, the issue being that, if the lead pauses, you do not know how long it will take to complete the video. Furthermore, Vidyard will take a few minutes to start logging this info. So, for each video, I would create a small program with some smart campaigns and static lists:

  1. SC #1: triggers when the view reaches 25%. Add to a list called "viewed 25%"
  2. SC #2: triggers when the view reaches 50%. Add to a list called "viewed 50%"
  3. SC #3: triggers when the view reaches 75%. Add to a list called "viewed 75%"
  4. SC #4: triggers when the view reaches 100%. Add to a list called "viewed 100%"
  5. SC #5: triggers when the view starts. flow: wait 20 minutes (or a duration that seems sufficient so that event with some pause, it's likely the lead has completed the video). Then the IM flow step, with some choices:
    1. if member of list "viewed 100%", IM 100%
    2. if member of list "viewed 75%", IM 75%
    3. if member of list "viewed 50%", IM 50%
    4. if member of list "viewed 25%", IM 25%
    5. default IM: started video

At the end of the flow, remove the lead from all lists.

-Greg

Caroline_Brown2
Level 2
March 23, 2016

Thank you!  I appreciate the help.